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Townsquare Media is the 3^rd largest owner of radio stations in the country. The company is a radio, digital media, entertainment, and digital marketing solutions company focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets. They have no stations in the top 50 markets and all decisions in the company are based on a local first perspective.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Bill Wilson, CEO of Townsquare Media. He shares his belief that radio is the heartbeat of the company and that people are their most important asset. You will also hear about the 6 core tenets of the company.

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Have you ever been in a car listening to a radio spot for a product or service that interested you and then they asked you to call them? You didn’t have a pen handy nor did you have anything to write the phone number on.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Bruno Tabbi, President of Ignition Toll Free. His company specializes in providing vanity toll-free phone numbers for businesses. A vanity number is a phone number that spells out a memorable word or phrase and can be used to create and establish a recognized brand. More specifically, a vanity number provides an advertiser with a specific response mechanism that helps them get the results they are expecting.

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According to Nielsen’s PPM data for the period January through November of last year, the News/Talk format captured the largest share of the 6+ audience with 10% of all listening being in the format, which likely benefited from the election cycle.

In this edition, Erica Farber, President & CEO of the RAB, speaks with Gabe Hobbs, President of Gabe Hobbs Media and one of the format’s most respected experts. They discuss the state of talk radio and the importance of sales and programming working together for a common goal.

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Research can be a great tool to help us understand more about a specific topic or subject. With information at our fingertips , it allows us to not only learn but it allows us to reach new conclusions.

In this edition, Erica Farber, President and CEO of the RAB speaks with Leigh Jacobs, Executive Vice President of Research Analysis at Nuvoodoo Media Services. He reinforces what an amazing, vibrant medium Radio is and the importance of the connections we make with listeners.

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Building a new company doesn’t happen overnight. It takes vision, careful planning, and making sure the proper resources are available and in place.

In this edition, Erica Farber, President and CEO of the RAB speaks with the founder of one of radio’s newest owners Tom Langmyer. As President & CEO of Great Lakes Media Corp. his mission is to use radio as the gathering point for community news, information, entertainment, events and local business connection. Tom is truly an evangelist for radio and for local radio.

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The FCC license of a radio or television station states it has the obligation to operate in the public interest. Fighting for policies that preserve and strengthen free, local broadcasting is the focus of the National Association of Broadcasters – the broadcasters’ voice in our nation’s capital.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Newberry, EVP for Strategic Planning and Special Projects at the NAB. With a solid background in Radio and a true love for the industry he is focused on policy issues that affect local radio and television stations and on the NAB’s member benefits. One of their largest touchpoints for members is the upcoming NAB show where they will act as hosts to over 100,000 of their closest friends.

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The latest Borrell Associates Digital Report states that Radio’s digital sales are inching closely to $1 billion. More and more sellers across the country are literally “cracking the code” and sharing in the success of this growth.

In this edition, Erica Farber, President and CEO of the RAB speaks with one of those local sellers having success utilizing all the assets available to help provide solutions for her local clients . Jacki Petersson is a Senior Account Manager for Emmis in Indianapolis. She absolutely loves what she does and believes strongly Radio is a great industry with great opportunities.

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A revenue category that continues to grow is Political advertising. Once considered an after-thought or even time consuming to service, the category is no longer based on specific elections and continues to be increasingly competitive for all media options.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Passwaiter, VP & GM at Kantar Media/CMAG where he has oversight of the Political Ad Intelligence unit.

Political messages are looking to make connections with those “narrow slices of persuadables” in the most efficient manner possible. Radio has a strong case to make but our marching orders are clear that we need more “feet on the street”.

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One year ago, at CES in Las Vegas, RAB President & CEO Erica Farber sat down with John Ellis of Ellis & Associates, to discuss one of Radio’s most important business categories – automotive.  John is an author and futurist and is an expert in big data and how it will change business models.

Reconnecting at this year’s CES, they sat down once again to pick up on the conversation about the continued relationship between broadcast and the automotive industry.

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In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau, sat down with some of radio’s leaders, who represent markets and companies both large, medium and small, to talk about their strategies for driving revenue growth in 2019. They talk about their plans to optimize marketing initiatives and explore new sales channels and tie it all together with real-time customer support that builds lasting customer relationships.

We hope you enjoy this special edition and even pick up some thoughts and ideas you can implement within your own companies and radio stations.

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The term living legend is not always used correctly but in Jerry Lee’s case, the term absolutely applies. In this edition, Erica Farber, President and CEO of the RAB speaks with Jerry, who although is now out of radio station ownership, is still going strong.

As President of Spot Q Services, Jerry’s mission for 2019 is also a parting gift to the industry. His goal is for every radio station in the country to air great commercials.

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In this edition, Erica Farber, President and CEO of the RAB speaks with the local media industry’s leading analyst Gordon Borrell, CEO of Borrell Associates.

With the year coming to a close Erica wanted to catch up with Gordon to hear his thoughts on how local business fared for the year, the sales opportunities in 2019, and the real key for radio’s success.

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In this edition, Erica Farber, President and CEO of the RAB speaks with David Bevins, Chief Operating Officer for Connoisseur Media and the co-chair of the RAB’s Sales Advisory Committee.

From pre-call qualifications with potential new advertisers to sellers becoming more of a consultant or advisor to local businesses, David is looking forward to using what they learned from this year into a strong 2019.  With competition at an all-time high, he believes radio sellers are the sustaining resource as the one person who cares so much about local businesses.

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