Isn’t it odd that when you hear someone talking about a meal they had you suddenly crave it? And the more descriptive they become – using words like creamy, spicy, and juicy – that image comes to life, driving you to crave it even more. These words don’t have to come from someone sitting next to you to whet your appetite; they can come from listening to the radio.
In this podcast Tammy Greenberg, from RAB’s Business Development team is joined by Allen Ginsberg, President of Allen Ginsberg Associates.
A big fan of radio, Allen advises us as an industry to continue to sell radio as a local media, a targeted media, a genre media and to find a digestible way to share data that proves it works to drive sales.
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“It’s Saturday night, about time to go. Got my white leather jacket and a neon soul. Once I turn on the radio I’m ready to roll.” Those lyrics from Maren Morris’ “80s Mercedes” resonate with everyone. Who doesn’t know that feeling of getting in the car, turning the radio on and listening to your favorite songs? Continue reading “Radio Rules the Road”
RAB’s Senior Vice President of Professional Development Jeff Schmidt reports from the Local Online Advertising Conference 2017 held recently in New York City. Jeff is joined by broadcast executives Vince Benedetto, Bold Gold Media, Tim Murphy, Entercom Communications, and the conference organizer, Gordon Borrell, Borrell Associates.
In this roundtable conversation, you’ll hear everyone’s thoughts and key takeaways from this year’s conference.
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According to Statista, there will be well over 220 million smartphone users by the end of 2017. These users will engage with radio in various ways – texting, downloading or just listening in.
Tammy Greenberg leads RAB’s Business Development team and in this episode of Radio on Main Street, she reports from the Association of National Advertiser’s Media Leadership Conference held last week in Orlando. Tammy is joined by colleagues from the Katz Partnership team for a unique round table conversation. Listen in as they share key takeaways from this year’s conference and what they learned from spending three days with the advertisers and agencies that are shaping today’s media landscape.
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Everyone you know has a woman who has been influential in their life. As people, we understand the important role that our mothers, aunts, sisters, and friends have played. As women break through glass ceilings and help pave the way for others, the advertising industry has already recognized the important role that women play. Radio, however, has always communicated to women and with women – from local radio personalities to nationally syndicated program hosts.
In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Bill Mayne, a legendary radio programmer, music industry executive and currently, Executive Director, Country Radio Broadcasters. Bill talks about the Country Radio Seminar (CRS) and how CRS has adapted to meet the needs of a changing industry.
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There has been a lot of press lately regarding reach. Most recently, an article by Andy Sippel, svp at Advertiser Perceptions, a business intelligence firm serving the global advertising industry, used the phrase regarding reach being the new black. If that is the case, then radio is red hot! Continue reading “If Reach is the New Black, Then
Radio is Red Hot!”
An average of 111.3 million people watched Super Bowl LI on network TV and there were 190.8 million social media interactions, according to Nielsen. The average cost to advertise was $5 million for a 30–second spot. That’s a particularly high cost – especially when the impact of Super Bowl ads to influence brand purchase is minimal.
In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with Darren Davis, President of iHeartMedia Networks and iHeartRadio. Earlier this year at CES in Las Vegas, iHeartMedia announced the official release of two on demand services, iHeartRadio Plus and iHeartRadio All Access.
Erica and Darren talk about iHeartMedia’s broader digital strategy and how they are using technology to engage listeners across a wide variety of platforms.
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The line that separates media and marketing is blurring as advertisers continue to reach their target audiences across devices and platforms. While some media are struggling to find ways to best serve advertisers in their quest, radio is providing them with alternative solutions. Continue reading “Radio’s Digital Growth Drives
Local Market Business”
In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with NextRadio and TagStation.com President Paul Brenner. Paul reveals the power of NextRadio in helping broadcasters track ROI, effectiveness, demographics and more, through a real-time app that activates the radio tuner built into most smart-phones. The information it captures may help prove radio’s value and effectiveness to advertisers with real numbers.
