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Today’s Lesson: Radio Works for Education

Contributor: David Schapira, senior vice president of strategy and operations, AnalyticOwl,

There have never been more options for students to search for the right school or program for higher education. Conversely, the space has never been more crowded, making the right approach to reaching and converting those students more important than ever to drive enrollment. 

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Score Big with Radio

Author: Annette Malave, SVP/Insights, RAB

Labor Day is right around the corner. For many, the holiday signifies the end of summer. For others, it is a reminder that school is back – from grade school to college. As students return, so do sports.

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Use Radio to Gain the Attention of Back-to-School Shoppers

Author: Annette Malave, SVP/Insights, RAB

It is summer! It’s the time of year for backyard parties, days at the beach and back-to-school shopping. While it may be hard to believe, families are already planning their strategy for purchasing all their children’s back-to-school (BTS) and back-to-college (BTC) needs.

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Radio’s Role in the Valued Business of Retail

Author: Annette Malave, SVP/Insights, RAB

Shopping habits have changed. Consumer expectations of the brands they purchase and where they purchase them have shifted dramatically. These changes will continue to impact retailers everywhere from Main Street to Broadway. Retailers of all sizes are constantly trying to navigate these changes, so it is important to understand the values of today’s shoppers.

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It’s July – Time for Back-to-School Shopping

Author: Annette Malave, SVP/Insights, RAB

Having just come off a long summer holiday weekend, parents of children across the U.S. are prepping for, or have already begun, back-to-school shopping. If you think it is too soon, think again. According to the National Retail Federation (NRF), 61% of consumers typically plan their back-to-school shopping around retail sales events like Fourth of July.

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Tips for Targeting Dads

Author: Annette Malave, SVP/Insights, RAB

In just a few weeks, people across the country will be celebrating Father’s Day. For some, it may continue to be virtual, and for others, it may be a long awaited in-person celebration. According to the National Retail Federation (NRF), 75% of adults plan on celebrating Father’s Day in 2021.

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