Category: Podcast

This Radio on Main Street podcast shines a spotlight on an organization dedicated to improving and strengthening communities across the country by creating opportunities for sustainable home ownership.  What does that mean you may ask?  Well take a listen as Tammy Greenberg, who leads RAB’s business development efforts, speaks with Barbara Floyd Jones, Senior Manager of National Home Ownership Programs for NeighborWorks America.

During this podcast, you will learn about the benefits and resources consumers have access to through NeighborWorks Organizations and the role that radio plays in educating and inspiring listeners to consider home ownership.

June is home ownership month, so there couldn’t be a more perfect time for this conversation.

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In this edition of Radio on Main Street, RAB President and CEO Erica Farber speaks with Dave Denes, President and co-founder of Benztown. Benztown is an international radio imaging company that provides multiple products including production libraries, programming, jingles and voice-over services.

During this podcast Dave discusses the importance of radio stations projecting a consistent image and keeping their brand in the forefront at all times – both on the radio and in the marketplace.

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In this episode of the Radio on Main Street Podcast, RAB President and CEO, Erica Farber speaks with advertising icon Stan Richards,  a recent inductee into the 2017 Advertising Hall of Fame.

Stan is the founder of Dallas-based The Richards Group, one of the largest independent advertising agencies in the world. In this podcast he shares the egalitarian principles he employs in the workplace and talks about the agency’s legendary work with Motel 6.

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In this Radio on Main Street Podcast Annette Malave, who leads RAB’s Insights team, speaks with Kelly McIlwraith, Marketing and Strategy Director with Australian Traffic Network.

Recently, Ms. McIlwraith presented the results of a United States Traffic Network (USTN) study to prove the effectiveness of short form ads via both engagement and long term memory encoding to a room filled with some of the largest media buying and planning agencies. She shares some of the compelling results of the Neuro Radio Research Study with us here.

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In this episode RAB President and CEO, Erica Farber, speaks with Dan Spears, Vice President of Industry Relations and Licensing with BMI.

Dan’s mission for BMI is to help music makers and music users, such as radio stations and businesses, understand how to best work together.

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In this Radio on Main Street podcast, RAB’s President & CEO Erica Farber, speaks with Dick Taylor, Broadcasting Professor at Western Kentucky University School of Journalism & Broadcasting.  Dick is a passionate educator and speaks about the need to make new generations aware of career opportunities in radio advertising sales and management.

Dick says stations, broadcast associations and educators need to be more proactive – even suggesting introductory radio sales training programs  as early as high school.

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In this episode of Radio on Main Street, Annette Malave, who leads RAB’s Insights team, reports from the Radio Ink Hispanic Radio Conference held recently in Fort Lauderdale. Annette was joined by Angelica “Angie”  Balderas, SVP/GM Sacramento at Entravision Communications and Gerardo Martinez, General Manager, Lazer Broadcasting.

In this unique round table conversation, they discuss common challenges for Hispanic radio as well as some of their favorite takeaways from the conference.

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In this episode of the Radio on Main Street Podcast, Erica Farber, President & CEO of the Radio Advertising Bureau, speaks with Bob Hoffman, author of the widely popular Ad Contrarian blog which was selected as one of the most influential advertising and marketing blogs by Business Insider.  Bob is a former CEO of several advertising agencies responsible for many national brands.  He is an internationally known speaker and adviser on advertising and is a writer of several successful books including 101 Contrarian Ideas about Advertising.

Bob shares his thoughts about the relationship between marketers and consumers, digital transparency and his perceptions of radio.

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In this episode of Radio on Main Street, RAB President and CEO Erica Farber visits the recently held Country Radio Seminar to speak with Scott Hinshelwood, Associate Director of Radio and Jessica Turri, Support Specialist  who are both with ALSAC / St Jude, the fundraising and awareness organization for St. Jude Children’s Hospital. This conversation dives into their radio outreach initiative, Country Cares.

St. Jude’s mission to cure kids with cancer brings hope to children and their families around the world who are diagnosed with any of it’s devastating manifestations. Radio plays a big part in supporting that hope.

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In this Radio On Main Street podcast, RAB President and CEO, Erica Farber, speaks with B.J.Corriveau, National Association of Broadcasters’ Vice President of Operations and John David, NAB’s Executive VP of radio.

This year over 100,000 people are expected to visit NAB Show 2017 in Las Vegas on April 22^nd through 27^th.   Be sure to plan your visit before you get there by visiting NABSHOW.com.

Here’s a preview of what to expect…

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In this podcast Tammy Greenberg, from RAB’s  Business Development team is joined by Allen Ginsberg, President of Allen Ginsberg Associates.

A big fan of radio, Allen advises us as an industry to continue to sell radio as a local media, a targeted media, a genre media and to find a digestible way to share data that proves it works to drive sales.

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RAB’s Senior Vice President of Professional Development Jeff Schmidt reports from the Local Online Advertising Conference 2017 held recently in New York City. Jeff is joined by broadcast executives Vince Benedetto, Bold Gold Media, Tim Murphy, Entercom Communications, and the conference organizer, Gordon Borrell, Borrell Associates.

In this roundtable conversation, you’ll hear everyone’s thoughts and key takeaways from this year’s conference.

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Tammy Greenberg leads RAB’s Business Development team and in this episode of Radio on Main Street, she reports from the Association of National Advertiser’s Media Leadership Conference held last week in Orlando.  Tammy is joined by colleagues from the Katz Partnership team for a unique round table conversation.  Listen in as they share key takeaways from this year’s conference and what they learned from spending three days with the advertisers and agencies that are shaping today’s media landscape.

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In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Bill Mayne, a legendary radio programmer, music industry executive and currently, Executive Director, Country Radio Broadcasters.  Bill talks about the Country Radio Seminar (CRS) and how CRS has adapted to meet the needs of a changing industry.

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In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with Darren Davis, President of iHeartMedia Networks and iHeartRadio.  Earlier this year at CES in Las Vegas, iHeartMedia announced the official release of two on demand services, iHeartRadio Plus and iHeartRadio All Access.

Erica and Darren talk about iHeartMedia’s broader digital strategy and how they are using technology to engage listeners across a wide variety of platforms.

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In this episode of Radio on Main Street, RAB President and CEO Erica Farber talks with Delilah, Premiere Networks’ nationally syndicated personality about the relevance and power of radio to today’s media consumer.  Delilah also shares her secret for connecting with her radio audience across generations.

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In this week’s episode, Erica Farber chats with newly appointed Chief Judge for the 2017 Radio Mercury Awards, Mark Gross, founder and creative director at Highdive Advertising.

Mark will share his plans for this year’s competition, what it took to win three Best in Show Radio Mercury Awards, and how anything is possible on the Radio.

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