Category: Podcast

Recruiting and retaining employees is one of the biggest challenge businesses in general face.  And when it comes to broadcast, no one understands this issue better than Laurie Kahn.   This past week Laurie, who describes her title as Chief Multitasker of Media Staffing Network just celebrated the company’s 25^th anniversary.  RAB President & CEO Erica Farber talks with Laurie about the art of hiring the right person for the right job and her thoughts on what radio can do to insure a great future for the next generation of broadcasters.

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In this episode of the Radio on Main Street Podcast, as multitasking becomes the norm for all age groups, the average American spends more than 15 hours a day consuming media from dozens and dozens of sources.  RAB President & CEO Erica Farber talks with Dave Van Dyke, President of Bridge Ratings Media Research who for the second year in a row released his finding with a new Bridge Ratings consumer study focused on digital platform preferences and consumer prioritization of digital media content.

Dave’s study confirms changes in behavior to help guide digital media content producers and also provides a strategy for radio to further engage with their audiences.

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In this episode 0f Radio on Main Street, Erica Farber, RAB President and CEO, sits down for a conversation with consultant John Ellis at the recent CES in Las Vegas.

John actively consults clients whose businesses intersect in automotive, software, consumers and mobility.

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In this episode of Radio on Main Street, Jeff Schmidt, SVP of Professional Development at the RAB, talks with Steve Koenig, Senior Director of Research for the Consumer Technology Association, following his “Tech Trends to Watch” presentation.

Jeff also speaks to Shawn DuBravac of Astra Insights about “smart speakers” and what the future holds for that technology.

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In this episode of the Radio on Main Street Podcast, Erica Farber, President and CEO of the RAB sits down with some of America’s top radio industry leaders.

Many of us will make personal resolutions to improve ourselves in the coming year. We wanted to find out how radio executives resolve to see their own companies improve in the coming year and what resolutions they would like to see come to pass for the entire radio industry.

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In this edition, Erica Farber, President and CEO of the RAB speaks with Caroline Kraddick, CEO and Chief Happiness Officer of Kidd’s Kids.  Caroline is the daughter of the well-known radio personality Kidd Kraddick who died suddenly in July of 2013.

In addition to hosting a number one-morning show based in Dallas, Kidd was also the founder of Kidd’s Kids whose mission is to provide hope and happiness by creating beautiful memorials for families of children with life altering conditions.  In this podcast they discuss how Caroline is keeping her Dad’s vision alive and thriving and how you can help support the mission.

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In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Matt Bailey, President of Integr8 Research. Matt’s company works with broadcasters to help them determine what music is most popular with their listeners and how to keep them tuning in.

With new devices and listening options available to consume audio, they discuss a recent project addressing AI devices and AM/FM listening.

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In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Sean Bryan. Sean will be leading the 2018 Mercury Award jury as chief judge for one of radio’s most important events of the year.

In this podcast they discuss the importance of the Mercury Awards, what excites him about the awards and what excites him about radio.

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In this edition, Erica Farber, President and CEO of the RAB speaks with Louis Jones, EVP, Media & Data Practice at the 4A’s.  The 4A’s was founded as a national trade association representing advertising agencies.  Today they provide counsel to members on everything from new business development to succession planning to media transparency.

In this podcast they discuss the 4A’s mission, the state of the agency business and one of the most important ingredients for success – relationships.

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If finding and keeping qualified sales talent is a challenge for you, you’re not alone.  Author, and talent consultant, Dr. Tony Alessandra says if the people you hire have the right aptitude and the attitude, you can make it work.

Jeff Schmidt, who leads our professional development at the RAB had a chance to talk with Dr. Alessandra to understand how to uncover the right attitude and aptitude.  There are simple and effective ways to find what you’re looking for.

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Part of the mission at the RAB is help attract new talent to the medium of radio but one of the areas that is the most challenging is attracting people interested in the engineering side of the business.

In this episode of Radio on Main Street, Erica Farber, the President and CEO of the RAB sits down with Sharon Tinsley, the President of the Alabama Broadcasting Association. As part of the ABA, they have an engineering Academy that provides technical classes from basic radio and television engineering to advanced radio broadcasting engineering. These programs are specifically designed for those interested in having an understanding of the technical side of the business as well as in-depth training to include such topics as equipment layout, installation, maintenance and much more. And these classes are available to anyone in any part of the country.

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One of the most frequently asked questions by RAB members, advertisers and agencies is, “Does radio drive search”? The answer is yes.
In this episode, Annette Malave, SVP of Insights at the RAB, goes into the details of the RAB’s latest study – Radio Drives Search.

Discussing methodology and findings, Annette reviews some of the highlights of the study with Alice Sylvester and Jim Spaeth, partners at Sequent Partners as well as Philippe Generali, president and CEO, at Media Monitors. The study was conducted on behalf of the RAB by Media Monitors, Sequent Partners and In4mation Insights.

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In this episode of the Radio on Main Street podcast Erica Farber, President and CEO of the Radio Advertising Bureau, sat down at the recent Radio Show with Kirk Minihane from WEEI in Boston to talk about podcasting.

There’s a lot of buzz about podcasting these days and Kirk tells us more about what he loves about it. He also defines what he sees as the difference in being a podcaster and a broadcaster.

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In this edition of the Radio on Main Street Podcast Jeff Schmidt, Vice President of Professional Development at the RAB, talks to some of the industry’s top consultants as they wrap up our Sales Consultant Series seminar at the Radio Show.

When it comes to change in our business, the cliches are numerous. We all know change is a process, not an event. But the only thing we know for sure is that change is constant. In sales, specifically media sales, the landscape changes hourly, it seems.

In this future-focused discussion, the panel looks at how we contact and engage clients and what we need to study, research, and know in advance of client meetings. The RAB’s 7 Steps to Selling Success haven’t changed, they’ve become more sophisticated and even more demanding. Unfortunately, what hasn’t changed is the amount of time in a day.

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