In this edition, Erica Farber, President and CEO of the RAB speaks with Tim Clarke, Senior Director of Digital Audience for the Cox Media Group. Tim oversees digital products, content and audience strategies for all of the Cox Media Group Radio properties.
In this podcast which was recorded at the recent Podcast Movement conference held in Anaheim, California they discuss how podcasting is a new and an exciting opportunity for radio.
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This past week the RAB in partnership with BMI and the MIW (Mentoring and Inspiring Women in Radio) completed the 10th annual Rising Through the Ranks Women in Radio Management and Leadership Program.
In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with one of this year’s graduates Jeni Grouws, Station Manager and Morning Show Host for KDEC in Decorah, Iowa. Jeni is also the recipient of the 2017 MIW & Marketron Rising Star Award.
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In this week’s Radio on Main Street podcast, RAB’s Dave Casper talks with Texas Association of Broadcasters President, Oscar Rodriguez.
The TAB just concluded their annual convention in Austin. Dave talks with Oscar about themes emerging from this year’s convention, the role of state associations in broadcasting and what he sees as some of the key challenges and opportunities facing broadcaster today.
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The world of on-demand audio, such as podcasting, is growing rapidly so Erica Farber, President and CEO of the RAB sat down with one of its biggest champions, Steven Goldstein, founder of Amplifi Media.
Steve is recognized as a thought leader in audio programming, marketing and management and has a track record of success in virtually every major radio format for some of the country’s top broadcasting companies.
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In this episode of Radio on Main Street, Jeff Schmidt, SVP of Professional Development at the Radio Advertising Bureau, sits down with author and talent consultant Dr. Tony Alessandra to talk about what makes a great salesperson – Nurture or Nature?
Dr. Alessandra believes that with the right attitude and aptitude, successful salespeople can be nurtured and natural-born salespeople can be directed to greater success. With his simple and effective method companies can learn how to create a rewarding work atmosphere that effectively helps them retain good people.
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In this episode of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Matt Scarano, President of the Chicago region for the iHeartmedia Markets Group. Matt is also chairman of the Illinois Broadcasters Association’s Radio Broadcasters of Chicago committee.
Matt and Erica discuss how Chicago radio is working together as a group using their collective airwaves to spread the message that radio is the most effective medium for advertisers.
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When you hear the words; “Golden Age of Radio,” you might be thinking of the past. Ben Thomas, Senior Vice President and Channel Engagement Director for the largest independent advertising agency in Tennessee – The Buntin Group – says that right now is radio’s golden opportunity.
Jeff Schmidt, who leads our professional development team at the RAB had a candid conversation with Ben Thomas regarding what agencies want in this ever-changing landscape. In a provocative and direct way, Thomas tells us what radio does well, and how to gain more attention. He also shares what not to do.
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In this episode of Radio on Main Street, Erica Farber, President & CEO of the Radio Advertising Bureau speaks with engagement, marketing and radio expert Abbie Korman, who is also head of her own company Impact Marketing & Promotions.
One of radio’s strengths is the connection air personalities have with their listeners, something of great interest to advertisers. During this podcast Abbie discusses the importance of DJ endorsement campaigns and provides some insight as to what works and, just as important, what doesn’t work.
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In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Thom Callahan, President of the SCBA, the advocate for AM/FM Radio and its digital platforms in Southern California.
The SCBA and Nielsen Audio recently collaborated on an in-depth study showcasing broadcast radio’s ability to reach and motivate auto buyers, titled The Automotive Path to Purchase study.
In this podcast Thom and Erica discuss some interesting findings that are sure to help boost radio’s status with automotive clients and agencies and encourage them to make broadcast radio a larger part of their media plans.
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In this episode of Radio on Main Street, Annette Malave, who leads RAB’s Insights team and its multicultural efforts, speaks with Thomas Hawing, Multicultural Supervisor with MediaCom – the content and connections agency – a GroupM company.
Annette and Thomas discuss the nuances of reaching multicultural radio listeners. Thomas also recalls some of the successes that he has experienced and touches on the importance of good marketing partnerships. You’ll also get some great advice on how radio can continue to help clients succeed with the medium.
