Author: Annette Malave, SVP/Insights, RAB
Today, consumers have a multitude of audio options to choose from — broadcast, satellite, pure-plays and podcasts — across a multitude of devices. In other words, audio has never been hotter.
Category: News
Radio Leads the Charge in the
Radio on Main Street Podcast Featuring RAB’s SVP of Digital Services,
Dave Casper
One of the hottest topics in audio today is podcasting. There are now more than 700,000 active podcasters and recent research shows that 51% of the U.S. population have listened to a podcast, with 22% of the population listening on a weekly basis.
In this edition, Erica Farber, President and CEO of the RAB speaks with RAB’s SVP of Digital Services, Dave Casper. Representing the RAB, Dave recently attended Podcast Movement held in Orlando, Florida. This conference, that began in 2014, now welcomes over 3,000 people in attendance and focuses its content entirely on podcasting.
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Relax and Unwind with Radio
Author: Annette Malave, SVP/Insights, RAB
This year, Labor Day celebrates its 125th anniversary. Often viewed as the holiday that marks the end of summer, Labor Day was created to celebrate and honor the American worker.
Continue reading “Relax and Unwind with Radio”
Political Media Buying 2020: Still Way Too Early Prediction
Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media
In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.
Continue reading “Political Media Buying 2020: Still Way Too Early Prediction”
Local Radio is More Important Than Ever
Author: Annette Malave, SVP/Insights, RAB
In mid-July, a local newspaper that has been in existence for 233 years announced that it would be cutting its print version to only three days a week. In an interview, the director of one of the local universities responded: “It’s devastating to communities. Not only do they lose their news, it erodes everything else in terms of civic participation.”
Radio on Main Street Podcast Featuring Brian Wieser, Global President, Business Intelligence, GroupM
The advertising industry, like the radio industry, is focused on continuing to gather and analyze actionable marketplace intelligence to provide their clients with insights and intelligence on markets, audiences, partners and platforms to name a few.
In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Wieser, Global President, Business Intelligence, GroupM. Highly regarded in the marketing, media, advertising and technology fields as a research analyst, Brian joined GroupM earlier this year to provide insights that will help their clients continue to grow.
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Radio’s Workplace Listening is BIGGER Than Ever
Contributor: Leigh Jacobs, EVP Research Analysis, NuVoodoo Media Services
Consumers today are connected 24/7. They have the ability to tap into news, entertainment and information whenever, wherever and in whatever format they want. Thanks to technology, the connection with radio continues – into the workplace.
Continue reading “Radio’s Workplace Listening is BIGGER Than Ever”
Radio on Main Street Podcast Featuring Alli Romano, Audio Columnist and Contributor for Media Village
How radio is perceived by advertisers, marketers and the public at large can sometimes be determined by how consumer and trade journalists represent the medium.
In this edition, Erica Farber, President and CEO of the RAB, speaks with audio columnist and contributor for Media Village, Alli Romano. She strongly believes radio and audio today remain fresh and exciting while still honoring tradition. As advertisers have shifted budgets to digital, she also believes radio will grow through continually developing its digital assets.
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Radio on Main Street Podcast Featuring Dave Paulus, Director of Client Services at O’Brien et al Advertising in Virginia Beach, VA
As companies continue to be bought and sold and management changes occur, many of us will experience, through no fault of our own, the loss of a position.
In this edition, Erica Farber, President and CEO of the RAB speaks with former broadcaster and current advertising agency executive Dave Paulus, who recently took what he refers to as a “gap year.” After spending years on the radio side, Dave joined one of the largest agencies in the Virginia Beach area, O’Brien et al Advertising, as Director of Client Services. He shares his journey of reinvention and offers some sound advice on what it’s like now being on the other side of the desk.
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Your Sports Bets and Radio
Contributor: Brad C. Deutsch, Principal, Garvey Schubert Barer, P.C.
It’s Been Just Over a Year Since the Supreme Court Opened the Floodgates – So, Can Radio Finally Start Taking Ads?
In May 2018, the Supreme Court sided with the State of New Jersey in Murphy v. NCAA, and struck down the Professional and Amateur Sports Protection Act (“PASPA”), which was a federal statute that prohibited states themselves from legalizing sports betting.[1]
While the Supreme Court’s decision did not automatically make sports betting legal, the decision did open the door for each state to decide whether sports betting should be legal within its borders.
“School’s Out For Summer”
Author: Annette Malave, SVP/Insights, RAB
“School’s out forever!” Who doesn’t love that song by Alice Cooper. No matter the generation, it’s a lyric everyone knows. We know it’s July but guess what? School isn’t really out forever. August is National Back-to-School month.
