That is how close we are to electing the next president of the United States. As much as this cycle has been filled with controversy, one thing is true: This election year has been like no other in its imbalance of earned media versus paid media by both presidential candidates.
With Election Day just 80 days away, we asked Leo Kivijarv, Ph.D., Executive Vice President & Director of Research of PQ Media, to provide us with a perspective on the current state of political advertising and what it can mean for radio. Before we share those insights, here are just a few simple reminders about radio:
- According to Nielsen’s Q1 2016 Comparable Metrics Report, over 90% of voting aged adults listen to radio each week.
- Radio delivers messages, content and information.
- It is an especially important communication medium for political candidates because of its incredible reach.
- Radio, with its varied formats, can reach potential voters according to their language, lifestyle – at home, in-car or on the go.