In this edition, Leah Kamon, who leads marketing and communications at the RAB, speaks with Chris Beresford-Hill, Chief Creative Officer at TBWA\Chiat\Day NY and the 2019 Radio Mercury Awards Chief Judge.
Chris riffs about audio, creative collaboration at the agency, how he approaches radio, and his feelings about Awards shows and specifically the Radio Mercury Awards.
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Educating the next generation of broadcasters is an important topic. And just as important is exposing them to hands on experience before they enter the workforce full time.
In this edition, Erica Farber, President and CEO of the RAB, speaks with John Morris, Instructor of Radio and TV at the University of Southern Indiana. He is also the Faculty Advisor for the college’s radio station 95.7 The Spin. In addition to his full–time teaching responsibilities, John is the current President of College Broadcasters, Inc (CBI). CBI is a member driven organization serving students and advisors of college and high school electronic media outlets. Through events, programs and a network of expertise, it provides its members with educational and professional opportunities as well as facilitating advocacy.
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As the conversation continues to escalate, podcasting is proving to be a great brand extension for Radio’s on-air talent. In this edition, Erica Farber, President and CEO of the RAB speaks with Elaina Smith, co-host of NASH Nights Live heard every day Monday through Sunday 7PM-Midnight. A hot topic in country radio is the lack of female artists being played on-air. Elaina has taken this topic and created the opportunity to change that conversation with her podcast, entitled “Women Want to Hear Women”.
By cross promoting between her daily radio show and her podcast audience, she also reaches out through social media to help extend her brand. As she says, never underestimate the power of a hashtag.
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As more states begin to legalize the use and sale of marijuana, the options for marijuana advertisers are slim. There is great complexity and confusion as to the opportunities for radio to tap into this new revenue stream.
During this edition, Annette Malave, SVP-Insights of the RAB, speaks with Brad Deutsch, principal with the law firm Garvey, Schubert, Barer about the legality and potential consequences of marijuana advertising on radio.
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Earlier this month we focused on one of the fastest growing segments of audio entertainment today – podcasting. In this edition, Erica Farber, President and CEO of the RAB continues the focus as she speaks with Darren Davis, President, iHeartMedia Networks Group, who oversees the company’s multi-platform assets. In just one year iHeart has become the largest commercial broadcaster in podcasting. And joining the conversation is one of iHeart’s successful podcasters – Mario Lopez. An actor, singer, dancer and syndicated radio personality, he is also host for the entertainment news magazine show Extra.
Podcasting is a great way for personalities and brands to provide content when and where the listener wants it.
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It seems like every day there is a new challenge and a new opportunity for media sellers. Selling has changed dramatically from the way we did just a few years ago – or has it?
In this edition of Radio on Main Street, Jeff Schmidt, who leads Professional Development at the RAB, gathered the six consultants from this year’s Radio Show Consultant Series to discuss the changes, the challenges, and the opportunities for media sellers.
Whether your brand new to media sales, or you’ve been doing it for years, the tips from these consultants can help you get better.
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In this edition, Annette Malave, SVP, Insights of the RAB speaks with Paul Brenner, President, TagStation. Data collection and the ability to use it to attribute the impact of a digital media campaign on consumers is now a standard practice among advertisers. But what about traditional media, specifically radio? Via TagStation and Dial Report, radio’s impact can now be measured.
During this podcast, they discuss the results of the newly released RAB study, Radio Drives Store Traffic, done in partnership with TagStation’s Dial Report team.
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One of the fastest growing segments of audio entertainment today is podcasting with a growing number of consumers tuning in every day. In this edition, Erica Farber, President and CEO of the RAB speaks with Norm Pattiz, CEO of PodcastOne whose company has a network of over 200 podcasts offering some of the biggest names in on-demand entertainment.
Also joining the conversation is one of PodcastOne’s prominent hosts, Kaitlyn Bristowe. From the Bachelor to the Bachelorette and beyond, she has introduced and welcomed her social media fans to this ever-growing form of audio entertainment.
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In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Angela Kluke, Director of Sales Training & Product Development for MBC Broadcasting. The company operates throughout Ontario, Canada with a focus on small and medium markets.
Since this podcast was recorded we have learned the company has been listed on the “Growth 500” list of Canada’s fastest growing companies for the 8th consecutive year, an amazing accomplishment for any organization.
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In this edition, Erica Farber, President and CEO of the RAB speaks with Shayna Sharpe, CEO of Regional Reps. Founded in 1956, the company works with independently owned and operated radio stations and focuses their efforts on finding national and regional revenue opportunities.
Shayna shares her thoughts on how the political business category is shaping up, advice for stations to help them develop their relationship with their national reps and a look into her crystal ball for end-of-year business results.
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Election day 2018 is about eight weeks away and while it is not a presidential election there are many state and local races that will be decided.
In this edition, Erica Farber, President and CEO of the RAB speaks with Kip Cassino, Executive Vice President of Borrell Associates. Borrell Associates recently updated their forecast for political media spending by media choice with their forecast for radio showing modest growth from their original April forecast.
With less than one-third of the 8.9 billion of political dollars yet to be spent this year, Kip shares his advice as to how radio can compete for a larger share of the available dollars and how important it is for radio to make the case that radio is local.
