A Blog All About Radio
Author: Nick Arias, Research & Insights Assistant, RAB
At some point in our lives, we’ve all had a favorite meal from a fast-food restaurant – a hamburger, rib sandwich, chicken or just fries. No matter what the restaurant or meal is, the one thing that people have in common is a love for that favorite food.
Continue reading “Radio Listeners are Craving Fast Food”Contributors: Maxine Gurevich, SVP/Cultural Intelligence and Steve Grant, SVP/Human Intelligence, Horizon Media
While the National Retail Federation reports that the 2021 holiday sales grew 14.1% from 2020 to $887B, inflation’s historic high will mean a different shopping season for 2022. Our data shows that 69% of all people are concerned or very concerned with inflation’s effect on their overall finances. But like much in the contemporary U.S. landscape, inequality and division are affecting the holiday retail season – people are experiencing three entirely different holidays depending on psychological reactions to inflation.
Continue reading “The Three Holidays of America Under Inflation”Podcast: Play in new window | Download
Author: Victor Texcucano, Content Coordinator, RAB
Pets are loyal companions, protectors and even mood boosters, according to WebMD, which says pets can stave off depression, lower blood pressure and boost immunity.
Continue reading “Radio Reaches Pet Owners”Author: Annette Malave, SVP/Insights, RAB
When it comes to summer heat, there’s only one thing better than a cold beverage – having a cold beverage with a good meal out. Those meals taste better because there isn’t the need to clean up the kitchen.
Continue reading “Wining and Dining – Appetizing Opportunities with Radio”Author: Annette Malave, SVP/Insights, RAB
When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.
Continue reading “Radio Reaches an Underserved and Wealthy Consumer Group”
Author: Annette Malave, SVP/Insights, RAB
In just a little over a month, people will be celebrating Valentine’s Day. While it is often thought of as a day only for couples, that is not the case. Valentine’s Day is also thought of as a day when people share and display their affection with gifts.
