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Category: Personalities

Celebrate with Radio

July 4th.  On this day 271 years ago, the Declaration of Independence was signed. In commemorating the occasion, we celebrate our collective patriotism and most importantly, remember all those who have and continue to protect and serve our country.

During this holiday like so many others, radio stations across the country will celebrate, honor and recognize those who have served and continue to serve – both overseas and in our communities.   Radio as a live and local medium has the ability to bring listeners of like minds, passions, interests and lifestyles together.  Radio celebrates with its listeners every day.

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The Personality Connection

In case you missed it, read this commentary on youth and radio personalities.  Despite what some may think about youth and their communication via texts, half sentences, pictures and emoji’s, the human voice is still important.  And not just any voice, but the voice of a broadcast radio personality.

If you overheard a conversation and someone was referencing Mike and Patti, Letty B., Tad and Melissa or Ana Alicia, you might think that they were mentioning the names of friends.  Well, you are close. The names listed here are of those that seem like a friend to people on a daily basis – at least to listeners.  These are just some of the names of broadcast radio on-air personalities.

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Radio + Smartphone = Constant
Companion

According to Statista, there will be well over 220 million smartphone users by the end of 2017.  These users will engage with radio in various ways – texting, downloading or just listening in.

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Companion”

Women – The Importance
of Communication

Everyone you know has a woman who has been influential in their life.  As people, we understand the important role that our mothers, aunts, sisters, and friends have played.  As women break through glass ceilings and help pave the way for others, the advertising industry has already recognized the important role that women play.  Radio, however, has always communicated to women and with women – from local radio personalities to nationally syndicated program hosts.

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of Communication”

Radio – Part of the Local Community

Multi Ethnic People Holding The Word Community

Radio, the top reach medium, provides news, traffic, music to the over 247 million listeners every week.  Radio delivers content that listeners want wherever and whenever they want it, but radio is also more than that.  Radio is part of the community.

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Scale. Storyteller. Relationships.

"Digital portable clock radio with red illuminated lcd display. Radio has a wooden body, metallic buttons and antenna. Isolated on white background."

These are the words that have been used to describe radio by some of the most widely recognized national brands and large advertising agencies.  During the 40th Annual Fall Broadcast Management Conference and the 16th Annual Power of Urban Radio Forum, speakers and panelists discussed radio’s strengths, future as well as what radio can do to help advertisers address their challenges.

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Radio Connects and Colors

technology and lifestyle concept: Hipster with beard and checked shirt holding a smartphone with radio app on the screen

Over 247 million people tune in to radio every week.  Their reason for tune-in varies; it may be to find out about the weather or to get traffic and transit updates.  Whatever the reason, they all have one thing in common – they listen because of the connection they have with the radio station and the personalities on that station.  During Advertising Week, radio’s ability to “provide a personal connection with listeners that no one else does” and “color a blank canvas” for sports fans was discussed during two separate sessions: “Let Us Entertain You” and “Huddle Up – Radio Sets the Score,” each moderated by RAB president and CEO Erica Farber.

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Personality Makes a Difference

radio station microphone close up

Radio station personalities are arguably the single most important differentiator for radio.

These talented individuals introduce people to favorite and new music. They share current, local and national news, play-by-play sports reporting and coverage, and updates about weather and traffic in the cities they live in. They convey the information that their listeners seek (even if they don’t know they are seeking it) in a very personal and relevant way.

These are the people that make you laugh, make you cry and have the ability to provoke 6-8 emotions in less than 3 minutes. They know their audiences. They REALLY know their audiences and they know how to have a dialogue with them. Many of these individuals share their own lives and the listener is instantaneously connected — feeling like they are part of the conversation.

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