In this episode of the Radio on Main Street Podcast, Erica Farber, President and CEO of the RAB sits down with some of America’s top radio industry leaders.
Many of us will make personal resolutions to improve ourselves in the coming year. We wanted to find out how radio executives resolve to see their own companies improve in the coming year and what resolutions they would like to see come to pass for the entire radio industry.
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Now that the holiday eating and drinking events are behind, consumers will suddenly feel guilty about all of their indulgences. One look at any talk show, home TV shopping program or even ads on the internet seems focused on one thing – getting fit.
While there are some adults (okay a lot) that will make health and fitness one of their resolutions, there are many who go to the gym or exercise on a regular basis.
It’s incredible to believe that 2017 is coming to a close. The year just seemed to fly by.
There were so many events that took place around the world this past year and many of these events left a mark in the world of pop culture. Similar to events that shaped pop culture, there were events that shaped and influenced how radio is perceived. Continue reading “2017 – It’s Been An Incredible Year”
In this edition, Erica Farber, President and CEO of the RAB speaks with Caroline Kraddick, CEO and Chief Happiness Officer of Kidd’s Kids. Caroline is the daughter of the well-known radio personality Kidd Kraddick who died suddenly in July of 2013.
In addition to hosting a number one-morning show based in Dallas, Kidd was also the founder of Kidd’s Kids whose mission is to provide hope and happiness by creating beautiful memorials for families of children with life altering conditions. In this podcast they discuss how Caroline is keeping her Dad’s vision alive and thriving and how you can help support the mission.
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By now, the hustle and bustle of holiday shopping is reaching a crescendo for many of us. With aching backs and feet from all the window shopping for ideas to shopping in-store, there is nothing better than sitting down for a good meal.
There are numerous dining options for consumers – from quick-serve to fast casual to sit-down restaurants. With all of these options, enticing their taste buds can be a difficult challenge. How do you reach consumers that are on-the-go or right before they are about to shop? With radio, of course.
In this edition of the Radio on Main Street, Erica Farber, President & CEO of the RAB, speaks with the Chairperson of the Broadcasters Foundation of America – Dan Mason.
As a former CBS Radio President & CEO Dan is one busy guy. In addition to his work with the Broadcasters Foundation he is a senior advisor for Broadcast Relations for iHeartmedia. He is also a play-by-play basketball announcer at Coppin State University and is a co-host and analyst for the Horse Racing Radio Network. As the year is coming to a close Dan shares his thoughts on the importance of supporting the Broadcasters Foundation plus he shares his advice for all broadcasters for the coming year.
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Today’s blog post is courtesy of Gordon Borrell, CEO, Borrell Associates
A radio owner yawned the other day when I told him about the record year ahead for political advertising — $8.5 billion in all, and all headed for local markets. “We have music stations,” he said… “Political isn’t really something we pursue.”
I’m sure people who listen to music are also voters. And I’m pretty sure that, in a world where big bucks are being thrown at persuasion marketing, radio’s personal connection with listeners makes it perhaps the most persuasive medium.
Continue reading “Is Radio Ready for 2018’s Political Advertising Bonanza?”
In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Matt Bailey, President of Integr8 Research. Matt’s company works with broadcasters to help them determine what music is most popular with their listeners and how to keep them tuning in.
With new devices and listening options available to consume audio, they discuss a recent project addressing AI devices and AM/FM listening.
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The passing of Black Friday and Cyber Monday marks the advent of all things holiday – songs, shopping, gift giving, visiting, entertaining and stress. Yes, holiday stress syndrome is a real thing.
The stress of the holiday season can cause people to get sick with a cold, virus or just feeling run down. According to a recent article on MSN, more people go to the emergency room during the holidays than any other time of the year. With all of the running around that traditionally occurs during this season, consumers will find themselves under the weather — leading to visits to their local doctor.
In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Sean Bryan. Sean will be leading the 2018 Mercury Award jury as chief judge for one of radio’s most important events of the year.
In this podcast they discuss the importance of the Mercury Awards, what excites him about the awards and what excites him about radio.
