Author: Nick Arias, Research & Insights Assistant, RAB
Broadcast radio plays an important role in the lives of listeners and will continue to be a part of their daily routines. Engaging with radio content matters to these listeners and as broadcast radio expands the conversation via podcasts, the combined role that radio and podcasts play as part of the audio pie becomes significantly greater.
Continue reading “Radio and Podcasts – Engaging Listeners Everywhere”Author: Annette Malave, SVP/Insights, RAB
The auto industry has had its fair share of challenges and opportunities in the past few years. Events such as parts and labor shortages, strikes and the most recent security hack are just a few. While these events undoubtedly impact their business, they have an even greater effect on the consumer.
Continue reading “Driving Demand: The Impact of Radio Listening on Auto Sales”Author: Annette Malave, SVP/Insights, RAB
What a difference a few years make. We have all seen it and experienced it. Although different, business is back from the impact of the pandemic. Shelves are full and automotive dealer lots are full. Automotive has gone from a seller’s market to a buyer’s market.
Continue reading “Radio Accelerates Website Traffic for Auto”Author: Tammy Greenberg, SVP/Business Development, RAB
It has been proven time and again that innovation drives growth. In fact, according to Kantar BrandZ, brands that continue to innovate in difficult times and beyond grow seven times faster than competitors.
The same is true for media brands. As the media landscape continues to be disrupted, audio is innovating and providing new channels for growth, new listeners to connect with, and new creators that deliver exceptional, must-consume content. No wonder its forecast for growth is solid.
Continue reading “Radio Paves the Way for Growth”Contributor: Casey Taylor, VP of Client Success/CivicScience
The pandemic has brought unprecedented disruption to the automotive market, from used car price spikes to rising fuel costs forcing consumers to dream about electric vehicles. Has the dust started to settle, or is there still more change to come?
Continue reading “Radio Reaches the Auto Buying Market”Author: Annette Malave, SVP/Insights, RAB
It’s a companion. It’s entertainment. It’s information and so much more.
Continue reading “Radio Still Rules”Author: Annette Malave, SVP/Insights, RAB
Before the pandemic, traditional aspects of the auto purchase were changing. People were considering subscription auto plans versus ownership. Vehicle options were also shifting. COVID-19 changed all that.
Traditional vehicle ownership is still considered to be the most convenient, practical and flexible by consumers. When it comes to audio entertainment, traditional sources are important.
Continue reading “Tradition is Valued by Auto Buyers”
Author: Tammy Greenberg, SVP/Business Development, RAB
The challenges that the marketing, advertising and media community faced throughout 2020 and the first half of 2021 have been like nothing any business has ever seen or experienced before. These challenges brought opportunity and have demonstrated a collective resilience in nearly every sector of business.
The next frontier for radio has been shaped by many of the lessons learned as consumers, businesses and brands have leaned in to audio across all platforms as the soundtrack to their daily journey.
What is new is old. What is old is new. Radio trends born from past truths.
Author: Annette Malave, SVP/Insights, RAB
The role that vehicles play in the lives of consumers has shifted, and while they were once considered solely as a means of transportation, they quickly became a place to escape or for “me” time.
Supply chain issues for the auto industry – from vehicles to microchip shortages – are impacting the industry. However, while these issues might be considered a hinderance to sales, the opposite is true. According to a Kelly Blue Book (KBB) survey, 87% of consumers are aware that these issues are impacting both domestic and imported vehicles.
Author: Annette Malave, SVP/Insights, RAB
While there have been many shifts in consumer behaviors, many consumer preferences remain unchanged. If there is one thing that the pandemic has proven, it is that personal connections matter.
Contributor: Pierre Bouvard, Chief Insights Officer, CUMULUS MEDIA/Cumulus Radio Station Group/Westwood One
People across the country are ready to go and are already on the road. According to the Dallas Federal Reserve, 69% of U.S. workers commuted to work daily or somedays in September – up from a low of 55% in May.
As the number of people working remotely declines, American’s are resuming their commute to work or to school and radio is joining them on their drive.
