Family. Culture. Music. Language. Diversity. All of these words describe a group with a 2017 estimated buying power of $1.7 trillion – Hispanics. And the best way to reach this group is with radio.
Author:
Radio On Main Street Podcast Featuring
St. Jude Children’s Hospital
and Country Cares.
In this episode of Radio on Main Street, RAB President and CEO Erica Farber visits the recently held Country Radio Seminar to speak with Scott Hinshelwood, Associate Director of Radio and Jessica Turri, Support Specialist who are both with ALSAC / St Jude, the fundraising and awareness organization for St. Jude Children’s Hospital. This conversation dives into their radio outreach initiative, Country Cares.
St. Jude’s mission to cure kids with cancer brings hope to children and their families around the world who are diagnosed with any of it’s devastating manifestations. Radio plays a big part in supporting that hope.
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Radio. No Secrets Here.
During the recent Association of National Advertisers’ (ANA) 2017 Media Conference, Marc Pritchard, Chief Brand Officer at P & G, challenged CMOs to demand transparency from their digital media partners by eliminating ad fraud and making sure that the ad purchased actually reaches the intended consumer. Little to no audited proof of ad delivery should be considered unacceptable.
Radio on Main Street Podcast Featuring
a Preview Of NAB Show 2017.
In this Radio On Main Street podcast, RAB President and CEO, Erica Farber, speaks with B.J.Corriveau, National Association of Broadcasters’ Vice President of Operations and John David, NAB’s Executive VP of radio.
This year over 100,000 people are expected to visit NAB Show 2017 in Las Vegas on April 22nd through 27th. Be sure to plan your visit before you get there by visiting NABSHOW.com.
Here’s a preview of what to expect…
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Whet the Appetite with Radio
Isn’t it odd that when you hear someone talking about a meal they had you suddenly crave it? And the more descriptive they become – using words like creamy, spicy, and juicy – that image comes to life, driving you to crave it even more. These words don’t have to come from someone sitting next to you to whet your appetite; they can come from listening to the radio.
Radio on Main Street Podcast Features Allen Ginsberg Sharing Insights On
The Power Of Data For Radio
In this podcast Tammy Greenberg, from RAB’s Business Development team is joined by Allen Ginsberg, President of Allen Ginsberg Associates.
A big fan of radio, Allen advises us as an industry to continue to sell radio as a local media, a targeted media, a genre media and to find a digestible way to share data that proves it works to drive sales.
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Radio Rules the Road
“It’s Saturday night, about time to go. Got my white leather jacket and a neon soul. Once I turn on the radio I’m ready to roll.” Those lyrics from Maren Morris’ “80s Mercedes” resonate with everyone. Who doesn’t know that feeling of getting in the car, turning the radio on and listening to your favorite songs? Continue reading “Radio Rules the Road”
Radio on Main Street Podcast Featuring Insights from Borrell Associates’ 2017
Local Online Advertising Conference.
RAB’s Senior Vice President of Professional Development Jeff Schmidt reports from the Local Online Advertising Conference 2017 held recently in New York City. Jeff is joined by broadcast executives Vince Benedetto, Bold Gold Media, Tim Murphy, Entercom Communications, and the conference organizer, Gordon Borrell, Borrell Associates.
In this roundtable conversation, you’ll hear everyone’s thoughts and key takeaways from this year’s conference.
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Radio + Smartphone = Constant
Companion
According to Statista, there will be well over 220 million smartphone users by the end of 2017. These users will engage with radio in various ways – texting, downloading or just listening in.
Radio on Main Street Podcast Featuring Key Takeaways from the ANA Media Leadership Conference
Tammy Greenberg leads RAB’s Business Development team and in this episode of Radio on Main Street, she reports from the Association of National Advertiser’s Media Leadership Conference held last week in Orlando. Tammy is joined by colleagues from the Katz Partnership team for a unique round table conversation. Listen in as they share key takeaways from this year’s conference and what they learned from spending three days with the advertisers and agencies that are shaping today’s media landscape.
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Women – The Importance
of Communication
Everyone you know has a woman who has been influential in their life. As people, we understand the important role that our mothers, aunts, sisters, and friends have played. As women break through glass ceilings and help pave the way for others, the advertising industry has already recognized the important role that women play. Radio, however, has always communicated to women and with women – from local radio personalities to nationally syndicated program hosts.
Radio on Main Street Podcast featuring Bill Mayne, Country Radio Broadcasters
In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Bill Mayne, a legendary radio programmer, music industry executive and currently, Executive Director, Country Radio Broadcasters. Bill talks about the Country Radio Seminar (CRS) and how CRS has adapted to meet the needs of a changing industry.
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If Reach is the New Black, Then
Radio is Red Hot!
There has been a lot of press lately regarding reach. Most recently, an article by Andy Sippel, svp at Advertiser Perceptions, a business intelligence firm serving the global advertising industry, used the phrase regarding reach being the new black. If that is the case, then radio is red hot! Continue reading “If Reach is the New Black, Then
Radio is Red Hot!”
Brand Sales After the BIG Event
An average of 111.3 million people watched Super Bowl LI on network TV and there were 190.8 million social media interactions, according to Nielsen. The average cost to advertise was $5 million for a 30–second spot. That’s a particularly high cost – especially when the impact of Super Bowl ads to influence brand purchase is minimal.
Radio On Main Street Podcast featuring Darren Davis, iHeartMedia
In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with Darren Davis, President of iHeartMedia Networks and iHeartRadio. Earlier this year at CES in Las Vegas, iHeartMedia announced the official release of two on demand services, iHeartRadio Plus and iHeartRadio All Access.
Erica and Darren talk about iHeartMedia’s broader digital strategy and how they are using technology to engage listeners across a wide variety of platforms.
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Radio’s Digital Growth Drives
Local Market Business
The line that separates media and marketing is blurring as advertisers continue to reach their target audiences across devices and platforms. While some media are struggling to find ways to best serve advertisers in their quest, radio is providing them with alternative solutions. Continue reading “Radio’s Digital Growth Drives
Local Market Business”
Radio On Main Street Podcast featuring Paul Brenner, NextRadio
In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with NextRadio and TagStation.com President Paul Brenner. Paul reveals the power of NextRadio in helping broadcasters track ROI, effectiveness, demographics and more, through a real-time app that activates the radio tuner built into most smart-phones. The information it captures may help prove radio’s value and effectiveness to advertisers with real numbers.
Paul and Erica talk about how the app works from the listener’s point of view, and its immense potential to provide an information gold mine to broadcasters and advertisers.
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Music is Good for You
Isn’t it amazing how sometimes you hear a portion of a song on the radio and the tune just stays in your head? You find yourself humming, tapping or just moving your head to the beat even when you’re nowhere near a radio – but you just learned a new song. That, my friends, is the power of radio – learning about new music.
Radio on Main Street Podcast featuring Mike Hulvey, Neuhoff Communications
In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Neuhoff Communications Chief Operating Officer Mike Hulvey about the power and importance of local radio. Mike’s dynamic personality and strong leadership skills have made him a welcome addition to RAB’s Executive Committee, and have been instrumental in powering Neuhoff Communications to prominence as one of America’s great local media companies. He attributes Neuhoff’s success to four core values: grit, community, innovation and excellence.
Mike and Erica have a lively conversation about what the future holds for local radio companies and how creative application of new technology helps make the hometown broadcaster more exciting and relevant to their local audience.
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Trying to Reach Teens? Use Radio!!
Did you know that radio has the highest reach against teens versus any other broadcast medium or electronic device? And radio’s reach is even greater than that of game consoles!