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Thanksgiving’s arrival marks the start of the holiday season and the sounds of holiday music can be heard on the streets, at retail and on the radio, and that’s in part because holiday music is known to improve one’s mental spirits. Whether it be the positive memories that arise from hearing many of the classic songs or the simple spirit of the season, holiday music gets us in the celebratory mood.
Approximately 240 AM/FM radio stations across the country flip formats to all-holiday music immediately after Thanksgiving. Some start even earlier and the impact of holiday music listening has numerous positive effects of holiday shopping.
During this time of the year, consumers are thinking about gift ideas for their loved ones. According to a November survey by Prosper Insights & Analytics™, jewelry is on the top ten list of gifts that will be given this year. It is also one of the gifts that consumers want to receive – 22% of respondents want jewelry as a gift.
Who are these jewelry gift givers? According to 2017 GfK/MRI data, adults 18+ who purchased a fine jewelry item as a gift for someone else, 81% listen to AM/FM radio. Among those adults who purchased fine jewelry for themselves, 78% are AM/FM radio listeners.
In this edition, Erica Farber, President and CEO of the RAB speaks with Louis Jones, EVP, Media & Data Practice at the 4A’s. The 4A’s was founded as a national trade association representing advertising agencies. Today they provide counsel to members on everything from new business development to succession planning to media transparency.
In this podcast they discuss the 4A’s mission, the state of the agency business and one of the most important ingredients for success – relationships.
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The automotive industry is anticipated to see a slight uptick at the end of 2017. Although October was slightly down, end-of-year incentives should provide a boost to November and December.
However, it’s not just about incentives. Auto buying intenders are well educated prior to entering any dealerships. The question is how do you reach them? And when you do reach them, you need to understand their auto buying and auto servicing preferences as well as their radio listening habits.
In this edition of Radio on Main Street, Erica Farber, President & CEO of the RAB speaks with Michael O’Shea, President of the Amaturo Sonoma Media Group located in Santa Rosa, California. About a month ago, this area of Northern California was hit by devastating fires that took multiple lives and left thousands and thousands without homes.
In this podcast they discuss what this experience was like for a local broadcaster and the importance of how radio truly matters in meaningful and impactful ways for local communities.
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It’s difficult to believe but yes – there are less than three weeks left until Black Friday. As those weeks dwindle down, consumers are creating their gift-giving lists and planning their shopping strategies.
With this shopping season just around the corner, consumers are estimated to spend 3.4% over 2016 holiday spending. Based upon survey results released by the National Retail Federation (NRF), the average amount a consumer will spend this year is just shy of $1,000.
In this edition, Erica Farber, President and CEO of the RAB speaks with Arica McKinnon, Director of Client Solutions, Local Media Analytics at Nielsen. Research is important on many levels. It allows a station the opportunity to learn more about its listeners and it can help to tell a station’s story to an advertiser. Having access to strong local data especially in small or medium markets is not always feasible.
In this podcast they discuss how, Nielsen, through their media analytics division is now providing affordable analytics for local stations and the four key benefits they provide.
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Today’s blog post is courtesy of Brad Deutsch, owner at Garvey Schubert Barer.
Within the advertising industry there have been many articles written about accountability, transparency and fraud as it pertains to online ads. Those same concerns have arisen as it pertains to political advertising.
There have been numerous heated headlines about Russian-sponsored online political ads that were posted during the presidential election. But did you know that Federal law actually explicitly prohibits foreign nationals from directly, or even indirectly, purchasing political ads?
In this edition, Erica Farber, President and CEO of the RAB speaks with Andrew Curran, President & COO of DMR Interactive. The company focuses on developing performance driven marketing campaigns for broadcasters and in doing so they look at what drives radio consumption.
In this podcast they discuss a key driver of radio’s audience which is employment and that opens up a lot of possibilities for both the content side and the revenue side.
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ICYMI – Ask Maggie is a regular column on CNET that answers readers’ wireless and broadband questions. A recent post in Maggie’s advice column informs readers and shares views on the advantages of having an FM chip-enabled smartphone
Throughout the piece, Marguerite Reardon (aka Ask Maggie) comments on the advantages of the devices. She underscores the positive impact and use of having FM radio available during times of disaster – natural or not.
