Marketron

There’s a new generation to know – Generation Alpha

Author: Victor Texcucano, Content Coordinator, RAB

Times change. Millennials were once unceremoniously set aside in favor of Generation Z. Well, karma may be real, because it’s now happened to Generation Z, as marketers now focus on the newest generation – Generation Alpha. Marketers must now focus on this young generation, who have their own unique quirks and characteristics.

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The Eyes Have It

Author: Annette Malave, SVP/Insights, RAB

Throughout 2020, eyes became the focal point of expression and connection. In some instances, adults used makeup to accentuate their eyes impacting eye makeup sales. According to a Kantar analysis, while the total cosmetics category experienced usage declines in 2021, eye makeup was less severely impacted.

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