Author: Annette Malave, SVP/Insights, RAB
The auto industry has had its fair share of challenges and opportunities in the past few years. Events such as parts and labor shortages, strikes and the most recent security hack are just a few. While these events undoubtedly impact their business, they have an even greater effect on the consumer.
Continue reading “Driving Demand: The Impact of Radio Listening on Auto Sales”Author: Annette Malave, SVP/Insights, RAB
Businesses. Retailers. Restaurants. Community. There has been incredible focus on everything local as consumers looked around and realized the role and impact local has in their lives. After all, it is great to travel, but “there’s no place like home.”
Continue reading “2022 – The Year of Local”Contributors: Maxine Gurevich, SVP/Cultural Intelligence and Steve Grant, SVP/Human Intelligence, Horizon Media
While the National Retail Federation reports that the 2021 holiday sales grew 14.1% from 2020 to $887B, inflation’s historic high will mean a different shopping season for 2022. Our data shows that 69% of all people are concerned or very concerned with inflation’s effect on their overall finances. But like much in the contemporary U.S. landscape, inequality and division are affecting the holiday retail season – people are experiencing three entirely different holidays depending on psychological reactions to inflation.
Continue reading “The Three Holidays of America Under Inflation”Podcast: Play in new window | Download
Author: Annette Malave, SVP/Insights, RAB
Throughout 2020, eyes became the focal point of expression and connection. In some instances, adults used makeup to accentuate their eyes impacting eye makeup sales. According to a Kantar analysis, while the total cosmetics category experienced usage declines in 2021, eye makeup was less severely impacted.
Continue reading “The Eyes Have It”Author: Annette Malave, SVP/Insights, RAB
Dad. Father. Pop. Pappa. These are just a few of the names children will use when referring to the paternal figure in their lives. This post looks into the people that are celebrated and recognized on Father’s Day.
Continue reading “Radio Delivers Father’s Day Gift Ideas”Author: Annette Malave, SVP/Insights, RAB
It’s hard to believe that the holiday season is right around the corner. This, of course, means that people will be cooking, eating and drinking various beverages. Those drinks can vary from juice to wine.
The beverage industry was not immune to the upheavals created by the pandemic. As stay-at-home orders were issued, consumers found themselves determined to be healthier and not only change what they ate, but also what they drank. And as people longed for human interaction, virtual cocktail hours also created opportunities for adults to share and try new alcoholic and nonalcoholic beverages.
Continue reading “Drink Up! Radio can pour it on for beverage advertisers.”
Author: Annette Malave, SVP/Insights, RAB
In just a few weeks, people across the country will be celebrating Father’s Day. For some, it may continue to be virtual, and for others, it may be a long awaited in-person celebration. According to the National Retail Federation (NRF), 75% of adults plan on celebrating Father’s Day in 2021.
