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Radio on Main Street Podcast featuring Jim Thompson, Broadcasters Foundation of America

In this episode of Radio on Main Street, RAB President and CEO, Erica Farber speaks with veteran broadcaster Jim Thompson. Jim now heads the Broadcasters Foundation of America, a charitable foundation whose mission is to be there when times get tough for radio and television professionals.

Jim and Erica talk about the history and mission of the Broadcasters Foundation of America and look forward to some of the fundraising events that help the foundation help your fellow broadcasters. Who knows….maybe even you, someday.

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Radio on Main Street Podcast featuring Delilah, Nationally Known Radio Personality

In this episode of Radio on Main Street, RAB President and CEO Erica Farber talks with Delilah, Premiere Networks’ nationally syndicated personality about the relevance and power of radio to today’s media consumer.  Delilah also shares her secret for connecting with her radio audience across generations.

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Silence Can Be Golden in Radio Ads

A barn.  Blue skies.  A horse running through the fields.

A great image just came to your mind reading those words, right?  But what color was the barn – red?  What color was the horse – brown, white, black, spotted? And while the horse was running through the fields under the blue skies, was it a winter day with snow on the ground or were there wild flowers growing.  Whatever your answer was, it doesn’t matter.  The image that came to mind was relevant to you and that is the power of radio commercials.

Continue reading “Silence Can Be Golden in Radio Ads”

Insights into CES 2017

The overarching theme behind all of the products showcased during  CES® 2017 centered on providing a positive experience to the consumer.

The RAB team hit the road (in this case the convention center) to get an inside look at how the IoT and specifically, AI is changing our future.  According to Shawn DuBravac, Chief Economist and Sr. Director of Research for the Consumer Technology Association, there are five key trends:

  1. The new voice of computing – using voice to manage and connect with devices
  2. Artificial Intelligence – taking care of things that we don’t
  3. The network – tapping into the potential of our own connected devices
  4. The transformation of transportation – how vehicles will evolve
  5. The digitizing of the consumer experience – how augmented/virtual reality will shift entertainment experiences, etc.

That list may perplex some but we are all experiencing them already today in some form or fashion. The voice that was frequently referenced throughout CES was that of Alexa.  While Alexa, the voice of Amazon Echo, is not new, how Alexa currently uses the consumer’s voice to interface with other devices is quickly expanding, and Ford displayed how their partnership with Amazon’s Alexa Voice System can work.  Artificial or Augmented Intelligence is on the verge of making a consumer’s experience better – even easier – by either automatically adjusting a refrigerator’s most efficient temperature to potentially playing a podcast automatically while driving.  And speaking of driving, self-parking or automatic braking systems already exist, but the opportunity to provide the passenger of a driverless vehicle with endless entertainment options are in our future.

With Alexa Voice System technology being integrated into literally everything it can, there is a great possibility that voice activation will replace the graphical user interface (mouse, keyboard, touch screen, etc.) in the not too distant future, according to DuBravac.  Therefore, the implications and opportunity for “branding” radio stations and their call letters to help a listener tune the dial are enormous.

So what does this mean for radio?  Like the numerous products and innovations in technology displayed at CES, at the center of it all is the consumer – providing them with the best possible experience – and that is what radio continues to do.  Just this past week, CBS Radio News and iHeartRadio each announced their integration into some of these devices.  CBS Radio News will now be available on Amazon’s Alexa service.  iHeartMedia announced iHeartRadio’s integration across connected devices and tech.

Radio will always be there to deliver content to their listeners – with either the push of a button, the touch of an app or even through the use of their voice.

If you’d like to see some what our team experienced, visit RAB.com, scroll down the homepage and go into the CES section of our video wall.

Radio on Main Street Podcast featuring Mark Gross, Highdive Advertising

In this week’s episode, Erica Farber chats with newly appointed Chief Judge for the 2017 Radio Mercury Awards, Mark Gross, founder and creative director at Highdive Advertising.

