Annette Malave

How Radio Builds Effectiveness for RMN Campaigns

The complementary effectiveness of radio’s always-on audience and retail media networks’ deep dataset

Author: Tammy Greenberg, SVP/Business Development, RAB

The marketing industry has long leaned into results-driven marketing efforts that square up against specific goals, audiences, and strategies. Today, due in part to the current financial climate, seemingly all marketing is performance marketing, with metrics defined by cost per audiences reached, served, and, ultimately, converted.

Be a Marketing Resource for Your Advertisers: Here’s How

Contributor: Bo Bandy, GM Digital & SVP Marketing, Marketron

Building relationships with your clients starts and ends with earning their trust. Being transparent, asking the right questions and sharing informed recommendations can make you a valuable resource. Over time you become an ally because the connection is much more than transactional.

Turn Up the Music!

Author: Nick Arias, Research & Insights Assistant, RAB

Don’t you love it when your favorite song comes on the radio? There is nothing better than turning the volume up and singing out loud! If one thing is clear, it’s that music lovers have a great relationship with radio.

Radio and Small Businesses are Perfect Partners

Author: Annette Malave, SVP/Insights, RAB

During the pandemic, while many businesses were impacted, the role that small local business within communities was magnified. Many small businesses had to pivot to survive or struggled to keep their doors open.

Radio Can Help Promote Springtime Businesses

Author: Victor Texcucano, Content Coordinator, RAB

Spring is in the air. The weather is warming up, and flowers are blooming. It’s finally that time of the year when we can enjoy the outdoors. Now’s the time when people will begin lawn maintenance, growing fruits and veggies or just relaxing on their porch.

Wage Transparency Legislation Brings Unique Challenges and Benefits for Employers

One of the greatest challenges employers across all lines of business has experienced is recruitment. A talent pool shortage, applicant expectations, hybrid or remote work demands and more, compounded by economic uncertainty has made it difficult for employers to not only fill those open roles but also retain current employees. Radio has often successfully served as a medium to help organizations and businesses with their recruitment efforts.

Colorado was the first state to pass a law requiring business to list salary ranges in job postings. Since then, additional states are adopting their own disclosure laws. RAB reached out to our partners at Foster Garvey PC to provide some guidance on wage transparency laws.

Today’s Lesson: Radio Works for Education

Contributor: David Schapira, senior vice president of strategy and operations, AnalyticOwl,

There have never been more options for students to search for the right school or program for higher education. Conversely, the space has never been more crowded, making the right approach to reaching and converting those students more important than ever to drive enrollment.

Reaching the Cost-Conscious Consumer

Author: Annette Malave, SVP/Insights, RAB

Eggs! Have you ever heard so many people talking about the price of eggs? If you do an internet search on eggs, you will probably get “fed” articles on chicken coops. That’s right – people think it is better to buy a coop than to buy eggs.

In Person or Online? Here’s What Auto Buyers Prefer

Author: Annette Malave, SVP/Insights, RAB

If you have spoken with anyone who has purchased or leased any vehicle within the past year, you will probably hear about the highs and lows of the process. While inventory may not be as big a challenge as it has been in years past, there are other difficulties.

Radio Listeners and Cocktail Selections

Authors: Annette Malave, SVP/Insights and Victor Texcucano, Content Coordinator, RAB

There is nothing better than a cold beer at the end of a long workday, or a few alcoholic seltzers in the backyard while grilling with family or friends – though the world of alcohol is steadily changing.

Home Services Ads on Radio: What’s Working Best

Contributor: Rick Kestenbaum, General Manager, AnalyticOwl

Is a homeowner ever truly done with repairs and projects? Most homeowners will tell you no, and that creates constant opportunity for businesses in the home services category.

Top Cultural Trends of 2023

Contributors: Maxine Gurevich, SVP/Cultural Intelligence and Courtney Mota, VP/Cultural Intelligence, Horizon Media

In 2022, we saw several pivotal events — the overturning of a 50-year law by the U.S. Supreme Court, Elon Musk’s seemingly impulsive Twitter takeover, FTX’s high-profile collapse, nationally televised hearings of the January 6^th Committee and a contentious mid-term election. These are the kind of events that force people to question how the actions of a powerful few impact the majority. In 2023, we’ll be asking what role there is for brands to play in helping the current systems work better for more people. People are tired but better informed, and brands should prepare to demonstrate value upfront before asking people to part with their already-stretched, too-hard-earned money.

Radio Digital Ads to Generate $2B for Stations in 2023: Uncovering Insights in the RAB-Borrell Annual Benchmarking Report

Contributor: Bo Bandy, SVP of marketing, GM Digital, Marketron

The 11th annual RAB-Borrell digital benchmarking report for radio didn’t disappoint with its insights for the industry. Of those, the projection for radio digital advertising hitting $2 billion in 2023 certainly deserves attention. The revenue generated by this segment is impressive. In 2022,19% of total ad revenue was from digital advertising sales. So, what does this new growth mean for radio?

Radio – An Auto Service Opportunity Driver

Author: Annette Malave, SVP/Insights, RAB

Without a doubt, the auto industry has experienced unusual activity and profitability the past few years. Chip shortages created limited inventory for dealers, but as consumer demands increased, so did vehicle purchase costs.

Influence Destinations with Radio

Author: Annette Malave, SVP/Insights, RAB

After years of staying at home and staycations, people are ready to get out and about. Domestic travel is expected to rise compared to previous years despite economic concerns. The U.S. Travel Association forecasts that the total number of trips in 2023 will be 2.33B – significantly higher that 2021 at 2.02B.

Radio Paves the Way for Growth

New Ways Marketers Can Deepen Their Engagement with Audiences

Author: Tammy Greenberg, SVP/Business Development, RAB

It has been proven time and again that innovation drives growth. In fact, according to Kantar BrandZ, brands that continue to innovate in difficult times and beyond grow seven times faster than competitors.

The same is true for media brands. As the media landscape continues to be disrupted, audio is innovating and providing new channels for growth, new listeners to connect with, and new creators that deliver exceptional, must-consume content. No wonder its forecast for growth is solid.

Touchdown with Radio

Author: Nick Arias, Research & Insights Assistant, RAB

And just like that, we are just a few weeks away from one of the biggest American football games of the year, Super Bowl LVII. Teams have fought hard all year to get to this point, and this year’s playoffs have had some of the most competitive games of the season.

Get Ready for 2023

Author: Annette Malave, SVP/Insights, RAB

The holiday haze has finally lifted, and routines are back in full swing. Some folks are talking about a “dry” January or working on those resolutions they made. January is a month when people regroup and reset for the year ahead.

Radio Was In It

Author: Annette Malave, SVP/Insights, RAB

According to Gary Shapiro, CES president and CEO, CES is a “beacon of hope and optimism” that starts the new year on a positive note. “Be in it” was the theme of 2023, and radio was there.

Radio’s Resolution – A Champion for The Community

Contributor: Fleur Voruz, Senior Director, Programs (Media), Children’s Miracle Network Hospitals

As a new year begins, this is a time to reflect on the health of our businesses.

Fundamental to this checkup is applauding the meaningful work that defines a business’ culture. Frequently, cause-connected partnerships set local radio stations apart in their communities increasing positive listener sentiment, fostering employee engagement and generating business value.

The complementary effectiveness of radio’s always-on audience and retail media networks’ deep dataset

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New Ways Marketers Can Deepen Their Engagement with Audiences

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