Marketron

Radio reaches grocery shoppers as they deal with a volatile economy

Author: Victor Texcucano, Content Coordinator, RAB

Inflation is apparently cooling. Well, at least that’s what some of us keep hearing. Grocery shopping, however, still feels like it is draining our bank accounts. Things are improving, however, but food retailers should promote savings to reach cost-consumers in their area.

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Why Radio Should Be on Every Grocery Advertiser’s List

Author: Victor Texcucano, Content Coordinator, RAB

Grocery stores are essential to our everyday lives. Whether it’s vegetables, milk, dish soap or even cat food, grocery stores are a place where we all spend a large portion of our paychecks on items that are crucial to daily living.

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Health and Wellness – An Important Theme for Black History Month

Author: Annette Malave, SVP-Insights, RAB

With only a high school education, Vivien Thomas worked as an assistant to a surgeon. Born in 1910 and without any formal medical training, he developed a procedure used to treat blue baby syndrome. He was a teacher of operative techniques and was a pioneer in cardiac surgery. He received an honorary doctorate from Johns Hopkins University in 1976.

Dr. Thomas’ contributions to the medical field are just one of thousands of reasons we celebrate the achievements of Blacks every year during Black History Month.

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Radio – A Booster for Wellness

Author: Annette Malave, SVP/Insights, RAB

While many behaviors shifted during the pandemic, Americans became more aware of their overall health and wellness. As consumers focused on exercise and rediscovered the outdoors, many reviewed their intake of vitamins, supplements and nutrients as a way to improve and or boost their immunities.

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