In this episode of the Radio on Main Street Podcast, Erica Farber, President and CEO of the RAB sits down with some of America’s top radio industry leaders.
Many of us will make personal resolutions to improve ourselves in the coming year. We wanted to find out how radio executives resolve to see their own companies improve in the coming year and what resolutions they would like to see come to pass for the entire radio industry.
Podcast: Play in new window | Download
In this edition, Erica Farber, President and CEO of the RAB speaks with Caroline Kraddick, CEO and Chief Happiness Officer of Kidd’s Kids. Caroline is the daughter of the well-known radio personality Kidd Kraddick who died suddenly in July of 2013.
In addition to hosting a number one-morning show based in Dallas, Kidd was also the founder of Kidd’s Kids whose mission is to provide hope and happiness by creating beautiful memorials for families of children with life altering conditions. In this podcast they discuss how Caroline is keeping her Dad’s vision alive and thriving and how you can help support the mission.
Podcast: Play in new window | Download
In this edition of the Radio on Main Street, Erica Farber, President & CEO of the RAB, speaks with the Chairperson of the Broadcasters Foundation of America – Dan Mason.
As a former CBS Radio President & CEO Dan is one busy guy. In addition to his work with the Broadcasters Foundation he is a senior advisor for Broadcast Relations for iHeartmedia. He is also a play-by-play basketball announcer at Coppin State University and is a co-host and analyst for the Horse Racing Radio Network. As the year is coming to a close Dan shares his thoughts on the importance of supporting the Broadcasters Foundation plus he shares his advice for all broadcasters for the coming year.
Podcast: Play in new window | Download
In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Matt Bailey, President of Integr8 Research. Matt’s company works with broadcasters to help them determine what music is most popular with their listeners and how to keep them tuning in.
With new devices and listening options available to consume audio, they discuss a recent project addressing AI devices and AM/FM listening.
Podcast: Play in new window | Download
In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Sean Bryan. Sean will be leading the 2018 Mercury Award jury as chief judge for one of radio’s most important events of the year.
In this podcast they discuss the importance of the Mercury Awards, what excites him about the awards and what excites him about radio.
Podcast: Play in new window | Download
In this edition, Erica Farber, President and CEO of the RAB speaks with Louis Jones, EVP, Media & Data Practice at the 4A’s. The 4A’s was founded as a national trade association representing advertising agencies. Today they provide counsel to members on everything from new business development to succession planning to media transparency.
In this podcast they discuss the 4A’s mission, the state of the agency business and one of the most important ingredients for success – relationships.
Podcast: Play in new window | Download
In this edition of Radio on Main Street, Erica Farber, President & CEO of the RAB speaks with Michael O’Shea, President of the Amaturo Sonoma Media Group located in Santa Rosa, California. About a month ago, this area of Northern California was hit by devastating fires that took multiple lives and left thousands and thousands without homes.
In this podcast they discuss what this experience was like for a local broadcaster and the importance of how radio truly matters in meaningful and impactful ways for local communities.
Podcast: Play in new window | Download
In this edition, Erica Farber, President and CEO of the RAB speaks with Arica McKinnon, Director of Client Solutions, Local Media Analytics at Nielsen. Research is important on many levels. It allows a station the opportunity to learn more about its listeners and it can help to tell a station’s story to an advertiser. Having access to strong local data especially in small or medium markets is not always feasible.
In this podcast they discuss how, Nielsen, through their media analytics division is now providing affordable analytics for local stations and the four key benefits they provide.
Podcast: Play in new window | Download
In this edition, Erica Farber, President and CEO of the RAB speaks with Andrew Curran, President & COO of DMR Interactive. The company focuses on developing performance driven marketing campaigns for broadcasters and in doing so they look at what drives radio consumption.
In this podcast they discuss a key driver of radio’s audience which is employment and that opens up a lot of possibilities for both the content side and the revenue side.
Podcast: Play in new window | Download
If finding and keeping qualified sales talent is a challenge for you, you’re not alone. Author, and talent consultant, Dr. Tony Alessandra says if the people you hire have the right aptitude and the attitude, you can make it work.
Jeff Schmidt, who leads our professional development at the RAB had a chance to talk with Dr. Alessandra to understand how to uncover the right attitude and aptitude. There are simple and effective ways to find what you’re looking for.
Podcast: Play in new window | Download
Part of the mission at the RAB is help attract new talent to the medium of radio but one of the areas that is the most challenging is attracting people interested in the engineering side of the business.
