Author: Annette Malave, SVP/Insights, RAB
Halloween is almost here. To some, that brings images of candy and costumes, but to others, it means that holiday shopping is about to begin.
Continue reading “Shoppers Spend a Lot of Time with Radio”Category: Dentists
Healthcare Ads on Radio: What’s Working Best
Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
Healthcare is always a top-of-mind concern for consumers, and radio has proven to be an effective way to reach and motivate consumers. According to Scarborough’s USA+ 2022 Release, 85% of chiropractic patients are radio listeners, 85% of optometry patients tune in weekly, and 84% of dental patients are weekly radio listeners.
Continue reading “Healthcare Ads on Radio: What’s Working Best”Radio Bridges the Gap for Dentists
Author: Annette Malave, SVP/Insights, RAB
Kissing a frog, being in a roomful of snakes or using a dirty toilet. Those are just a few of the things that people would rather experience than going to the dentist, according to DentaVox.
Continue reading “Radio Bridges the Gap for Dentists”