Author: Annette Malave, SVP/Insights, RAB
“Just one minute.” How often do you hear or say that phrase in a day? While it may not seem like a long time, a lot happens in a minute. For example, UPS will deliver 11,319 packages, your heart will beat 60 to 100 times and you will blink about 15 to 20 times. Those may be interesting stats, but what is fascinating is the amount of data that is generated in one minute.
Continue reading “Radio Connects for More than a Minute”Author: Tammy Greenberg, SVP/Business Development, RAB
One of the hottest trends in advertising is “screen-free media,” as people liberate their eyeballs and engage their ears with a potpourri of audio programming. However, for marketers to capitalize on the audio renaissance, they must develop an audio strategy that goes beyond ad buying and adopts a distinctive voice and sound for their brands, according to the Carat Trends 2021 report, titled “The Year of Emotionally Intelligent Marketing.”
The diversification of audio platforms and the attention audio commands among consumers has opened up tremendous opportunity for brands to expand their audio strategies and grow their audiences.
Author: Annette Malave, SVP/Insights, RAB
According to the latest data from Pew Research, the U.S. Hispanic population grew 23% – from 50.5 million in 2010 to 62.1 million last year. Hispanics are the largest minority and have a buying power of $1.9 trillion, according to the Selig Center for Economic Growth.
Continue reading “Celebrating the Hispanic Community Every Day”
Author: Jeff Schmidt, SVP/Professional Development, RAB
‘Trust me.” Ever have someone say those words to you? Or “I’m going to be totally honest with you…” Just saying those words is likely to raise red flags for the people with whom you’re talking. If people can trust you to be honest, why would you have to say it?
Author: Tammy Greenberg, SVP/Business Development, RAB
Forecasts reveal that digital is driving the advertising rebound in 2021 and, according to Tony Hereau, VP of cross platform insights at Nielsen, “Radio is the soundtrack of America’s recovery.”
Radio, across all of its digital platforms, has and continues to experience exponential growth, earning significant share of media consumption throughout 2020 and the post-pandemic. While over the air AM/FM radio accounts for 76 percent of the daily audio time spent with any ad-supported platform, understanding consumer behavior as they move across platforms and what motivates listeners is critically important for marketers who are poised to succeed in the rebound.
Author: Madison Wright, Events and Communications Coordinator, RAB
You may be looking at this title and are thinking “Gen Z doesn’t listen to the radio; social media is where you reach them.” Did you know that radio reaches nearly 44,000,000 Gen Zers every week, according to Edison Research? While this group makes up around 20% of the U.S. population, per Statista, there is no denying the listening power of Gen Z.
Continue reading “Gen Z is Tuning into Radio – Social
Media Platforms are Taking Notice”
Author: Annette Malave, SVP/Insights, RAB
Next week we will celebrate Black History Month – an event that celebrates and recognizes the impact that Blacks/African Americans have had on our history. According to ASALH, the Association for the Study of African American Life and History, the theme for 2021 is The Black Family: Representation, Identity, and Diversity.
Author: Annette Malave, SVP/Insights, RAB
Wouldn’t it be great to be able to look into the future and see how 2020 will be described and documented? It has been quite a year – a pandemic, major job losses and political and social unrest. Despite all the hurdles that 2020 delivered, there were positive stories.
Author: Tammy Greenberg, SVP/Business Development, RAB
It has been well-documented that consumers, now more than ever, care deeply about how brands are addressing social and environmental issues. According to the 2020 Porter Novelli Executive Purpose Study, 89% of business leaders believe companies that lead with purpose have a competitive advantage in today’s marketplace. In fact, 85% agree being a purpose-driven company drives profit. The bottom line is that in increasingly competitive markets, in just about every category of business, a brand’s contribution to society becomes the decisive point of difference for consumers.
Continue reading “Purpose in Action with Radio Drives Business and Positive Change”
Author: Annette Malave, SVP/Insights, RAB
It’s hard to believe, but Thanksgiving is here. It has been a very unusual year for everyone, and the pandemic has prompted many of us to stop and appreciate some of the things that we may have taken for granted in the past.
Author: Annette Malave, SVP/Insights, RAB
This month marks radio’s 100th anniversary. It’s an incredible milestone, and never has radio been more important, valued or recognized as it has this past year.
Author: Annette Malave, SVP/Insights, RAB
Engagement. Local. Heart. Soul. Creativity. Partnerships. Those were words that resonated across the various sessions and events that took place during Radio Week.
From Oct. 5 – 9, CEOs, managers, sellers, radio personalities and some the brightest creative directors participated in two of radio’s biggest events – Radio Show and the Radio Mercury Awards.
Author: Annette Malave, SVP/Insights, RAB
Inclusiveness and diversity are words that we are hearing a lot lately. Sometimes they are used interchangeably, when in fact, they are different. According to the Cambridge dictionary, inclusiveness is “the quality of including many different types of people and treating them all fairly and equally.” Diversity is “the condition or fact of being different or varied; the mixture of races and religions that make up a group of people.”
Continue reading “Inclusive, Diverse and Community”
Author: Annette Malave, SVP/Insights, RAB
Radio. According to Merriam-Webster, radio is “the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves.” At the Radio Advertising Bureau, these are just some of the words we use to define and describe radio: mass, personal, engaging, live, local, interactive, informative, entertaining. And yes, there are many more that can be used as we celebrate radio.
Author: Annette Malave, SVP/Insights, RAB
Coming off a holiday weekend, it is a reminder of the way things used to be. Very little about this year has been usual so far. Everything is different and continuously changing. This is now the new normal – constant change, shifts and analysis into what consumers are thinking, doing and plan on doing.
Author: Tammy Greenberg, SVP/Business Development, RAB
Radio has long been known as a deeply personal, trusted and supportive partner for consumers, communities, and companies of all stripes. Fostering unity is part of the DNA of the more than 15,000 radio stations across the country. It is the spirit of radio.
Author: Tammy Greenberg, SVP/Business Development, RAB
Mahatma Gandhi famously said, “be the change that you wish to see in the world.” This simple, yet meaningful advice is perhaps more relevant and inspiring today than when it was first spoken.
There has been a marketing shift brewing over the past several months that has been ignited and fast-tracked by the current climate. We are seeing brands across all categories expressing their humanity, supporting consumers, contributing and leading social justice causes and using the power of their voice to publicly express their values and lead by example to inspire and activate change.
Author: Annette Malave, SVP/Insights, RAB
It can’t be said enough – these are extremely unusual and difficult times for everyone. As each day passes, I think it is safe to say that we all hope and look forward to things getting better. They will, but it is just a matter of when.
I am certain that many of you have gone to local businesses in search of certain products or items and looked at the people in those businesses in a way you never had before. They are on the front lines, making sure that we have what we need.
Author: Tammy Greenberg, SVP/Business Development, RAB
“There’s something about the spirit of radio. It helps us all to know each other better and gives us a sense of purpose and community in a time where we need those things more than ever.”
– Adam Grant, Creative Director, AKQA (abridged).
Historically speaking, in periods of great challenge, truly there is no more important medium than local radio. In uncertain and unpredictable times, broadcast radio has proven that it is the backbone of the country’s information distribution system, with increased listening among consumers across all of its platforms.
Continue reading “The Spirit of Radio – Connecting in Times of Business Unusual”
Author: Annette Malave, SVP/Insights, RAB
“Tough times never last, tough people do.” Dr. Robert H. Schuller
There is no doubt that we are all experiencing a difficult and stressful time. Natural disasters and current events have everyone unsettled. Staying up to date on local news is important – whether you are impacted by the events or not.