Mark will share his plans for this year’s competition, what it took to win three Best in Show Radio Mercury Awards, and how anything is possible on the Radio.

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Closing the 2016 Political Year

Today’s blog post is courtesy of Leo Kivijarv, Ph.D., Executive Vice President & Director of Research of PQ Media

As stated in our previous guest blog posts, this was a strange year given the Trump candidacy. He spent significantly lower on media advertising and marketing than previous presidential candidates on most media platforms, with the exceptions of digital, event marketing, promotional products, public relations & word-of-mouth. Continue reading “Closing the 2016 Political Year”

Radio’s sustaining presence
in American culture

Today’s blog post is courtesy of Ginny Morris, Chair and Chief Executive Officer, Hubbard Radio, LLC

Radio, as an industry, will celebrate its “first” vibrant 100 years in 2020.  The country has seen the evolution of radio over that time from a nascent technology with few users to a pervasive and ubiquitous part of American culture. We all know radio’s history, right? The AM band dominated for decades before the FM band finally found its legs, and combined, the two continue to be a solid foundation for today’s ever-evolving “audio landscape.”

Our family has been in the broadcasting business since the early 20’s. My grandfather, Stanley E. Hubbard, started with one radio station: WAMD. In our company’s 90-or-so years we have never been more excited about the radio business. Audience levels are near an all-time high of 247.4MM people 12+ every week. Radio offers a richer experience for our listeners across our digital platforms and a more dynamic environment to help our advertising partners grow their businesses.

Continue reading “Radio’s sustaining presence
in American culture”

Radio on Main Street Podcast featuring Doug Levy, Univision Communications

In this episode of Radio on Main Street, RAB’s President and CEO Erica Farber talks with Doug Levy, Senior Vice President and General Manager for Univision Local Media Chicago.  In this week’s podcast, Erica visits with Doug regarding the Chicago Radio Town Hall, a collaborative effort on the part of Chicago’s radio broadcasters to demonstrate radio’s unique power to reach the massive Chicago listening audience.

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Ad Fraud Isn’t Possible
in Live Broadcast Radio

Studio microphone stand on background sign light ON AIR. 3d illustration

Throughout 2016, data became more and more important in advertising – finding out the who, what, where and why.  So what happens if the data you receive comes into question?  Articles like this one from Advertising Age and The New York Times only adds to that concern.

Continue reading “Ad Fraud Isn’t Possible
in Live Broadcast Radio”

Radio on Main Street Podcast featuring Mark Gray, Katz Radio Group

In this episode of Radio on Main Street, RAB President and CEO Erica Farber visits with Mark Gray, President of Katz Radio Group.  Katz Radio Group has the largest reach of any radio representation company in America, representing more than 4000 radio stations and thousands of digital platforms.  In this week’s podcast, Mark talks about the role of a national rep. in today’s media world, radio’s end-of-year revenue story and his forecast for 2017.

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Reporting from The Attribution
Accelerator – What You Need to Know

Conversion Rate Optimisation Icon. Business Concept. Isolated illustration.

Today’s post is courtesy of Jim Spaeth and Alice K. Sylvester of Sequent Partners.  This is a follow-up post on Multi-Touch Attribution.

The Attribution Accelerator conference, sponsored in part by the RAB on November 30, confirmed that the advertising industry has pinned high hopes to a new measure of media performance, Cross-Channel Attribution modeling.

Close to 300 marketers, agency, media and research providers looked at the in’s and out’s of attribution and its traditional forbearer, marketing mix models. Marketer representatives in attendance included: Unilever, Estee Lauder, Johnson & Johnson, Verizon, Weight Watchers and Citi.  The conference was designed to generate dialogue about Return On Investment measurement and hear what marketers have experienced and need.

If you think this is just another post on ROI, it’s not.  It’s about the future of planning what media is included in the plan…or not!

