Radio has a long history of driving tune-in for television networks. At the ANA Masters of Marketing Conference, Tammy Greenberg, senior vice president, business development, RAB, sat down with Elizabeth Luciano, senior vice president, Consumer Marketing & Media for A&E Networks to discuss what is driving marketing efforts for their brands.
In the seventh episode of the Radio on Main Street ANA Masters series, Elizabeth shares the importance of human connection and the power of creativity as key strategic imperatives and views audio as a personal recommendation system, helping to get messages in front of people right before they are making decisions as to what to watch.
The ANA Masters of Marketing Conference brings together seasoned brand marketers from large and small companies to network in an immersive environment in which they can learn and grow. The meetings also provide a tremendous opportunity for some of the industry’s newcomers to soak in the content and apply it to their businesses moving forward.
In episode number six of the Radio on Main Street ANA Masters series, Erica Farber talks with Charles DeJarnette, a recent college graduate and account coordinator for The Martin Agency on the Buffalo Wild Wings account. As Charles shares, he is most excited about working with the agency team to help build brand purpose for their client, a concept that more and more brands are embracing. This is helping them connect within their customers within their communities.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing
Consumers focus on what matters most to their communities, and they lean in to the brands that share that focus. Local relevance was a topic shared by many at the ANA Masters of Marketing Conference and certainly one that resonates with radio.
RAB had the privilege of sitting down with Caitlin Rose, brand manager, retail marketing for The Goodyear Tire & Rubber Company while attending the ANA Masters of Marketing Conference. In this fifth episode of the Radio on Main Street ANA Masters series, Erica Farber and Caitlin Rose chat about how Goodyear brings a local flavor to every one of its 600+ retail locations across the country and how radio helps as an important tool to develop a strong brand for local stores.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing
The ANA Masters of Marketing Conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.
In the fourth episode of the Radio on Main Street ANA Masters series, Erica Farber speaks with Brent Christenson, Global Director, Marketing Capability for Alcon Laboratories who has worked across industries that include confection, medical devices, pharmaceuticals and more. Brent shared important advice when determining how to create advertising budgets and the strength and captivated audiences that radio provides to the plan. Brent reinforced how and why radio is a hugely important vehicle and should be a part of everyone’s brand plans.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing
Each year, the RAB Business Development team, led by Tammy Greenberg, attends the ANA Masters of Marketing Conference, a four-day conference that brings together brand marketers from large and small companies allowing them to tap into best practices, case studies and insights while also learning about the latest consumer trends from leading marketing and advertising executives. The conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.
The third episode of conversations with ANA’s Marketing Masters is available now in the Radio on Main Street. In this podcast, we hear the conversation between Erica Farber and Brad Epstein, Senior Manager, Consumer Marketing and Activations, with the USTA, the United States Tennis Association. Brad shares how important it is to understand people’s habits to connect with them in a meaningful way and radio’s unique ability for connecting with the passions of our listeners.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing
Radio on Main Street was on site for four days at the ANA Masters of Marketing Conference where creative thinking and innovative strategies that inspire change and drive growth were shared by some of the world’s top CMOs and leading brands.
Over the next several weeks, we invite you to tune in to a special edition Radio on Main Street podcast series as Erica Farber, President and CEO of the RAB, speaks with “Masters of Marketing” and dives into their marketing goals, the issues they’re most focused on and of course, their thoughts about radio.
Though the conference took place in October, we consciously held back until after the winter holidays and the hoopla of the Super Bowl subsided to give you the chance to soak in the substance of the conversations.
Speaking of disruptive substance… this inaugural episode kicks off with the always provocative and brilliant Jeff Charney, Founder and Chief Creative Officer of MKHSTRY, an invite-only nationwide marketing collective that drives historic business transformation. As you might know, Jeff was the former CMO of Progressive Insurance and Aflac and started MKHSTRY in April of 2022. A believer in the scarcity model, this is Jeff’s FIRST and ONLY podcast (up to this point) so listen up, because it might not happen again for a while.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing
Author: Madison Wright, Associate Producer, Radio Mercury Awards
Since their inception, the Radio Mercury Awards have honored the best in radio creative and have brought together agencies, productions companies, advertisers and radio broadcasters, all to celebrate radio.
On Wednesday, November 17, the awards, produced by RAB, brought the celebration event to wherever viewers were watching – at home, in their offices, with family or with colleagues, all to celebrate the power of radio and the future of audio creative.
Here are four key takeaways from this year’s awards:
Radio and audio continue to be front and center in an advertisers’ media mix. The robust number of entries this year exceeding the previous few years reflects this trend.
The caliber of work submitted in this year’s competition so engaged and engrossed the final round jury that it took nearly two full days to deliberate and determine the winning work. Thus, showing that the art of radio creative continues to grow and evolve.
2021 celebrates the 15 winners and is now woven into the rich history of the Radio Mercury Awards. Want to hear more? We encourage you watch the full, encore viewing of the show here.
Alejandro Ortiz, executive creative director, Campbell Ewald Detroit/NY, will be serving as the 2022 Radio Mercury Awards chief judge.
“I’m super excited, I have a lot of history with these awards… this is an amazing festival and the quality of work that comes in every year is incredible. I am really looking forward to seeing what everyone comes with.”
Stay tuned for more information regarding 2022 Call for Entry. Want to stay ahead of the curve? Be sure to subscribe to the Radio Mercury Awards mailing list here.
The one thing we all have in common, no matter what our job title is, what market we work in or who we work for – we all experience change. How we deal with change can determine our success.
