In this edition, Erica Farber, President and CEO of the RAB speaks with Andrew Curran, President & COO of DMR Interactive. The company focuses on developing performance driven marketing campaigns for broadcasters and in doing so they look at what drives radio consumption.
In this podcast they discuss a key driver of radio’s audience which is employment and that opens up a lot of possibilities for both the content side and the revenue side.
Podcast: Play in new window | Download
If finding and keeping qualified sales talent is a challenge for you, you’re not alone. Author, and talent consultant, Dr. Tony Alessandra says if the people you hire have the right aptitude and the attitude, you can make it work.
Jeff Schmidt, who leads our professional development at the RAB had a chance to talk with Dr. Alessandra to understand how to uncover the right attitude and aptitude. There are simple and effective ways to find what you’re looking for.
Podcast: Play in new window | Download
Part of the mission at the RAB is help attract new talent to the medium of radio but one of the areas that is the most challenging is attracting people interested in the engineering side of the business.
In this episode of Radio on Main Street, Erica Farber, the President and CEO of the RAB sits down with Sharon Tinsley, the President of the Alabama Broadcasting Association. As part of the ABA, they have an engineering Academy that provides technical classes from basic radio and television engineering to advanced radio broadcasting engineering. These programs are specifically designed for those interested in having an understanding of the technical side of the business as well as in-depth training to include such topics as equipment layout, installation, maintenance and much more. And these classes are available to anyone in any part of the country.
Podcast: Play in new window | Download
In this episode of Radio on Main Street, Annette Malave, who leads RAB’s Insights team, speaks with Brad Deutsch and Erwin Krasnow owners with law firm Garvey Schubert and Barer. Brad and Erwin are also the two attorneys that recently updated the Political Advertising Handbook and created the Political FAQ housed on RAB.com and available to RAB members.
With political advertising now a standard and consistent ad category, it is more important than ever for salespeople in radio to be completely aware of and familiar with political advertising rules. During this podcast, Annette discusses with Brad and Erwin some of the nuances of those political ad rules and share what radio stations and sellers need to know.
Podcast: Play in new window | Download
One of the most frequently asked questions by RAB members, advertisers and agencies is, “Does radio drive search”? The answer is yes.
In this episode, Annette Malave, SVP of Insights at the RAB, goes into the details of the RAB’s latest study – Radio Drives Search.
Discussing methodology and findings, Annette reviews some of the highlights of the study with Alice Sylvester and Jim Spaeth, partners at Sequent Partners as well as Philippe Generali, president and CEO, at Media Monitors. The study was conducted on behalf of the RAB by Media Monitors, Sequent Partners and In4mation Insights.
Podcast: Play in new window | Download
In this episode, we go back to the Westwood One Podcast stage at the Radio Show in Austin where RAB SVP of Digital Services, David Casper talks with Ryan Higbie, Vice President of Sales and Solution Services from Xapp Media.
David and Ryan talk about smart speakers and emerging interactive voice technology, the differences between platforms like Amazon’s Alexa and Google Home and what broadcasters need to know right now about making sure their audio brands are well positioned to take advantage of this new technology.
Podcast: Play in new window | Download
In this episode of the Radio on Main Street podcast Erica Farber, President and CEO of the Radio Advertising Bureau, sat down at the recent Radio Show with Kirk Minihane from WEEI in Boston to talk about podcasting.
There’s a lot of buzz about podcasting these days and Kirk tells us more about what he loves about it. He also defines what he sees as the difference in being a podcaster and a broadcaster.
Podcast: Play in new window | Download
In this edition of the Radio on Main Street Podcast Jeff Schmidt, Vice President of Professional Development at the RAB, talks to some of the industry’s top consultants as they wrap up our Sales Consultant Series seminar at the Radio Show.
When it comes to change in our business, the cliches are numerous. We all know change is a process, not an event. But the only thing we know for sure is that change is constant. In sales, specifically media sales, the landscape changes hourly, it seems.
In this future-focused discussion, the panel looks at how we contact and engage clients and what we need to study, research, and know in advance of client meetings. The RAB’s 7 Steps to Selling Success haven’t changed, they’ve become more sophisticated and even more demanding. Unfortunately, what hasn’t changed is the amount of time in a day.
Podcast: Play in new window | Download
In this edition, Erica Farber, President and CEO of the RAB speaks with Tim Clarke, Senior Director of Digital Audience for the Cox Media Group. Tim oversees digital products, content and audience strategies for all of the Cox Media Group Radio properties.
In this podcast which was recorded at the recent Podcast Movement conference held in Anaheim, California they discuss how podcasting is a new and an exciting opportunity for radio.
