Author: Annette Malave, SVP/Insights, RAB
When it comes to categories that experienced great change and focus during the pandemic, the healthcare industry was under extreme pressure to change how it handled and treated patients, but also how they fulfilled their patients’ expectations.
Continue reading “Radio Works for Healthcare”Author: Annette Malave, SVP/Insights, RAB
Halloween is almost here. To some, that brings images of candy and costumes, but to others, it means that holiday shopping is about to begin.
Continue reading “Shoppers Spend a Lot of Time with Radio”Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
Healthcare is always a top-of-mind concern for consumers, and radio has proven to be an effective way to reach and motivate consumers. According to Scarborough’s USA+ 2022 Release, 85% of chiropractic patients are radio listeners, 85% of optometry patients tune in weekly, and 84% of dental patients are weekly radio listeners.
Continue reading “Healthcare Ads on Radio: What’s Working Best”Author: Annette Malave, SVP/Insights, RAB
Kissing a frog, being in a roomful of snakes or using a dirty toilet. Those are just a few of the things that people would rather experience than going to the dentist, according to DentaVox.
Continue reading “Radio Bridges the Gap for Dentists”
