Marketron

Radio – A Key Channel to Target Voters

Contributor: Meg DiMattina, Account Director/Claritas

With so much happening in the United States over the last several years, from concerns about the economy and inflation, rising healthcare costs, the COVID-19 pandemic, changes in abortion rights, and more, it is understandable that many Americans are dissatisfied and feel that the country needs major changes.

Continue reading “Radio – A Key Channel to Target Voters”

Radio Reaches an Underserved and Wealthy Consumer Group

Author: Annette Malave, SVP/Insights, RAB

When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.

Continue reading “Radio Reaches an Underserved and Wealthy Consumer Group”

Targeting the Affluent Consumer

Author: Annette Malave, SVP/Insights, RAB

Today’s uncertainty in the economic landscape is top of mind among consumers and businesses alike. This uncertainty is impacting everyone – including those who are considered affluent.

According to the YouGov Affluent Perspective 2019 Global Survey, only 44% of respondents stated that they were extremely/very confident in the strength of their personal economy. Perhaps that is why 76% state that they are making fewer and more meaningful purchases.

Continue reading “Targeting the Affluent Consumer”