Continue reading “Reporting from The Attribution
Accelerator – What You Need to Know”

Radio on Main Street Podcast featuring Gordon Borrell, Borrell Associates

In this episode of Radio on Main Street, RAB’s Senior Vice President of Professional Development Jeff Schmidt sits in for Erica Farber and visits with Borrell Associates CEO, Gordon Borrell. Borrell Associates is a research firm that tracks and analyzes trends in local advertising. In this week’s podcast, Gordon talks about the opportunities for radio in local online advertising, the forecast for local online in 2017 and emerging opportunities in the coming year for advertisers and broadcasters.

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The Secret Formula to Great Radio Ads

radio

What makes a great radio ad?  Is there a magic formula or do you just have to have a gift?  In today’s post, some of radio’s great creative minds share their thoughts and approach to writing great radio ads.  Have you tried their approach in the past?  Please tell us what you think about their suggestions.

“Radio is one of the few remaining mediums with captive audiences. They can’t click away from you; they can’t skip ahead. While they are driving in their car, you own their attention,” said Chris Smith, Brand Creative Group Head from The Richards Group, as he was emphasizing radio’s continued relevance as a great storytelling mechanism despite all other advertising choices.

Continue reading “The Secret Formula to Great Radio Ads”

Radio on Main Street Podcast featuring Tom Buono, BIA/Kelsey

This week, we sit down for a look at the year ahead with Tom Buono, Founder and President of BIA/Kelsey, a local marketing and advertising research and management consulting company.

RAB’s Dave Casper caught up with Tom following the release of their 2017 Local Advertising forecast. You’ll hear what’s on the horizon for local media, BIA/Kelsey’s forecast for Radio and trends to watch for in 2017.

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Watches, Bracelets and Rings – Oh My!

Jewelry on window display

You’ve all heard about radio’s incredible reach and its ability to create relevant imagery in a person’s mind.  Did you know that radio is great at selling shiny new objects, too?  Yes, it can help to sell watches, earrings, bracelets and rings – oh my! According to National Jeweler.com, the holiday sales are off to a strong start.

Continue reading “Watches, Bracelets and Rings – Oh My!”

Radio – Part of the Local Community

Multi Ethnic People Holding The Word Community

Radio, the top reach medium, provides news, traffic, music to the over 247 million listeners every week.  Radio delivers content that listeners want wherever and whenever they want it, but radio is also more than that.  Radio is part of the community.

Continue reading “Radio – Part of the Local Community”

Let Radio Data Tell the Story

hires

Today’s post is courtesy of Maura Kautsky, VP Marketing NextRadio

I saw this funny quote the other day that couldn’t be timelier “Marketing without data is like driving with your eyes closed”.   And boy has that data evolved.   As you read from the previous blog, marketers are moving from big data to data attribution which provides insight into what receives credit for conversion.  Continue reading “Let Radio Data Tell the Story”

Radio on Main Street Podcast featuring Beth Neuhoff, Neuhoff Media

In this episode, RAB President and CEO Erica Farber talks with Beth Neuhoff.  Beth is the CEO of Neuhoff Media.  She sat down with Erica following the recently held Rising Through Ranks where Beth shared her thoughts on having difficult conversations.

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Radio on Main Street Podcast featuring Ruth Gaviria, Entercom Communications

In this episode, RAB President and CEO Erica Farber speaks with Ruth Gaviria.  Ruth is the CMO of Entercom Communications.  She is a passionate marketer who brings tremendous brand management and media expertise to her trailblazing role at Entercom.  You’ll hear directly from her – how radio’s local connections combined with smart integrated marketing across all platforms, and flawless implementation are encouraging advertisers to get to know radio and ensure it’s in their total media strategy.

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Don’t Take Radio for Granted

High angle studio portrait of the young girl lying on the white floor

Broadcast radio has many strengths.  It’s live and local.  You can tune in to hear your favorite songs, get the latest weather and traffic updates.  Maybe you turn it on just to keep you company or hear the play-by-play of the game. But radio also has other strengths that are often taken for granted, and even sometimes, overlooked.

Continue reading “Don’t Take Radio for Granted”