Author: Annette Malave, SVP/Insights, RAB
According to the latest data from Pew Research, the U.S. Hispanic population grew 23% – from 50.5 million in 2010 to 62.1 million last year. Hispanics are the largest minority and have a buying power of $1.9 trillion, according to the Selig Center for Economic Growth.
Continue reading “Celebrating the Hispanic Community Every Day”
Contributor: Sarena Gerard, Senior Research Associate, GfK
Combining online and in-store shopping is a highly personal, consumer-driven experience that’s here to stay — one that predates COVID-19 but that has picked up major momentum over the last 18 months.
For many consumers, pivoting from in-store to online shopping was one survival tactic among many adopted to cope with pandemic lockdowns —and as the omnichannel trend continues to rise, many advertisers are working hard to get in front of consumers in both online and in-store environments. This is especially true in categories that have experienced strong omnichannel growth over the last year – among them clothing & fashion, household cleaning products, and packaged foods and beverages.
Continue reading “Using Omni-Shopper Insights to Create More Effective Ads”
Author: Annette Malave, SVP/Insights, RAB
Like many other tasks, events and obligations impacted by the pandemic, many consumers delayed their healthcare visits throughout 2020. According to the NRC Health 2021 Healthcare Consumer Trends Report, people delaying their healthcare was approaching a five-year low. In Q1 2020, 22.4% of healthcare patients had deferred. That figure increased significantly to 40.4% by Q2 2020. Forty percent of patients who delayed their care, state COVID-19 as the reason.
Author: Annette Malave, SVP/Insights, RAB
During RAB’s CES coverage, RAB, along with guests, discussed not only the change with CES from in-person to virtual, but also the changes in products and efforts by various tech companies. Shawn DuBravac, futurist and president of Avrio Institute, suggests when hearing about the products presented during CES, to zoom out of the individual product announcements and “look at the bigger picture.” DuBravac continues, “Push more broadly around products tying into their bigger goals and bigger desires… this is really going to disrupt the advertising market.”
Continue reading “It’s About the Bigger Picture – Insights into CES 2021”