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Having success in growing revenue all starts with relationships, being a true partner for your clients.
In this edition, Erica Farber, President and CEO of the RAB speaks with Tina Murley, Director of Sales for the Beasley Media Group in Boston. Tina is focused on creating a culture for her sales team of saying “yes” to their clients and potential clients. She empowers, provides the tools and helps her sellers find a way to just get it done.
She believes that digital is the future and because radio offers integrated local solutions, it’s is the perfect partner for advertisers.
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An important and ever growing category for revenue growth is direct response advertisers who focus almost of all of their marketing efforts on performance based media.
In this edition, Erica Farber, President and CEO of the RAB speaks with Tim Weil, Partner at the Barrington Media Group. As an agency, his company is in the business of helping their clients generate new customers, profitably and at scale.
With a robust in-house analytics team, he knows radio works, and he feels strongly that radio and audio will continue to grow if, as an industry, we keep working together in a unified effort to stay in front technologically.
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One of radio’s greatest assets are the tremendously talented on-air personalities. And behind some of the greatest personalities and shows on the air today is someone with the title of producer.
In this edition, Erica Farber, President and CEO of the RAB speaks with Danny V, the producer of the wildly successful BJ & Migs show heard every morning 6 to 10AM on KISW in Seattle. Danny V shares his philosophy on why it’s important to have a strong producer. The value they bring to act as a filter and subjectively provide content suggestions allows our hosts and talent to do what they do best – perform.
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In this edition, Erica Farber, President and CEO of the RAB speaks with Tony Gray, President and CEO of Gray Communications. Tony is one of the longest tenured urban radio programming consultants and provides stations with personal consultation, research evaluations and market analysis as well as talent recruitment.
His single piece of advice to the industry is to never compromise the product.
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Smart speakers are quickly becoming commonplace in the homes. In fact, a recently released study by Edison Research done in partnership with NPR stated 18% of all Americans 18+ own a smart speaker. These audio playback devices feature voice activated digital tasks and can operate as home automation hubs. Serving as a central information source for users, these devices are most importantly providing easy access to listen to one’s favorite radio station.
Erica Farber is the President & CEO of the RAB and in this edition she speaks with Tom Webster, Senior VP for Edison Research. They discuss some interesting findings from the study covering such topics as ownership and usage data, media behavior interests and activities, and purchasing and advertising attitudes of smart speaker owners.
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A common concern expressed by broadcasters in all size markets is the need to attract the next generation of broadcasters. An idea that first began at Appalachian State University in Boone, North Carolina was an incubator created for well-rounded and well-educated college talent with a passion, determination and an interest to begin a career in Radio.
In this edition, Erica Farber, President and CEO of the RAB speaks with Dan Vallie, President of the National Radio Talent System and founder of Vallie, Richards, Donovan Consulting.
With a strong background in radio programming, Dan is the man behind the only program of its kind created to answer the long-discussed issue of a radio talent farm for the industry. Now presented in over eight colleges and universities across the country, these 10-day intensive summer programs bring in broadcast professionals representing all aspects of the radio industry to act as guest professional facility to teach all the sessions to the students accepted in the program. And the best part is 70% of the students that have gone through the program have received their first job in radio or related fields.
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One of radio’s greatest assets is its on-air talent. Radio talent have a personal connection unlike any other. 56% of listeners state that personalities are the reason they tune in to listen to radio. And to an advertiser that is so important because listeners are not only tuning in to hear a specific personality, but they are listening to that specific talent.
In this edition, Erica Farber, President and CEO of the RAB speaks with one of the greatest champions for radio’s on-air talent, Don Anthony. Don is the Owner and Founder of Talentmasters. He is the publisher of Jockline Daily and is also producer and host of the annual Morning Show Boot Camp and the Talk Show Boot Camp.
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The 2010 census states almost 38% of the U.S. population is comprised of minority and ethnic groups and that figure is estimated to grow in 2020 when the new census is taken. These individuals represent an important and ever-increasing audience for radio.
In this edition, Erica Farber, President and CEO of the RAB speaks with Sherman Kizart, Managing Director, Kizart Media Partners.
Over the years Sherman has focused his efforts on the consideration and inclusion of multicultural audiences in an advertiser’s marketing campaign. Through his hard work and dedication, the Fair Play Charter, relaunched earlier this year by the 4A’s, reemphasized that media agencies and media departments within agencies recommit to fair and equitable treatment of minority media owners and or media targeting minority audiences. Sherman has also been a proponent and spokesperson on the importance of diversity in broadcast ownership representing both women and minority groups.
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Broadcasting has an extremely rich history. There have been many individuals, events and activities that have not only influenced the business but helped pave the way for the business as we know it today.
In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Doug McElrath, Director of Special Collections and University Archives for the University of Maryland Libraries and Jim Baxter, Research Associate with the University of Maryland’s Library of American Broadcasting. The Library of American Broadcasting Foundation’s collection is located on the university’s main College Park Maryland campus. It has been curated over the years and features many things from radio and television’s early days to specific collections donated by companies and individuals. The foundation is a 501 (c) (3) charitable foundation to which tax-deductible contributions may be made to help support the mission of the foundation.
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