Radio Gets You (a) Home
Author: Annette Malave, SVP/Insights, RAB
There are many important events in life – graduating, accepting a job, getting engaged or married and, of course, buying a home. Important? Maybe. Stressful? Absolutely!
If you haven’t had the experience, I’m certain that you know someone that has purchased, is in the process of doing so, or is currently searching for a home to buy. And no matter how you look at it, it is one of the biggest commitments you can make. With a commitment like this, you need someone you can trust by your side. Nope, not a significant other, mother, father or friend. You need a real estate agent and radio is there to help!
The Connection Between Radio
and Independence Day
Author: Annette Malave, SVP/Insights, RAB
This Thursday, July 4th, Americans across the country will celebrate Independence Day. On this day, well over 80% of adults across age groups will celebrate in some way, according to the National Retail Federation.
Continue reading “The Connection Between Radio
and Independence Day”
Here’s What RADIO Stands For
Author: Annette Malave, SVP/Insights, RAB
Anything is possible on radio. You can hear a singing garbage bag, a hamburger rap song or something that sounds like a bull elk. What you hear on the radio can also make you laugh, gasp or cry.
Yes, anything is possible on radio and that’s what attendees heard on June 6 at the 2019 Radio Mercury Awards, held at SONY HALL in New York. Continue reading “Here’s What RADIO Stands For”
Political Media Buying 2020: “Where Does Radio Fit?”
Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media
Just to recap, based on previous elections, PQ Media projects that political media buying could exceed $8 billion in 2020, possibly as high as $8.5 billion. Monies have already been spent in 2019 that exceed 2015 figures, particularly on marketing services like public relations, direct marketing, telemarketing, promotional products, experiential marketing and market research.
Continue reading “Political Media Buying 2020: “Where Does Radio Fit?””
Radio on Main Street Podcast Featuring John Beck, Managing Partner, Stone Canyon Media Flagstaff LLC and Senior Vice President, Emmis Radio – St Louis
As a broadcaster, have you ever had a desire to own your own radio station? After spending 35 years with Emmis in St. Louis, John Beck has done just that. A career broadcaster he teamed up with some others to fulfill a life long dream.
In this edition, Erica Farber, President and CEO of the RAB speaks with John Beck, Managing Partner, Stone Canyon Media Flagstaff LLC and Senior Vice President, Emmis Radio – St Louis. A strong believer in radio and the people in it, John is looking for opportunities to help build up and to point out that radio can also help build communities.
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Political Media Buying 2020: Way Too Early Prediction in June 2019
Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media
When the Radio Advertising Bureau reached out to PQ Media a few months ago to continue our tradition of prognosticating political media buying, this time for 2020, I felt like the football and basketball reporters at ESPN and Sports Illustrated who release a Top 25 poll for the following season the day after the FBS Championship and Final Four. It’s too early to predict with so many unknowns, particularly given the political discourse of the past days, weeks and months. But I’ll give it my best shot, based on previous election trends.
Continue reading “Political Media Buying 2020: Way Too Early Prediction in June 2019”
The Incredible Influence, Impact and Loss of WPLJ
Author: Annette Malave, SVP/Insights, RAB
As a Brooklyn girl, I grew up listening to WPLJ-FM and the voices of Jim Kerr, Shelli Sonstein, Pat St. John and so many more. They were the voices that woke me up in the morning, kept me company at the beach and served as my companion when I was old enough to drive. WPLJ was a very big part of my life as were the personalities and the music I heard on the station.
Radio has an incredible influence and impact – not just in advertising effectiveness but in people’s lives.
Continue reading “The Incredible Influence, Impact and Loss of WPLJ”
Radio Matters Rewind
Author: Annette Malave, SVP/Insights, RAB
Today is Memorial Day. It is a time when we remember and honor those who have died protecting and serving our country. It is also the unofficial kickoff of the summer season – with parades, picnics, barbecues and family gatherings.
Radio on Main Street Podcast Featuring Allen Shaw, Pres. & CEO of Centennial Broadcasting and Vice Chairman of the Board, Beasley Media Group
In many markets across the country there are iconic radio stations – radio stations with legacies that, when you hear the call letters, it automatically brings to mind a special feeling or emotional attachment. WPLJ in New York City is one of those stations. It was an early pioneer, successfully programming an album-oriented music format on the FM band, unheard of at the time. With the recent announcement of its sale after 48 years, WPLJ as we know it will be signing off.
In this edition, Erica Farber, President and CEO of the RAB speaks with Allen Shaw, President & CEO of Centennial Broadcasting and Vice Chairman of the Board, Beasley Media Group. With an idea and sheer determination, Allen was able to convince ABC, the original owner of the station, to allow him to turn his vision into a reality.
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