In this episode of Radio on Main Street, Erica Farber, the President and CEO of the RAB sits down with Sharon Tinsley, the President of the Alabama Broadcasting Association. As part of the ABA, they have an engineering Academy that provides technical classes from basic radio and television engineering to advanced radio broadcasting engineering. These programs are specifically designed for those interested in having an understanding of the technical side of the business as well as in-depth training to include such topics as equipment layout, installation, maintenance and much more. And these classes are available to anyone in any part of the country.
Podcast: Play in new window | Download
In this episode of Radio on Main Street, Annette Malave, who leads RAB’s Insights team, speaks with Brad Deutsch and Erwin Krasnow owners with law firm Garvey Schubert and Barer. Brad and Erwin are also the two attorneys that recently updated the Political Advertising Handbook and created the Political FAQ housed on RAB.com and available to RAB members.
With political advertising now a standard and consistent ad category, it is more important than ever for salespeople in radio to be completely aware of and familiar with political advertising rules. During this podcast, Annette discusses with Brad and Erwin some of the nuances of those political ad rules and share what radio stations and sellers need to know.
Podcast: Play in new window | Download
One of the most frequently asked questions by RAB members, advertisers and agencies is, “Does radio drive search”? The answer is yes.
In this episode, Annette Malave, SVP of Insights at the RAB, goes into the details of the RAB’s latest study – Radio Drives Search.
Discussing methodology and findings, Annette reviews some of the highlights of the study with Alice Sylvester and Jim Spaeth, partners at Sequent Partners as well as Philippe Generali, president and CEO, at Media Monitors. The study was conducted on behalf of the RAB by Media Monitors, Sequent Partners and In4mation Insights.
Podcast: Play in new window | Download
In this episode, we go back to the Westwood One Podcast stage at the Radio Show in Austin where RAB SVP of Digital Services, David Casper talks with Ryan Higbie, Vice President of Sales and Solution Services from Xapp Media.
David and Ryan talk about smart speakers and emerging interactive voice technology, the differences between platforms like Amazon’s Alexa and Google Home and what broadcasters need to know right now about making sure their audio brands are well positioned to take advantage of this new technology.
Podcast: Play in new window | Download
In this episode of the Radio on Main Street podcast Erica Farber, President and CEO of the Radio Advertising Bureau, sat down at the recent Radio Show with Kirk Minihane from WEEI in Boston to talk about podcasting.
There’s a lot of buzz about podcasting these days and Kirk tells us more about what he loves about it. He also defines what he sees as the difference in being a podcaster and a broadcaster.
Podcast: Play in new window | Download
In this edition of the Radio on Main Street Podcast Jeff Schmidt, Vice President of Professional Development at the RAB, talks to some of the industry’s top consultants as they wrap up our Sales Consultant Series seminar at the Radio Show.
When it comes to change in our business, the cliches are numerous. We all know change is a process, not an event. But the only thing we know for sure is that change is constant. In sales, specifically media sales, the landscape changes hourly, it seems.
In this future-focused discussion, the panel looks at how we contact and engage clients and what we need to study, research, and know in advance of client meetings. The RAB’s 7 Steps to Selling Success haven’t changed, they’ve become more sophisticated and even more demanding. Unfortunately, what hasn’t changed is the amount of time in a day.
Podcast: Play in new window | Download
In this edition, Erica Farber, President and CEO of the RAB speaks with Tim Clarke, Senior Director of Digital Audience for the Cox Media Group. Tim oversees digital products, content and audience strategies for all of the Cox Media Group Radio properties.
In this podcast which was recorded at the recent Podcast Movement conference held in Anaheim, California they discuss how podcasting is a new and an exciting opportunity for radio.
Podcast: Play in new window | Download
This past week the RAB in partnership with BMI and the MIW (Mentoring and Inspiring Women in Radio) completed the 10th annual Rising Through the Ranks Women in Radio Management and Leadership Program.
In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with one of this year’s graduates Jeni Grouws, Station Manager and Morning Show Host for KDEC in Decorah, Iowa. Jeni is also the recipient of the 2017 MIW & Marketron Rising Star Award.
Podcast: Play in new window | Download
In this week’s Radio on Main Street podcast, RAB’s Dave Casper talks with Texas Association of Broadcasters President, Oscar Rodriguez.
The TAB just concluded their annual convention in Austin. Dave talks with Oscar about themes emerging from this year’s convention, the role of state associations in broadcasting and what he sees as some of the key challenges and opportunities facing broadcaster today.
Podcast: Play in new window | Download
The world of on-demand audio, such as podcasting, is growing rapidly so Erica Farber, President and CEO of the RAB sat down with one of its biggest champions, Steven Goldstein, founder of Amplifi Media.
Steve is recognized as a thought leader in audio programming, marketing and management and has a track record of success in virtually every major radio format for some of the country’s top broadcasting companies.
Podcast: Play in new window | Download