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In this edition of the Radio on Main Street Podcast, RAB President & CEO Erica Farber talks with Mitch Bennett, Executive Creative Director of Fitzgerald and CO based in Atlanta.
Mitch is responsible for the creative on such iconic brands as Coca-Cola and the award winning “Long Story Short” campaign for Quikrete, just to name a couple.
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In this episode of the Radio on Main Street podcast, Erica Farber, President and CEO of the Radio Advertising Bureau, sits down with an old friend, Mel Phillips, at WRKO/Boston’s 50th reunion party held the weekend of June 2nd.
Mel is a legendary radio programmer and author. Here he shares some interesting WRKO history as well as his own insights into radio’s relevance today.
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This Radio on Main Street podcast shines a spotlight on an organization dedicated to improving and strengthening communities across the country by creating opportunities for sustainable home ownership. What does that mean you may ask? Well take a listen as Tammy Greenberg, who leads RAB’s business development efforts, speaks with Barbara Floyd Jones, Senior Manager of National Home Ownership Programs for NeighborWorks America.
During this podcast, you will learn about the benefits and resources consumers have access to through NeighborWorks Organizations and the role that radio plays in educating and inspiring listeners to consider home ownership.
June is home ownership month, so there couldn’t be a more perfect time for this conversation.
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In this edition of Radio on Main Street, RAB President and CEO Erica Farber speaks with Dave Denes, President and co-founder of Benztown. Benztown is an international radio imaging company that provides multiple products including production libraries, programming, jingles and voice-over services.
During this podcast Dave discusses the importance of radio stations projecting a consistent image and keeping their brand in the forefront at all times – both on the radio and in the marketplace.
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In this episode of the Radio on Main Street Podcast, RAB President and CEO, Erica Farber speaks with advertising icon Stan Richards, a recent inductee into the 2017 Advertising Hall of Fame.
Stan is the founder of Dallas-based The Richards Group, one of the largest independent advertising agencies in the world. In this podcast he shares the egalitarian principles he employs in the workplace and talks about the agency’s legendary work with Motel 6.
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In this Radio on Main Street Podcast Annette Malave, who leads RAB’s Insights team, speaks with Kelly McIlwraith, Marketing and Strategy Director with Australian Traffic Network.
Recently, Ms. McIlwraith presented the results of a United States Traffic Network (USTN) study to prove the effectiveness of short form ads via both engagement and long term memory encoding to a room filled with some of the largest media buying and planning agencies. She shares some of the compelling results of the Neuro Radio Research Study with us here.
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In this episode RAB President and CEO, Erica Farber, speaks with Dan Spears, Vice President of Industry Relations and Licensing with BMI.
Dan’s mission for BMI is to help music makers and music users, such as radio stations and businesses, understand how to best work together.
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In this Radio on Main Street podcast, RAB’s President & CEO Erica Farber, speaks with Dick Taylor, Broadcasting Professor at Western Kentucky University School of Journalism & Broadcasting. Dick is a passionate educator and speaks about the need to make new generations aware of career opportunities in radio advertising sales and management.
Dick says stations, broadcast associations and educators need to be more proactive – even suggesting introductory radio sales training programs as early as high school.
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In this episode of Radio on Main Street, Annette Malave, who leads RAB’s Insights team, reports from the Radio Ink Hispanic Radio Conference held recently in Fort Lauderdale. Annette was joined by Angelica “Angie” Balderas, SVP/GM Sacramento at Entravision Communications and Gerardo Martinez, General Manager, Lazer Broadcasting.
In this unique round table conversation, they discuss common challenges for Hispanic radio as well as some of their favorite takeaways from the conference.
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In this episode of the Radio on Main Street Podcast, Erica Farber, President & CEO of the Radio Advertising Bureau, speaks with Bob Hoffman, author of the widely popular Ad Contrarian blog which was selected as one of the most influential advertising and marketing blogs by Business Insider. Bob is a former CEO of several advertising agencies responsible for many national brands. He is an internationally known speaker and adviser on advertising and is a writer of several successful books including 101 Contrarian Ideas about Advertising.
Bob shares his thoughts about the relationship between marketers and consumers, digital transparency and his perceptions of radio.
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