Author: Victor Texcucano, Content Coordinator, RAB
Inflation is apparently cooling. Well, at least that’s what some of us keep hearing. Grocery shopping, however, still feels like it is draining our bank accounts. Things are improving, however, but food retailers should promote savings to reach cost-consumers in their area.
Continue reading “Radio reaches grocery shoppers as they deal with a volatile economy”Contributor: Nicole Ovadia, vice president of forecasting and analysis, BIA Advisory Services
The radio advertising landscape is in the midst of a dynamic transformation, but within this evolution lies a world of untapped potential. As consumer habits adapt and digital integration becomes the norm, key industries are reshaping their advertising strategies. Yet, amidst these changes, local radio stands strong as a resilient and potent force in the media mix – the fifth largest media when you examine the total local advertising marketplace.
Continue reading “What’s on the Horizon for Radio”Author: Annette Malave, SVP/Insights, RAB
With temperatures around the country on this rise, who wants to cook? Dining out or taking out is the way to go.
Continue reading “Radio is on the Menu for Restaurants”Author: Nick Arias, Research & Insights Assistant, RAB
At some point in our lives, we’ve all had a favorite meal from a fast-food restaurant – a hamburger, rib sandwich, chicken or just fries. No matter what the restaurant or meal is, the one thing that people have in common is a love for that favorite food.
Continue reading “Radio Listeners are Craving Fast Food”Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs
In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.
Continue reading “Amplifying Brand Buzz: How Radio Redefines Conversations and Influence“Author: Annette Malave, SVP/Insights, RAB
The restaurant industry has had to juggle a few plates in the past few years, and some of that juggling continues today. Inflationary food costs, competition and patron expectations are just some of the challenges restaurants are experiencing.
Continue reading “A Menu of Opportunities Await Restaurants”Author: Annette Malave, SVP/Insights, RAB
Eggs! Have you ever heard so many people talking about the price of eggs? If you do an internet search on eggs, you will probably get “fed” articles on chicken coops. That’s right – people think it is better to buy a coop than to buy eggs.
Continue reading “Reaching the Cost-Conscious Consumer”Author: Nick Arias, Research & Insights Assistant, RAB
And just like that, we are just a few weeks away from one of the biggest American football games of the year, Super Bowl LVII. Teams have fought hard all year to get to this point, and this year’s playoffs have had some of the most competitive games of the season.
Continue reading “Touchdown with Radio”Author: Annette Malave, SVP/Insights, RAB
Businesses. Retailers. Restaurants. Community. There has been incredible focus on everything local as consumers looked around and realized the role and impact local has in their lives. After all, it is great to travel, but “there’s no place like home.”
Continue reading “2022 – The Year of Local”Author: Annette Malave, SVP/Insights, RAB
After a few years of limited personal interaction, consumers are hungry. They are hungry for social events, gatherings and the experience of food outside of their homes. All consumers have truly become “foodies.”
Continue reading “Reach Foodies with Radio”Author: Annette Malave, SVP/Insights, RAB
When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.
Continue reading “Radio Reaches an Underserved and Wealthy Consumer Group”Author: Annette Malave, SVP/Insights, RAB
Dad. Father. Pop. Pappa. These are just a few of the names children will use when referring to the paternal figure in their lives. This post looks into the people that are celebrated and recognized on Father’s Day.
Continue reading “Radio Delivers Father’s Day Gift Ideas”Author: Annette Malave, SVP-Insights, RAB
Time just continues to fly by. It’s hard to believe that we are already in the second month of 2022. And the big day is quickly approaching. Which big day? Super Bowl!
Continue reading “Radio and The Big Day”
Author: Annette Malave, SVP/Insights, RAB
The impact created by COVID-19 restrictions has been felt across a number of industries. One of the hardest hit has been the restaurant industry. According to the National Restaurant Association (NRA), as many as 110,000 restaurants have closed since the start of the pandemic.
Contributor: Angela Jeffrey, VP Brand Management, ABX
In a recent study of 168 COVID-19-related Radio ads measured by Advertising Benchmark Index (ABX) since March 4, advertising effectiveness scores were amazingly high. Radio spots featuring thanks to first responders, helpful advice to listeners regarding resisting the virus and conveying a serious tone in their announcements all did well. Below is a look at how Radio is performing right now, including a close look at five of the top ten COVID-19 spots, showing how effective Radio can be during a time of crisis.
Continue reading “Radio Ad Effectiveness Scores Go Sky High with COVID-19 Messages”
