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Radio on Main Street Podcast Featuring Radio Strategies for 2019 From Industry Leaders Across the Country

In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau, sat down with some of radio’s leaders, who represent markets and companies both large, medium and small, to talk about their strategies for driving revenue growth in 2019. They talk about their plans to optimize marketing initiatives and explore new sales channels and tie it all together with real-time customer support that builds lasting customer relationships.

We hope you enjoy this special edition and even pick up some thoughts and ideas you can implement within your own companies and radio stations.

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Radio on Main Street Podcast Featuring Radio Industry Legend, Jerry Lee, President of Spot Q Services

The term living legend is not always used correctly but in Jerry Lee’s case, the term absolutely applies. In this edition, Erica Farber, President and CEO of the RAB speaks with Jerry, who although is now out of radio station ownership, is still going strong.

As President of Spot Q Services, Jerry’s mission for 2019 is also a parting gift to the industry. His goal is for every radio station in the country to air great commercials.

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Radio on Main Street Podcast Featuring Gordon Borrell, CEO of Borrell Associates

In this edition, Erica Farber, President and CEO of the RAB speaks with the local media industry’s leading analyst Gordon Borrell, CEO of Borrell Associates.

With the year coming to a close Erica wanted to catch up with Gordon to hear his thoughts on how local business fared for the year, the sales opportunities in 2019, and the real key for radio’s success.

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Radio on Main Street Podcast Featuring David Bevins, Chief Operating Officer for Connoisseur Media and Co-Chair of RAB’s Sales Advisory Committee

In this edition, Erica Farber, President and CEO of the RAB speaks with David Bevins, Chief Operating Officer for Connoisseur Media and the co-chair of the RAB’s Sales Advisory Committee.

From pre-call qualifications with potential new advertisers to sellers becoming more of a consultant or advisor to local businesses, David is looking forward to using what they learned from this year into a strong 2019.  With competition at an all-time high, he believes radio sellers are the sustaining resource as the one person who cares so much about local businesses.

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Radio on Main Street Podcast Featuring Chris Beresford-Hill, CCO at TBWA\Chiat\Day NY and the 2019 Radio Mercury Awards Chief Judge

In this edition, Leah Kamon, who leads marketing and communications at the RAB, speaks with Chris Beresford-Hill, Chief Creative Officer at TBWA\Chiat\Day NY and the 2019 Radio Mercury Awards Chief Judge.

Chris riffs about audio, creative collaboration at the agency, how he approaches radio, and his feelings about Awards shows and specifically the Radio Mercury Awards.

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Radio on Main Street Podcast Featuring John Morris, Instructor of Radio and TV at the University of Southern Indiana and Current President of College Broadcasters, Inc.

Educating the next generation of broadcasters is an important topic. And just as important is exposing them to hands on experience before they enter the workforce full time.

In this edition, Erica Farber, President and CEO of the RAB, speaks with John Morris, Instructor of Radio and TV at the University of Southern Indiana. He is also the Faculty Advisor for the college’s radio station 95.7 The Spin. In addition to his full–time teaching responsibilities, John is the current President of College Broadcasters, Inc (CBI). CBI is a member driven organization serving students and advisors of college and high school electronic media outlets. Through events, programs and a network of expertise, it provides its members with educational and professional opportunities as well as facilitating advocacy.

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Radio on Main Street Podcast Featuring Elaina Smith, Co-host of NASH Nights Live and Host of the Podcast “Women Want to Hear Women”

As the conversation continues to escalate, podcasting is proving to be a great brand extension for Radio’s on-air talent. In this edition, Erica Farber, President and CEO of the RAB speaks with Elaina Smith, co-host of NASH Nights Live heard every day Monday through Sunday 7PM-Midnight. A hot topic in country radio is the lack of female artists being played on-air. Elaina has taken this topic and created the opportunity to change that conversation with her podcast, entitled “Women Want to Hear Women”.

By cross promoting between her daily radio show and her podcast audience, she also reaches out through social media to help extend her brand.  As she says, never underestimate the power of a hashtag.

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Radio on Main Street Podcast Featuring Brad Deutsch, Principal with the Law Firm Garvey, Schubert, Barer

As more states begin to legalize the use and sale of marijuana, the options for marijuana advertisers are slim.  There is great complexity and confusion as to the opportunities for radio to tap into this new revenue stream.

During this edition, Annette Malave, SVP-Insights of the RAB, speaks with Brad Deutsch, principal with the law firm Garvey, Schubert, Barer about the legality and potential consequences of marijuana advertising on radio.

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Radio on Main Street Podcast Featuring Darren Davis, President, iHeartMedia Networks Group and Mario Lopez, TV/Radio Personality Premiere Networks

Earlier this month we focused on one of the fastest growing segments of audio entertainment today – podcasting. In this edition, Erica Farber, President and CEO of the RAB continues the focus as she speaks with Darren Davis, President, iHeartMedia Networks Group, who oversees the company’s multi-platform assets.  In just one year iHeart has become the largest commercial broadcaster in podcasting.  And joining the conversation is one of iHeart’s successful podcasters – Mario Lopez.  An actor, singer, dancer and syndicated radio personality, he is also host for the entertainment news magazine show Extra.

Podcasting is a great way for personalities and brands to provide content when and where the listener wants it.

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Radio on Main Street Podcast Featuring Jeff Schmidt, SVP of Professional Development at RAB, and a Panel From This Year’s Radio Show Consultant Series

It seems like every day there is a new challenge and a new opportunity for media sellers.  Selling has changed dramatically from the way we did just a few years ago – or has it?

In this edition of Radio on Main Street, Jeff Schmidt, who leads Professional Development at the RAB, gathered the six consultants from this year’s Radio Show Consultant Series to discuss the changes, the challenges, and the opportunities for media sellers.

