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Growing revenue with new and inventive ideas is a focus at every radio station no matter the size of the market.  One of the ways to increase revenue at the local level has been around for years – it’s called co-op.  While co-op is not a replacement for sales strategy or process, the concept of using co-op dollars to enhance a retailer’s advertising plan is not new, and yet the amount of funds that go unused are staggering and in the billions of dollars.  Just like radio stations have evolved from selling solely on-air inventory, co-op plans have evolved and now cover digital, events, promotions, and traditional advertising.

In this edition, Erica Farber, President and CEO of the RAB speaks with Andrea Clay, National Sales Manager for Beasley Media Group/Charlotte.  The concept of co-op is being embraced in a big way by the cluster and the results are even bigger!

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Super serving the local community is one of radio’s great strengths and that super service can be demonstrated in multiple ways.  No matter the market size, providing local news, sports and information, public service programing, community activities, and just as important, developing close relationships with local businesses.

In this edition, Erica Farber, President and CEO of the RAB speaks with Julie Koehn, President of Lenawee Broadcasting. Having served Lenawee County in Adrian, Michigan for many years, Julie and her team not only understand their community, but know what it means to be a good citizen and a successful one at that.

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With the many media choices available today for the listener, it is more important than ever to truly listen to the listeners

In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Mayfield, EVP for Ramsey Media a division of Ramsey Solutions and home of the Dave Ramsey Show.  Brian shares how important it is to consistently test and measure your content against the audience to ensure that what you’re producing is relevant and fresh.  He also stresses the importance of matching the right advertisers with your content.

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One of Radio’s greatest strengths is talent, and talent are defined as those both on the air as well as those off the air.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Greg Strassell, SVP Programming for Hubbard Radio. Having competed with and observed the Hubbard Radio culture, he now plays an integral role within Hubbard, which is dedicated to their brands, the communities they serve and the individuals that work within the company.

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Whether it be claims stated in an ad, contest rules, required paperwork for political to social media and posting photos online, the one question that always must be asked is, is it legal?

In this edition, Erica Farber, President and CEO of the RAB speaks with Brad Deutsch, Principal of the law firm Garvey Schubert Barer, P.C. Lawyers have a lot in common with sellers. It’s their job to identify and understand their client’s needs and objectives and in turn deliver results. As we will hear, it doesn’t take a lot of energy to be legally compliant and an ounce of prevention is often the best way to go.

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One of radio’s greatest strengths is making a difference in the local marketplace.

In this edition, Erica Farber, President and CEO of the RAB speaks with Bill  Lynch, General Manager of Momentum Broadcasting which operates four radio stations in Visalia, California.  Ranked number 108 in market size, the cluster has a strong local presence and has recently been recognized for their direct involvement in the community.  As you will hear, they have “put the local back into local.”

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On July 1, 1987, WFAN, the first sports talk radio station in the country, debuted in New York City. Thirty-two years later sports radio is alive and well and can be heard in cities across the U.S. The success of the format is centered around the facts that sports are live, they provide excitement, make listeners feel connected to the team and the team connected to the listeners.

In this edition, Erica Farber, President & CEO of the RAB speaks with David Halberstam, publisher of the Sports Broadcast Journal website.  They discuss the state of broadcast sports and why radio will always play an important role.

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Almost two years ago, one of Erica’s grandsons (OK, not her biological grandson, but truly a grandson in heart and spirit) said he wanted to attend E3 which happens every year in Los Angeles. First, she had to admit she had no idea what it was. When she investigated, however, she discovered one must be 17 to attend. Fast forward to this past week —  you guessed it — Erica attended E3 for the first time.

In this edition, Erica speaks with Jake Esposito, her 17-year-old “grandson” who lives in Mt. Prospect, Illinois. The Electronic Entertainment Expo, commonly known as E3, is the world’s premiere event for computers, video games and products. It is attended by over 65,000 industry representatives and gaming enthusaists from over 100 countries. It was an incredible experience for Jake and a learning experience that opened Erica’s mind to a whole new world of possibilities.

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When you ask a college student and a radio broadcaster the same question, do you think you will get the same answer from both?  Well, the answer is not necessarily.

In this edition, Erica Farber, President and CEO of the RAB speaks with Dr. John Owens, Associate Professor at the University of Cincinnati, and Carolyn Gilbert, Founder and President at NuVoodoo Media Services. They collaborated on a study entitled “Building Radio’s Bench. ” They researched how current college students majoring in media and communications and radio professionals perceive the industry today.  This is a good reminder that Radio’s bench is literally in the backyard and how important it is to take advantage of being in a multimedia entertainment business that connects with the community.

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Retirement is the action or fact of leaving one’s job and ceasing to work – not a concept on the radar for many of us. And interestingly only 33% of those who retire say goodbye to their jobs when they planned.

In this edition, Erica Farber, President and CEO of the RAB speaks with Judy Lakin, Cox Media Group Director of Sales – Retired. Having spent the last 18 years of her career with Cox, last September she announced she was retiring at the end of the year. With six months of “life after” she offers a fresh perspective for most of us still working and some practical advice as to how we should all be planning for retirement.

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Discovering and preparing the next generation of broadcasters is the focus of the National Radio Talent Institute. This 10-day program now running in eight markets across the country provides an immersive experience for accepted applicants who are students interested in a career in broadcasting. The facility is comprised of industry professionals who provide practical takeaways the students can use today or as soon they get their first job in the industry.

In this edition, Erica Farber, President and CEO of the RAB speaks with Aimee Abel, Institute Director of the National Talent Institute. An enthusiastic graduate of the program her professional focus is now to continue to provide this impactful program to help inspire and educate this next generation of broadcasters.

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When it comes to growing revenue, every radio station has the same challenges. Decisions must be made regarding a long list of variables from what to charge per spot to how to best maximize every available opportunity.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steph Garfrerick, Vice President of Strategy at Revenue Analytics. The company recently released the 2019 Dynamic Pricing & Revenue Management Trends in Media. Media companies are rethinking how best to do business and the sellers’ role is becoming more empowered as they become better armed with data, processes and technology.

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