Paul and Erica talk about how the app works from the listener’s point of view, and its immense potential to provide an information gold mine to broadcasters and advertisers.
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Isn’t it amazing how sometimes you hear a portion of a song on the radio and the tune just stays in your head? You find yourself humming, tapping or just moving your head to the beat even when you’re nowhere near a radio – but you just learned a new song. That, my friends, is the power of radio – learning about new music.
In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Neuhoff Communications Chief Operating Officer Mike Hulvey about the power and importance of local radio. Mike’s dynamic personality and strong leadership skills have made him a welcome addition to RAB’s Executive Committee, and have been instrumental in powering Neuhoff Communications to prominence as one of America’s great local media companies. He attributes Neuhoff’s success to four core values: grit, community, innovation and excellence.
Mike and Erica have a lively conversation about what the future holds for local radio companies and how creative application of new technology helps make the hometown broadcaster more exciting and relevant to their local audience.
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Did you know that radio has the highest reach against teens versus any other broadcast medium or electronic device? And radio’s reach is even greater than that of game consoles!
In this episode of Radio on Main Street, RAB President and CEO, Erica Farber speaks with veteran broadcaster Jim Thompson. Jim now heads the Broadcasters Foundation of America, a charitable foundation whose mission is to be there when times get tough for radio and television professionals.
Jim and Erica talk about the history and mission of the Broadcasters Foundation of America and look forward to some of the fundraising events that help the foundation help your fellow broadcasters. Who knows….maybe even you, someday.
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In this episode of Radio on Main Street, RAB President and CEO Erica Farber talks with Delilah, Premiere Networks’ nationally syndicated personality about the relevance and power of radio to today’s media consumer. Delilah also shares her secret for connecting with her radio audience across generations.
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A barn. Blue skies. A horse running through the fields.
A great image just came to your mind reading those words, right? But what color was the barn – red? What color was the horse – brown, white, black, spotted? And while the horse was running through the fields under the blue skies, was it a winter day with snow on the ground or were there wild flowers growing. Whatever your answer was, it doesn’t matter. The image that came to mind was relevant to you and that is the power of radio commercials.
The overarching theme behind all of the products showcased during CES® 2017 centered on providing a positive experience to the consumer.
The RAB team hit the road (in this case the convention center) to get an inside look at how the IoT and specifically, AI is changing our future. According to Shawn DuBravac, Chief Economist and Sr. Director of Research for the Consumer Technology Association, there are five key trends:
That list may perplex some but we are all experiencing them already today in some form or fashion. The voice that was frequently referenced throughout CES was that of Alexa. While Alexa, the voice of Amazon Echo, is not new, how Alexa currently uses the consumer’s voice to interface with other devices is quickly expanding, and Ford displayed how their partnership with Amazon’s Alexa Voice System can work. Artificial or Augmented Intelligence is on the verge of making a consumer’s experience better – even easier – by either automatically adjusting a refrigerator’s most efficient temperature to potentially playing a podcast automatically while driving. And speaking of driving, self-parking or automatic braking systems already exist, but the opportunity to provide the passenger of a driverless vehicle with endless entertainment options are in our future.
With Alexa Voice System technology being integrated into literally everything it can, there is a great possibility that voice activation will replace the graphical user interface (mouse, keyboard, touch screen, etc.) in the not too distant future, according to DuBravac. Therefore, the implications and opportunity for “branding” radio stations and their call letters to help a listener tune the dial are enormous.
So what does this mean for radio? Like the numerous products and innovations in technology displayed at CES, at the center of it all is the consumer – providing them with the best possible experience – and that is what radio continues to do. Just this past week, CBS Radio News and iHeartRadio each announced their integration into some of these devices. CBS Radio News will now be available on Amazon’s Alexa service. iHeartMedia announced iHeartRadio’s integration across connected devices and tech.
Radio will always be there to deliver content to their listeners – with either the push of a button, the touch of an app or even through the use of their voice.
If you’d like to see some what our team experienced, visit RAB.com, scroll down the homepage and go into the CES section of our video wall.
