Author: Annette Malave, SVP/Insights, RAB
“Just one minute.” How often do you hear or say that phrase in a day? While it may not seem like a long time, a lot happens in a minute. For example, UPS will deliver 11,319 packages, your heart will beat 60 to 100 times and you will blink about 15 to 20 times. Those may be interesting stats, but what is fascinating is the amount of data that is generated in one minute.
Continue reading “Radio Connects for More than a Minute”
Author: Annette Malave, SVP/Insights, RAB
Inclusiveness and diversity are words that we are hearing a lot lately. Sometimes they are used interchangeably, when in fact, they are different. According to the Cambridge dictionary, inclusiveness is “the quality of including many different types of people and treating them all fairly and equally.” Diversity is “the condition or fact of being different or varied; the mixture of races and religions that make up a group of people.”
Continue reading “Inclusive, Diverse and Community”
Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB
Happy New Year! It’s hard to believe that another year has gone by. Right now all of us are working toward our resolutions for 2019 — both personal and professional — as well as remembering the numerous highlights of 2018.
Author: Annette Malave, SVP/Insights, RAB
Holiday shopping is in full swing. According to the National Retail Federation (NRF), over 165 million consumers shopped online from Thanksgiving through Cyber Monday. When it comes to spending, 77% of consumers will spend the same or more this year than last, based on another NRF survey.
With all this news about shopping, we thought it might be interesting to look at the overall buying habits and attitudes of AM/FM radio and streaming listeners.
Continue reading “Buying Attitudes of Radio Listeners
and Streamers”
Previous posts have focused on radio’s diversity – its diversity of music, formats and ability to reach different age groups. Radio also reaches a diverse audience – general market, Hispanic and Blacks/African-Americans.
According to African-Americans: Demographic and Consumer Spending Trends, a report released by Packaged Facts, African-American buying power grew 27% to $1.3 trillion – from 2010-2015. That buying power is forecast to grow 16% from 2015-2020.
While many pieces focused on Blacks/African-Americans’ rise during Black History Month, it’s important to note that this is a powerful consumer segment that should be reached for more than just that period of time. Read on to learn about some of the powerful ways that radio reaches this target audience.
Continue reading “Radio Reaches a $1.3 Trillion
Consumer Segment”
“I’m a purple person.” “I prefer basic black.” “I like to wear bold colors.” People have distinctive tastes and preferences when it comes to clothing or accessories. These preferences are personal, similar to that of radio listening, and similarly, music choice.
A researcher at Heriot-Watt University in the U.K. studied over 36,000 participants’ ratings of 104 music styles and found a direct correlation to their personalities. The study showed that heavy metal music fans are normally calm and comfortable around others, while classical music lovers are often shy and creative. Hard-working and outgoing would be words to describe pop and country music listeners. The relationship between radio and the listener has always been an emotional one but what they listen to is not just personal, it is an extension of who they are.
Did you know that radio has the highest reach against teens versus any other broadcast medium or electronic device? And radio’s reach is even greater than that of game consoles!
A barn. Blue skies. A horse running through the fields.
A great image just came to your mind reading those words, right? But what color was the barn – red? What color was the horse – brown, white, black, spotted? And while the horse was running through the fields under the blue skies, was it a winter day with snow on the ground or were there wild flowers growing. Whatever your answer was, it doesn’t matter. The image that came to mind was relevant to you and that is the power of radio commercials.
The overarching theme behind all of the products showcased during CES® 2017 centered on providing a positive experience to the consumer.
The RAB team hit the road (in this case the convention center) to get an inside look at how the IoT and specifically, AI is changing our future. According to Shawn DuBravac, Chief Economist and Sr. Director of Research for the Consumer Technology Association, there are five key trends:
That list may perplex some but we are all experiencing them already today in some form or fashion. The voice that was frequently referenced throughout CES was that of Alexa. While Alexa, the voice of Amazon Echo, is not new, how Alexa currently uses the consumer’s voice to interface with other devices is quickly expanding, and Ford displayed how their partnership with Amazon’s Alexa Voice System can work. Artificial or Augmented Intelligence is on the verge of making a consumer’s experience better – even easier – by either automatically adjusting a refrigerator’s most efficient temperature to potentially playing a podcast automatically while driving. And speaking of driving, self-parking or automatic braking systems already exist, but the opportunity to provide the passenger of a driverless vehicle with endless entertainment options are in our future.
With Alexa Voice System technology being integrated into literally everything it can, there is a great possibility that voice activation will replace the graphical user interface (mouse, keyboard, touch screen, etc.) in the not too distant future, according to DuBravac. Therefore, the implications and opportunity for “branding” radio stations and their call letters to help a listener tune the dial are enormous.
So what does this mean for radio? Like the numerous products and innovations in technology displayed at CES, at the center of it all is the consumer – providing them with the best possible experience – and that is what radio continues to do. Just this past week, CBS Radio News and iHeartRadio each announced their integration into some of these devices. CBS Radio News will now be available on Amazon’s Alexa service. iHeartMedia announced iHeartRadio’s integration across connected devices and tech.
Radio will always be there to deliver content to their listeners – with either the push of a button, the touch of an app or even through the use of their voice.
