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Radio Highlights to Kick Off 2024

Author: Annette Malave, SVP/Insights, RAB

Here we are. Welcome to the first week of 2024! This first week is when many will start something new. Whether that “new” is exercise, reading more, taking on a new hobby or something else, it is also a good time to remember some of the things from 2023.

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Radio Can Help Promote Springtime Businesses

Author: Victor Texcucano, Content Coordinator, RAB

Spring is in the air. The weather is warming up, and flowers are blooming. It’s finally that time of the year when we can enjoy the outdoors. Now’s the time when people will begin lawn maintenance, growing fruits and veggies or just relaxing on their porch.

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Home Services Ads on Radio: What’s Working Best

Contributor: Rick Kestenbaum, General Manager, AnalyticOwl

Is a homeowner ever truly done with repairs and projects? Most homeowners will tell you no, and that creates constant opportunity for businesses in the home services category.

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2022 – The Year of Local

Author: Annette Malave, SVP/Insights, RAB

Businesses. Retailers. Restaurants. Community. There has been incredible focus on everything local as consumers looked around and realized the role and impact local has in their lives. After all, it is great to travel, but “there’s no place like home.”

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From Bud to Bloom – Radio Grows Site Traffic for Lawn and Garden Retailers

Author: Annette Malave, SVP/Insights, RAB

According to Punxsutawney Phil, winter should be over in three more weeks. Within those weeks, landscapers and lawn and garden centers will experience an influx of want-to-be and experienced gardeners. It’s the time when most people will find out what kind of “thumb” they have.

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