Marketron

Top Cultural Trends of 2023

Contributors: Maxine Gurevich, SVP/Cultural Intelligence and Courtney Mota, VP/Cultural Intelligence, Horizon Media

In 2022, we saw several pivotal events — the overturning of a 50-year law by the U.S. Supreme Court, Elon Musk’s seemingly impulsive Twitter takeover, FTX’s high-profile collapse, nationally televised hearings of the January 6th Committee and a contentious mid-term election. These are the kind of events that force people to question how the actions of a powerful few impact the majority. In 2023, we’ll be asking what role there is for brands to play in helping the current systems work better for more people. People are tired but better informed, and brands should prepare to demonstrate value upfront before asking people to part with their already-stretched, too-hard-earned money.  

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Influence Destinations with Radio

Author: Annette Malave, SVP/Insights, RAB

After years of staying at home and staycations, people are ready to get out and about. Domestic travel is expected to rise compared to previous years despite economic concerns. The U.S. Travel Association forecasts that the total number of trips in 2023 will be 2.33B – significantly higher that 2021 at 2.02B.

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Touchdown with Radio

Author: Nick Arias, Research & Insights Assistant, RAB

And just like that, we are just a few weeks away from one of the biggest American football games of the year, Super Bowl LVII. Teams have fought hard all year to get to this point, and this year’s playoffs have had some of the most competitive games of the season.

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Radio’s Resolution – A Champion for The Community

Contributor: Fleur Voruz, Senior Director, Programs (Media), Children’s Miracle Network Hospitals

As a new year begins, this is a time to reflect on the health of our businesses.

Fundamental to this checkup is applauding the meaningful work that defines a business’ culture. Frequently, cause-connected partnerships set local radio stations apart in their communities increasing positive listener sentiment, fostering employee engagement and generating business value.

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2022 – The Year of Local

Author: Annette Malave, SVP/Insights, RAB

Businesses. Retailers. Restaurants. Community. There has been incredible focus on everything local as consumers looked around and realized the role and impact local has in their lives. After all, it is great to travel, but “there’s no place like home.”

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Heavy Radio Listeners Stay Connected

Author: Annette Malave, SVP/Insights, RAB

If you are like most people, your home and those that live in it became more tech savvy and “smarter” in the past few years. People realized the importance of cellphones, fast internet and other tech type things. People became “tele-everything.” This is potentially the dawn of a tele-everything world, but this world is dependent on the internet, technology and of course, the devices needed in this new world.

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