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What to Know to Drive Auto Sales

Author: Annette Malave, SVP/Insights, RAB

Purchasing or leasing a vehicle remains one of the events in life that consumers either look forward to or dread. There are so many options and considerations that can be overwhelming, and the current economic landscape and events can make it more challenging for auto-intending consumers to decide and commit.

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Amplifying Brand Buzz: How Radio Redefines Conversations and Influence

Harness Radio’s Unique Ability to Fuel Purchase Intent and More

Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs

In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.

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Radio Accelerates Customer Activity for Auto Services

Author: Annette Malave, SVP/Insights, RAB

In 2022, the typical driver lost 51 hours sitting in traffic. That’s a lot of wear and tear on a vehicle – regardless of the city you live in. With 12.5 as the average vehicle age on the roads today, there are service opportunities for independent service businesses and auto franchises alike.

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Radio and Small Businesses are Perfect Partners

Author: Annette Malave, SVP/Insights, RAB

During the pandemic, while many businesses were impacted, the role that small local business within communities was magnified. Many small businesses had to pivot to survive or struggled to keep their doors open.

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Today’s Lesson: Radio Works for Education

Contributor: David Schapira, senior vice president of strategy and operations, AnalyticOwl,

There have never been more options for students to search for the right school or program for higher education. Conversely, the space has never been more crowded, making the right approach to reaching and converting those students more important than ever to drive enrollment. 

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In Person or Online? Here’s What Auto Buyers Prefer

Author: Annette Malave, SVP/Insights, RAB

If you have spoken with anyone who has purchased or leased any vehicle within the past year, you will probably hear about the highs and lows of the process. While inventory may not be as big a challenge as it has been in years past, there are other difficulties.

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