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Category: News

Political Media Buying 2020: Way Too Early Prediction in June 2019

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

When the Radio Advertising Bureau reached out to PQ Media a few months ago to continue our tradition of prognosticating political media buying, this time for 2020, I felt like the football and basketball reporters at ESPN and Sports Illustrated who release a Top 25 poll for the following season the day after the FBS Championship and Final Four. It’s too early to predict with so many unknowns, particularly given the political discourse of the past days, weeks and months. But I’ll give it my best shot, based on previous election trends.

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The Incredible Influence, Impact and Loss of WPLJ

Author: Annette Malave, SVP/Insights, RAB

As a Brooklyn girl, I grew up listening to WPLJ-FM and the voices of Jim Kerr, Shelli Sonstein, Pat St. John and so many more.  They were the voices that woke me up in the morning, kept me company at the beach and served as my companion when I was old enough to drive. WPLJ was a very big part of my life as were the personalities and the music I heard on the station.

Radio has an incredible influence and impact – not just in advertising effectiveness but in people’s lives.

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Radio Matters Rewind

Author: Annette Malave, SVP/Insights, RAB

Today is Memorial Day. It is a time when we remember and honor those who have died protecting and serving our country. It is also the unofficial kickoff of the summer season – with parades, picnics, barbecues and family gatherings.

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Radio on Main Street Podcast Featuring Allen Shaw, Pres. & CEO of Centennial Broadcasting and Vice Chairman of the Board, Beasley Media Group

In many markets across the country there are iconic radio stations – radio stations with legacies that, when you hear the call letters, it automatically brings to mind a special feeling or emotional attachment. WPLJ in New York City is one of those stations.  It was an early pioneer, successfully programming an album-oriented music format on the FM band, unheard of at the time. With the recent announcement of its sale after 48 years,  WPLJ as we know it will be signing off.

In this edition, Erica Farber, President and CEO of the RAB speaks with Allen Shaw, President & CEO of Centennial Broadcasting and Vice Chairman of the Board, Beasley Media Group. With an idea and sheer determination,  Allen was able to convince ABC, the original owner of the station, to allow him to turn his vision into a reality.

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Radio Helps Small Businesses Grow

Author: Annette Malave, SVP/Insights, RAB

Last week was National Small Business Week. According to the U.S. Census, there are nearly 30 million small businesses. Small businesses play a crucial role in their local communities. They have a positive impact on the job market, help defray costs/taxes and provide consumers with product/service alternatives. They also help shape and influence the community – just like radio.

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Radio on Main Street Podcast Featuring Steve Goldstein, Senior Director, Digital Sales Strategy for Hubbard Broadcasting

One of the most discussed issues, no matter the market size, is how radio can better compete in the digital space. Making that transition from traditional radio seller to digital may not be as hard as it sounds, but rather should be thought of as an evolution.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Steve Goldstein, Senior Director, Digital Sales Strategy for Hubbard Broadcasting. With a strong background in radio sales, Steve has not only continued to move up into management at the country’s number one billing station, WTOP in Washington DC, he has successfully embraced digital and become one of radio’s most successful leaders. As he shares, local businesses need help and want to work with partners they can trust.  Radio can deliver any audience, anywhere and as long as we hone in on solutions, we will have great results.

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