In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau speaks with industry leaders Hartley Atkins, Jonathan Brewster and Susan Larkin about the fine art of managing through change.
The responses from our panel of research experts was so good we just had to probe further!
In this bonus episode of Radio on Main Street Erica Farber, President and CEO of the Radio Advertising Bureau, posed one last question – “Under the current circumstances, what type of impact do you think research and measurement surveys will have moving forward?”
We think you’ll agree, the answers are well worth a listen.
There has been a lot interest in understanding how peoples’ behavior has changed during these unusual times. With shelter in place orders due to COVID-19 and just thinking about our own behavior, are we consuming more media? Have our buying habits changed? As we communicate with our advertisers, being able to answer these types of questions about our radio listeners behavior is more important than ever.
In this episode, Erica Farber, President and CEO of the Radio Advertising Bureau, speaks with experts from research companies and research experts at broadcast companies to find out – “How do we make sense of the new research information we are discovering?”
Listeners have a personal connection with Radio’s influencers – the on-air talent. They have a personal connection with their favorite station because of their favorite radio personalities and during this very challenging time, the connections between the on-air personalities and their listeners have never been greater.
In this episode, Erica Farber, President and CEO of the Radio Advertising Bureau, speaks with several on-air personalities across the country to ask them about the connections they have with their audiences and why those connections can be so important to advertisers. Even though these conversations were recorded before the Covid-19 crisis, we thought the content was so appropriate for what everyone is dealing with today that we wanted to share it with you.
Carl Goldman and his wife Jeri are the owners of KHTS AM 1220 & FM 98.1, the Santa Clarita, California hometown radio stations.
Some of you may know Carl through the business but many of you know Carl because he has become one of the most visible individuals directly affected with Coronavirus, Covid- 19.
In this “Special Edition”, Erica Farber, President and CEO of the RAB, visits with Carl to find out more about his recent experience. As this pandemic has affected all of us in some way, we were relieved to know that Carl is back home, and most importantly, with a clean bill of health.
As Erica Farber, President & CEO of the RAB, was preparing for the last podcast of the year, she began thinking about specific areas of personal focus on for the new year.
She posed this topic to our senior leadership team at the RAB and, in this podcast, she shares their thoughts with you.
This week we are bringing back one of the best of the year podcasts. With the election season heating up we didn’t want you to miss this one.
In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Passwaiter, VP & GM at Kantar Media/CMAG where he has oversight of the Political Ad Intelligence unit.
Political messages are looking to make connections with those “narrow slices of persuadables” in the most efficient manner possible. Radio has a strong case to make but our marching orders are clear that we need more “feet on the street”.
Thursday, June 4, 2020 is one of Radio’s most important events of the year. It’s the annual Mercury Awards, the only competition exclusively devoted to radio to encourage and reward the development of effective and creative radio commercials.
In this edition Erica Farber, President & CEO of the RAB speaks with Robin Fitzgerald, Chief Creative Officer BBDO Atlanta and recently named 2020 Chief Judge for the Mercury Awards. She shares her thoughts on why these awards are so meaningful, how you know when Radio advertising is done right and leading the charge for 2020.
The job of a General Sales Manager continues to change. With revenue growth and revenue enhancement at the top of the list of responsibilities, today’s GSM must equally stay focused on managing for change while coaching and leading their teams in new and different ways.
Erica Farber is the President & CEO of the RAB and in this edition she speaks with David Greene, one of the General Sales Managers for Entercom in St. Louis.
Whether it be leading integrated campaign development that can be executed across multiple platforms or coming up with creative and actionable sales solutions, it is about maintaining a positive outlook and having a clear understanding of how success will be measured.
It is no secret – audio is hot! And the need for great, effective radio commercials is even hotter.
In this edition, Erica Farber, President and CEO of the RAB speaks with Dan Price, President of Oink Ink Radio, a creative radio services company. Busier than ever and with 27 years under their belt, they continue to focus on producing attention-getting radio advertising that secures and maintains the listener’s interest and ends with rewarding them for their time.
Gen Z refers to the generation of individuals born between 1996 and 2010. Representing over 25% of the U.S. population, this is a generation raised entirely on the internet and social media. They are beginning to enter the workforce and they are a desired demographic as consumers of our products and services.
In this edition, Erica Farber, President & CEO of the RAB speaks with Mark Maben, General Manager of WSOU 89.5 in South Orange, NJ. Owned by Seton Hall University and operating for 71 years, this non-commercial station is managed by a team of nine students who report into Mark and is staffed with an additional 120 students from the university. This year Seton Hall University had a record number of students attend the Radio Show as part of the Student Scholar Program and, just as important, they are seeing an increased level of interest from the students in the overall audio space.
Consumers today have numerous content and entertainment options. Radio still plays a key role as one of these options, so it is important that radio keeps listeners engaged and tuned in – for as long as possible.
In this edition, Annette Malave, SVP Insights at the RAB speaks with Megan Lazovick, Vice President at Edison Research where she crafts custom research for thought leadership and content marketing and specializes in the creative presentation of data and insights. During this podcast, they discuss the findings of “The Secret to Longer TSL” – a study released during Radio Show 2019 – and Lazovick shares some advice on what radio should do to not only keep listeners tuned in but keep them tuned in longer.
Podcasting – it’s a term we are all familiar with because we hear a lot about it in the media landscape today. Podcasting is such a growing form of audience engagement and right now there are over 800,000 podcasts being produced and published.
In this edition, Jeff Schmidt who leads professional development at the RAB, speaks with the panelists who appeared on the Podcast Revolution session at this year’s Radio Show in Dallas. The relationship between broadcasting and podcasting is inseparable.
