Author: Tammy Greenberg, SVP Business Development/RAB
In the age of AI, audio’s ability to forge deeply personal and trusted relationships with listeners is an opportunity for brands.
Continue reading “Humans Matter”Category: Best practices
Is Creative Wearout a Thing?
Contributor: Angela Jeffrey, Vice President Brand Management, ABX Advertising Benchmark Index
Is Creative Wearout a Thing … in radio? RAB recently asked ABX Advertising Benchmark Index to investigate this question and come up with a definitive answer.
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