Whether your brand new to media sales, or you’ve been doing it for years, the tips from these consultants can help you get better.

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Radio on Main Street Podcast Featuring Paul Brenner, President of TagStation

In this edition, Annette Malave, SVP, Insights of the RAB speaks with Paul Brenner, President, TagStation.  Data collection and the ability to use it to attribute the impact of a digital media campaign on consumers is now a standard practice among advertisers. But what about traditional media, specifically radio? Via TagStation and Dial Report, radio’s impact can now be measured.

During this podcast, they discuss the results of the newly released RAB study, Radio Drives Store Traffic, done in partnership with TagStation’s Dial Report team.

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Radio on Main Street Podcast Featuring Norm Pattiz, CEO of PodcastOne

One of the fastest growing segments of audio entertainment today is podcasting with a growing number of consumers tuning in every day. In this edition, Erica Farber, President and CEO of the RAB speaks with Norm Pattiz, CEO of PodcastOne whose company has a network of over 200 podcasts offering some of the biggest names in on-demand entertainment.

Also joining the conversation is one of PodcastOne’s prominent hosts, Kaitlyn Bristowe. From the Bachelor to the Bachelorette and beyond, she has introduced and welcomed her social media fans to this ever-growing form of audio entertainment.

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Radio on Main Street Podcast Featuring Angela Kluke, Director of Sales Training & Product Development for MBC Broadcasting

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Angela Kluke, Director of Sales Training & Product Development for MBC Broadcasting.  The company operates throughout Ontario, Canada with a focus on small and medium markets.

Since this podcast was recorded we have learned the company has been listed on the “Growth 500” list of Canada’s fastest growing companies for the 8th consecutive year, an amazing accomplishment for any organization.

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Radio on Main Street Podcast Featuring Shayna Sharpe, CEO of Regional Reps

In this edition, Erica Farber, President and CEO of the RAB speaks with Shayna Sharpe, CEO of Regional Reps. Founded in 1956, the company works with independently owned and operated radio stations and focuses their efforts on finding national and regional revenue opportunities.

Shayna shares her thoughts on how the political business category is shaping up, advice for stations to help them develop their relationship with their national reps and a look into her crystal ball for end-of-year business results.

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Radio on Main Street Podcast Featuring Kip Cassino, Executive Vice President of Borrell Associates.

Election day 2018 is about eight weeks away and while it is not a presidential election there are many state and local races that will be decided.

In this edition, Erica Farber, President and CEO of the RAB speaks with Kip Cassino, Executive Vice President of Borrell Associates. Borrell Associates recently updated their forecast for political media spending by media choice with their forecast for radio showing modest growth from their original April forecast.

With less than one-third of the 8.9 billion of political dollars yet to be spent this year, Kip shares his advice as to how radio can compete for a larger share of the available dollars and how important it is for radio to make the case that radio is local.

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Radio on Main Street Podcast Featuring Tina Murley, Director of Sales for the Beasley Media Group in Boston.

Having success in growing revenue all starts with relationships, being a true partner for your clients.

In this edition, Erica Farber, President and CEO of the RAB speaks with Tina Murley, Director of Sales for the Beasley Media Group in Boston. Tina is focused on creating a culture for her sales team of saying “yes” to their clients and potential clients. She empowers, provides the tools and helps her sellers find a way to just get it done.

She believes that digital is the future and because radio offers integrated local solutions, it’s is the perfect partner for advertisers.

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Radio on Main Street Podcast Featuring Tim Weil, Partner at the Barrington Media Group

An important and ever growing category for revenue growth is direct response advertisers who focus almost of all of their marketing efforts on performance based media.

In this edition, Erica Farber, President and CEO of the RAB speaks with Tim Weil, Partner at the Barrington Media Group. As an agency, his company is in the business of helping their clients generate new customers, profitably and at scale.

With a robust in-house analytics team, he knows radio works, and he feels strongly that radio and audio will continue to grow if, as an industry, we keep working together in a unified effort to stay in front technologically.

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Radio on Main Street Podcast Featuring Danny V, Producer of the BJ & Migs Show on Seattle’s KISW

One of radio’s greatest assets are the tremendously talented on-air personalities. And behind some of the greatest personalities and shows on the air today is someone with the title of producer.

In this edition, Erica Farber, President and CEO of the RAB speaks with Danny V,  the producer of the wildly successful BJ & Migs show heard every morning 6 to 10AM on KISW in Seattle. Danny V shares his philosophy on why it’s important to have a strong producer. The value they bring to act as a filter and subjectively provide content suggestions allows our hosts and talent to do what they do best – perform.

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Radio on Main Street Podcast Featuring Tony Gray, President and CEO of Gray Communications

In this edition, Erica Farber, President and CEO of the RAB speaks with Tony Gray, President and CEO of Gray Communications.   Tony is one of the longest tenured urban radio programming consultants and provides stations with personal consultation, research evaluations and market analysis as well as talent recruitment.

His single piece of advice to the industry is to never compromise the product.

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Radio on Main Street Podcast Featuring Tom Webster, Senior VP for Edison Research

Smart speakers are quickly becoming commonplace in the homes. In fact, a recently released study by Edison Research done in partnership with NPR stated 18% of all Americans 18+ own a smart speaker. These audio playback devices feature voice activated digital tasks and can operate as home automation hubs. Serving as a central information source for users, these devices are most importantly providing easy access to listen to one’s favorite radio station.

Erica Farber is the President & CEO of the RAB and in this edition she speaks with Tom Webster, Senior VP for Edison Research. They discuss some interesting findings from the study covering such topics as ownership and usage data, media behavior interests and activities, and purchasing and advertising attitudes of smart speaker owners.

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