Contributor: Scott Herman, Chairman, Broadcasters Foundation of America
Local radio and TV broadcasters are a central part of their communities, helping both local and national advertisers reach listeners and viewers where they live and shop. With insights into the tastes and interests of their local listeners and viewers, radio and TV stations deliver the entertainment and news stories that resonate with the people in their market. Whether it’s scores from the local high school football game, or updates on the virus that our nation is fighting, broadcasters are always there. Broadcast radio and TV are also known for raising awareness and money for charitable causes, both local and national.