Contributor: Laura Ivey, Director of Research, Edison Research
The most telling image from The Infinite Dial 2020 presentation is a screenshot of our presenters, Edison Research SVP Tom Webster and Triton Digital President of Market Development John Rosso, leading the webcast with over 1,500 attendees from their respective homes. No one could have anticipated that our setup would be driven by social distancing precautions. Now seems like a most appropriate time to talk about the most recent findings on the “infinite dial” of podcasting, digital, audio, radio and social media that connect us all.
Author: Annette Malave, SVP/Insights, RAB
Artificial intelligence. Autonomous vehicles. Robotic pets. It is easy to become enamored with technology and the latest gadgets, because they provide us with something that we didn’t know we needed or wanted. However we have also seen some technology or gadgets that some thought would be the next hottest thing, fizzle out.
Despite these tech advances, people today still use and appreciate the value of Radio. At its core, Radio remains relevant and prevalent, regardless of the device or platform used to tune in.
Author: Annette Malave, SVP/Insights, RAB
Although the New Year is only entering its second week, one thing is certain. The ad spending of political candidates is just starting to rev up as they each work to reach their constituency. Political ad spending forecasts continue to rise.
As candidates and PACs strategize and plan their campaign efforts, media options can deliver different types of voters – strictly voters or political activists.
Continue reading “Strictly Voters and Political Activists Are Listening”
Author: Tammy Greenberg, SVP/Business Development, RAB
As we leave one decade to enter another, we couldn’t be prouder of the progress that radio has made to continuously deliver first-class and relevant content to listeners any way they wish to consume it. Among consumers today, audio is hot and radio is hotter. Advertisers from Main Street to Wall Street are tapping into radio’s incredible power and unique attributes. Why? Because radio is emotionally engaging, personal and measurable with the ability to deliver ad messages in a safe and receptive environment.
Continue reading “Radio’s Top 10 to Usher in 2020”
Author: Annette Malave, SVP/Insights, RAB
Radio is an extension of every part of us. It’s our ears that listen. It’s our fingers that touch the dial or app. It’s our eyes when we want to know the traffic. It’s our heart when we hear the songs that we grew up with, and it’s our soul when we hear of any devastation in a local community.
Radio is an incredible force and impacts listeners like no other medium does. A look at some of the figures that pertain to radio helps to both quantify and qualify radio as a powerful medium.
Contributor: Laura Ivey, Director of Research, Edison Research
Today’s environment of almost unlimited audio choices means advertisers and stations must craft targeted messages and personalized outreach to listeners. The more we understand consumers, the better we are able to speak to them, which brings importance to the understanding of ethnic listeners and their digital media habits.
Continue reading “Reaching African American and Hispanic Listeners Across
The Infinite Dial”
Author: Annette Malave, SVP/Insights, RAB
According to the National Automobile Dealers Association (NADA), auto dealers had a trillion dollars in sales in 2018. Sales for 2019 have been difficult due to winter storms, the impact of the government shutdown and lower tax refunds. While vehicle sales may be affected by external influences, dealerships continue to advertise.
As a top spending ad category across multiple media, it’s important to understand the view dealerships have of the media options available to them. Continue reading “Radio Matters to Auto Dealers”
Contributors: Larry Rosin, Co-founder & President, Edison Research; Megan Lazovick, Vice President, Edison Research; Laura Ivey, Director of Research, Edison Research
We last left you with the findings from the latest study commissioned by the Country Radio Broadcasters in recognition of the 50th Country Radio Seminar, Understanding Parents, Teens, and Country Music. To refresh your memory, the study focuses on the nature of relationships between teens and their parents, how they bond over music, and how each one influences the other.
How can radio stations, advertisers, and agencies attract and engage with tomorrow’s “money demo?” Continue reading “Why Teens Matter, Part Two: Targeting Tomorrow’s Money Demo”
Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB
Happy New Year! It’s hard to believe that another year has gone by. Right now all of us are working toward our resolutions for 2019 — both personal and professional — as well as remembering the numerous highlights of 2018.
