Marketron

Radio Has Auto Insurance Covered

Author: Annette Malave, SVP/Insights, RAB

For some, purchasing a vehicle is exciting, for others it brings on a feeling of dread. There are many decisions to make; there are cost considerations. Vehicle purchase decisions by some are not just about the cost of the vehicle but the cost of vehicle ownership.

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Radio Works to Drive Business Forward

Tapping into radio’s loyal, attentive, and social audience yields a boost to the bottom line

Author: Tammy Greenberg, SVP/Business Development, RAB

The current economic environment and consumer concerns over inflation are challenging marketers and media alike to do more with less in an increasingly complicated and competitive marketplace. Add to that the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023 and their long tail impact, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.

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What to Know to Drive Auto Sales

Author: Annette Malave, SVP/Insights, RAB

Purchasing or leasing a vehicle remains one of the events in life that consumers either look forward to or dread. There are so many options and considerations that can be overwhelming, and the current economic landscape and events can make it more challenging for auto-intending consumers to decide and commit.

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Radio Accelerates Customer Activity for Auto Services

Author: Annette Malave, SVP/Insights, RAB

In 2022, the typical driver lost 51 hours sitting in traffic. That’s a lot of wear and tear on a vehicle – regardless of the city you live in. With 12.5 as the average vehicle age on the roads today, there are service opportunities for independent service businesses and auto franchises alike.

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In Person or Online? Here’s What Auto Buyers Prefer

Author: Annette Malave, SVP/Insights, RAB

If you have spoken with anyone who has purchased or leased any vehicle within the past year, you will probably hear about the highs and lows of the process. While inventory may not be as big a challenge as it has been in years past, there are other difficulties.

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Radio – An Auto Service Opportunity Driver

Author: Annette Malave, SVP/Insights, RAB

Without a doubt, the auto industry has experienced unusual activity and profitability the past few years. Chip shortages created limited inventory for dealers, but as consumer demands increased, so did vehicle purchase costs.

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