If you’d like to see some what our team experienced, visit RAB.com, scroll down the homepage and go into the CES section of our video wall.
Today’s post is courtesy of Jim Spaeth and Alice K. Sylvester of Sequent Partners. This is a follow-up post on Multi-Touch Attribution.
The Attribution Accelerator conference, sponsored in part by the RAB on November 30, confirmed that the advertising industry has pinned high hopes to a new measure of media performance, Cross-Channel Attribution modeling.
Close to 300 marketers, agency, media and research providers looked at the in’s and out’s of attribution and its traditional forbearer, marketing mix models. Marketer representatives in attendance included: Unilever, Estee Lauder, Johnson & Johnson, Verizon, Weight Watchers and Citi. The conference was designed to generate dialogue about Return On Investment measurement and hear what marketers have experienced and need.
If you think this is just another post on ROI, it’s not. It’s about the future of planning what media is included in the plan…or not!
Continue reading “Reporting from The Attribution
Accelerator – What You Need to Know”
Radio, the top reach medium, provides news, traffic, music to the over 247 million listeners every week. Radio delivers content that listeners want wherever and whenever they want it, but radio is also more than that. Radio is part of the community.
Broadcast radio has many strengths. It’s live and local. You can tune in to hear your favorite songs, get the latest weather and traffic updates. Maybe you turn it on just to keep you company or hear the play-by-play of the game. But radio also has other strengths that are often taken for granted, and even sometimes, overlooked.
Today’s post is courtesy of Jim Spaeth and Alice K. Sylvester of Sequent Partners.
“ROI.” “ROI.” “ROI.” whined Jan Brady.
Ok, maybe not, but you can’t go too far these days without encountering the term Return on Investment. ROI performance is on everyone’s mind – auto dealers, big retailers, movie companies … all of radio’s advertisers.
But just as we wrapped our heads around the advanced math of econometric marketing mix models, the measurement world changed. Today, the venerable, powerful marketing mix models are considered too slow, too macro and too backwards-thinking for most marketers. They need tools that are more granular and more comprehensive – tools like they have in digital, where they can attribute sales to digital touchpoints and map a consumer’s journey from search to website to reviewers’ blogs to Facebook to Amazon.
Attribution modeling is leaving the digital ecosystem and will play a key role in cross-platform ROI analysis. It’s a very hot topic full of promise and right now, some bluster.
Continue reading “Marketing Measurement Evolves:
Why You Should Care About Multi-Touch Attribution”
With only 9 weeks left before we bid farewell to 2016, we asked Mark Fratrik, Ph.D., SVP and Chief Economist with BIA/Kelsey to provide with us with radio’s outlook for 2017.
Where do local radio stations stand in the new local media advertising marketplace, especially compared to their traditional and online/digital competitors? According to the recently published 2017 BIA/Kelsey U.S Local Advertising Forecast, which provides a five year national forecast and 12 individual media forecasts, radio does reasonably well. The combination of online activities with the over-the-air advertising leads to a 10.5% share of the $148.8B local advertising pie in 2017.
Continue reading “Radio’s Place in the New Local Media
Advertising Marketplace”
These are the words that have been used to describe radio by some of the most widely recognized national brands and large advertising agencies. During the 40th Annual Fall Broadcast Management Conference and the 16th Annual Power of Urban Radio Forum, speakers and panelists discussed radio’s strengths, future as well as what radio can do to help advertisers address their challenges.
Radio matters to musicians across all formats. Radio remains the number one source for new music discovery and Forbes takes note, sharing with their readers. Click for a great read.
Over 247 million people tune in to radio every week. Their reason for tune-in varies; it may be to find out about the weather or to get traffic and transit updates. Whatever the reason, they all have one thing in common – they listen because of the connection they have with the radio station and the personalities on that station. During Advertising Week, radio’s ability to “provide a personal connection with listeners that no one else does” and “color a blank canvas” for sports fans was discussed during two separate sessions: “Let Us Entertain You” and “Huddle Up – Radio Sets the Score,” each moderated by RAB president and CEO Erica Farber.
We look forward to each time Nielsen releases another quarterly issue of their Total Audience Report. It provides the entire ad community with a perspective on shifts and changes in media usage. But it is of no surprise that our interest is about radio’s usage.
The Q2 2016 Nielsen Total Audience Report noted that, in a three-year comparison, the number of radio stations that an adult tunes into has grown. Radio delivers content, whether it is in the form of talk, news, sports or music, and listeners tune in to find it. Based upon this report, the average number of radio stations tuned in by adults every month is 7.1.
Continue reading “People tune in and listen and listen
to radio”
We are the RAB, the trade association for America’s broadcast radio industry, the #1 reach medium. We have created this Radio Impact Reports blog site to share current news, information and insights about broadcast radio while using this social space to encourage an open dialogue with broadcasters, advertisers, agencies and even listeners.
On a regular basis, you can expect to hear from RAB’s president and CEO Erica Farber and the rest of the team including business development, insights, marketing and professional development experts.
Topics will range from research and insights
One thing is for certain – our focus will be on continued growth and innovations taking place, ensuring radio’s bright and exciting future.
Follow Radio Impact Reports and join the conversation!
