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Radio’s Impact: Championing Children’s Health and Building Transformative Business Partnerships

Contributor: Fleur Voruz, Senior Director/Media, Children’s Miracle Network Hospitals

Through purposeful partnerships, radio stations uniquely position themselves as champions by raising funds and awareness for critical needs in their local communities. These collaborations not only elevate positive listener sentiment, but they also drive employee engagement and business value for the radio station and its sponsors.

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Radio Has Auto Insurance Covered

Author: Annette Malave, SVP/Insights, RAB

For some, purchasing a vehicle is exciting, for others it brings on a feeling of dread. There are many decisions to make; there are cost considerations. Vehicle purchase decisions by some are not just about the cost of the vehicle but the cost of vehicle ownership.

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Radio Highlights to Kick Off 2024

Author: Annette Malave, SVP/Insights, RAB

Here we are. Welcome to the first week of 2024! This first week is when many will start something new. Whether that “new” is exercise, reading more, taking on a new hobby or something else, it is also a good time to remember some of the things from 2023.

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Hiring? Radio Can Get the Job Done

Author: Annette Malave, SVP/Insights, RAB

Businesses and organizations have struggled over the past few years filling open roles or just retaining staff. There appears to be good news on the horizon as numerous publications and economists are reporting that this phenomenon is over.

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Radio Works to Drive Business Forward

Tapping into radio’s loyal, attentive, and social audience yields a boost to the bottom line

Author: Tammy Greenberg, SVP/Business Development, RAB

The current economic environment and consumer concerns over inflation are challenging marketers and media alike to do more with less in an increasingly complicated and competitive marketplace. Add to that the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023 and their long tail impact, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.

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Amplifying Brand Buzz: How Radio Redefines Conversations and Influence

Harness Radio’s Unique Ability to Fuel Purchase Intent and More

Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs

In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.

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