A Blog All About Radio
Author: Annette Malave, SVP/Insights, RAB
Eggs! Have you ever heard so many people talking about the price of eggs? If you do an internet search on eggs, you will probably get “fed” articles on chicken coops. That’s right – people think it is better to buy a coop than to buy eggs.
Continue reading “Reaching the Cost-Conscious Consumer”
Author: Annette Malave, SVP/Insights, RAB
Women make up most of the U.S. population – and they control $15 trillion in spending. They hold incredible influence in household purchase decisions – 75% to 80%. Marketing to women is an important element to the success of brands – but it’s not as simple as making things pink.