Podcast: Play in new window | Download
This past week the RAB in partnership with BMI and the MIW (Mentoring and Inspiring Women in Radio) completed the 10th annual Rising Through the Ranks Women in Radio Management and Leadership Program.
In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with one of this year’s graduates Jeni Grouws, Station Manager and Morning Show Host for KDEC in Decorah, Iowa. Jeni is also the recipient of the 2017 MIW & Marketron Rising Star Award.
Podcast: Play in new window | Download
In this week’s Radio on Main Street podcast, RAB’s Dave Casper talks with Texas Association of Broadcasters President, Oscar Rodriguez.
The TAB just concluded their annual convention in Austin. Dave talks with Oscar about themes emerging from this year’s convention, the role of state associations in broadcasting and what he sees as some of the key challenges and opportunities facing broadcaster today.
Podcast: Play in new window | Download
The world of on-demand audio, such as podcasting, is growing rapidly so Erica Farber, President and CEO of the RAB sat down with one of its biggest champions, Steven Goldstein, founder of Amplifi Media.
Steve is recognized as a thought leader in audio programming, marketing and management and has a track record of success in virtually every major radio format for some of the country’s top broadcasting companies.
Podcast: Play in new window | Download
In this episode of Radio on Main Street, Jeff Schmidt, SVP of Professional Development at the Radio Advertising Bureau, sits down with author and talent consultant Dr. Tony Alessandra to talk about what makes a great salesperson – Nurture or Nature?
Dr. Alessandra believes that with the right attitude and aptitude, successful salespeople can be nurtured and natural-born salespeople can be directed to greater success. With his simple and effective method companies can learn how to create a rewarding work atmosphere that effectively helps them retain good people.
Podcast: Play in new window | Download
In this episode of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Matt Scarano, President of the Chicago region for the iHeartmedia Markets Group. Matt is also chairman of the Illinois Broadcasters Association’s Radio Broadcasters of Chicago committee.
Matt and Erica discuss how Chicago radio is working together as a group using their collective airwaves to spread the message that radio is the most effective medium for advertisers.
Podcast: Play in new window | Download
When you hear the words; “Golden Age of Radio,” you might be thinking of the past. Ben Thomas, Senior Vice President and Channel Engagement Director for the largest independent advertising agency in Tennessee – The Buntin Group – says that right now is radio’s golden opportunity.
Jeff Schmidt, who leads our professional development team at the RAB had a candid conversation with Ben Thomas regarding what agencies want in this ever-changing landscape. In a provocative and direct way, Thomas tells us what radio does well, and how to gain more attention. He also shares what not to do.
Podcast: Play in new window | Download
In this episode of Radio on Main Street, Erica Farber, President & CEO of the Radio Advertising Bureau speaks with engagement, marketing and radio expert Abbie Korman, who is also head of her own company Impact Marketing & Promotions.
One of radio’s strengths is the connection air personalities have with their listeners, something of great interest to advertisers. During this podcast Abbie discusses the importance of DJ endorsement campaigns and provides some insight as to what works and, just as important, what doesn’t work.
Podcast: Play in new window | Download
In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Thom Callahan, President of the SCBA, the advocate for AM/FM Radio and its digital platforms in Southern California.
The SCBA and Nielsen Audio recently collaborated on an in-depth study showcasing broadcast radio’s ability to reach and motivate auto buyers, titled The Automotive Path to Purchase study.
In this podcast Thom and Erica discuss some interesting findings that are sure to help boost radio’s status with automotive clients and agencies and encourage them to make broadcast radio a larger part of their media plans.
Podcast: Play in new window | Download
In this episode of Radio on Main Street, Annette Malave, who leads RAB’s Insights team and its multicultural efforts, speaks with Thomas Hawing, Multicultural Supervisor with MediaCom – the content and connections agency – a GroupM company.
Annette and Thomas discuss the nuances of reaching multicultural radio listeners. Thomas also recalls some of the successes that he has experienced and touches on the importance of good marketing partnerships. You’ll also get some great advice on how radio can continue to help clients succeed with the medium.
Podcast: Play in new window | Download
In this edition of the Radio on Main Street Podcast, RAB President & CEO Erica Farber talks with Mitch Bennett, Executive Creative Director of Fitzgerald and CO based in Atlanta.
Mitch is responsible for the creative on such iconic brands as Coca-Cola and the award winning “Long Story Short” campaign for Quikrete, just to name a couple.
Podcast: Play in new window | Download
In this episode of the Radio on Main Street podcast, Erica Farber, President and CEO of the Radio Advertising Bureau, sits down with an old friend, Mel Phillips, at WRKO/Boston’s 50th reunion party held the weekend of June 2nd.
Mel is a legendary radio programmer and author. Here he shares some interesting WRKO history as well as his own insights into radio’s relevance today.
Podcast: Play in new window | Download
