Marketron

New Data Demonstrates Radio Listeners Have High Purchase Intent, Making It an Attractive Channel for Local Advertisers

Contributor: Mallory Bouslog, Senior Account Executive, Marketron

The refrain in many circles is that nobody listens to radio anymore. With so many channels providing audio content, broadcast radio is no longer the only option. However, it still dominates ad-supported listening time, holding 75% of audiences, while Pandora’s and Spotify’s ad-supported options receive 10%, according to the Edison Research “Share of Ear” Q2 2022.

That’s a great data point for radio ad sellers but not the only one that can attract local advertisers. Research also suggests that radio listeners have higher purchase intent. It’s a point to make when re-engaging customers or talking to new ones who need more understanding of the power of radio.

Continue reading “New Data Demonstrates Radio Listeners Have High Purchase Intent, Making It an Attractive Channel for Local Advertisers”

Healthcare Ads on Radio: What’s Working Best

Contributor: Rick Kestenbaum, General Manager, AnalyticOwl

Healthcare is always a top-of-mind concern for consumers, and radio has proven to be an effective way to reach and motivate consumers. According to Scarborough’s USA+ 2022 Release, 85% of chiropractic patients are radio listeners, 85% of optometry patients tune in weekly, and 84% of dental patients are weekly radio listeners.

Continue reading “Healthcare Ads on Radio: What’s Working Best”

Radio Reaches Pet Owners

Author: Victor Texcucano, Content Coordinator, RAB

Pets are loyal companions, protectors and even mood boosters, according to WebMD, which says pets can stave off depression, lower blood pressure and boost immunity.

Continue reading “Radio Reaches Pet Owners”

Wining and Dining – Appetizing Opportunities with Radio

Author: Annette Malave, SVP/Insights, RAB

When it comes to summer heat, there’s only one thing better than a cold beverage – having a cold beverage with a good meal out. Those meals taste better because there isn’t the need to clean up the kitchen. 

Continue reading “Wining and Dining – Appetizing Opportunities with Radio”

Score Big with Radio

Author: Annette Malave, SVP/Insights, RAB

Labor Day is right around the corner. For many, the holiday signifies the end of summer. For others, it is a reminder that school is back – from grade school to college. As students return, so do sports.

Continue reading “Score Big with Radio”

Boost Results and Revenue by Pitching Full-Funnel Ads to Local Advertisers

Contributor: Christian Kligora, SVP Customer Success/Marketron

The buying funnel, I’ll admit, is a jargony type of term. It’s one that many of your advertisers may have sparse knowledge of. What they do know is that they need to get in front of the right audiences at the right time. Even those with awareness realize the funnel is complicated and no longer linear. Many things impact when and how people make purchases from businesses.

As a trusted marketing professional to your clients, they depend on you to provide some education on the funnel and explain the importance of addressing every step to engage, attract and convert customers.

Continue reading “Boost Results and Revenue by Pitching Full-Funnel Ads to Local Advertisers”