Marketron

Boomers are a Sales Opportunity for Businesses

Author: Annette Malave, SVP/Insights, RAB

In today’s advertising landscape, there is a great focus on Generation Z – what they like and don’t like. It isn’t that this generation isn’t important. It is that there is another that is often missed – baby boomers.

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Technology and Trust

Author: Annette Malave, SVP/Insights, RAB

During CES 2024, companies displayed new technologies and innovations. If you have read or seen anything, the future will be interesting with what will hopefully be available for us. But where do consumers, more importantly radio listeners, fit in? What do they think about the technology available to them in the devices they use?

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Amplifying Brand Buzz: How Radio Redefines Conversations and Influence

Harness Radio’s Unique Ability to Fuel Purchase Intent and More

Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs

In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.

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Radio Was In It

Author: Annette Malave, SVP/Insights, RAB

According to Gary Shapiro, CES president and CEO, CES is a “beacon of hope and optimism” that starts the new year on a positive note. “Be in it” was the theme of 2023, and radio was there.

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Heavy Radio Listeners Stay Connected

Author: Annette Malave, SVP/Insights, RAB

If you are like most people, your home and those that live in it became more tech savvy and “smarter” in the past few years. People realized the importance of cellphones, fast internet and other tech type things. People became “tele-everything.” This is potentially the dawn of a tele-everything world, but this world is dependent on the internet, technology and of course, the devices needed in this new world.

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Use Radio to Gain the Attention of Back-to-School Shoppers

Author: Annette Malave, SVP/Insights, RAB

It is summer! It’s the time of year for backyard parties, days at the beach and back-to-school shopping. While it may be hard to believe, families are already planning their strategy for purchasing all their children’s back-to-school (BTS) and back-to-college (BTC) needs.

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