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Radio on Main Street Podcast Featuring Key Takeaways from the ANA Media Leadership Conference

Tammy Greenberg leads RAB’s Business Development team and in this episode of Radio on Main Street, she reports from the Association of National Advertiser’s Media Leadership Conference held last week in Orlando.  Tammy is joined by colleagues from the Katz Partnership team for a unique round table conversation.  Listen in as they share key takeaways from this year’s conference and what they learned from spending three days with the advertisers and agencies that are shaping today’s media landscape.

Radio on Main Street Podcast featuring Bill Mayne, Country Radio Broadcasters

In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Bill Mayne, a legendary radio programmer, music industry executive and currently, Executive Director, Country Radio Broadcasters.  Bill talks about the Country Radio Seminar (CRS) and how CRS has adapted to meet the needs of a changing industry.

Radio On Main Street Podcast featuring Darren Davis, iHeartMedia

In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with Darren Davis, President of iHeartMedia Networks and iHeartRadio.  Earlier this year at CES in Las Vegas, iHeartMedia announced the official release of two on demand services, iHeartRadio Plus and iHeartRadio All Access.

Erica and Darren talk about iHeartMedia’s broader digital strategy and how they are using technology to engage listeners across a wide variety of platforms.

Radio On Main Street Podcast featuring Paul Brenner, NextRadio

In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with NextRadio and TagStation.com President Paul Brenner. Paul reveals the power of NextRadio in helping broadcasters track ROI, effectiveness, demographics and more, through a real-time app that activates the radio tuner built into most smart-phones.  The information it captures may help prove radio’s value and effectiveness to advertisers with real numbers.

Paul and Erica talk about how the app works from the listener’s point of view, and its immense potential to provide an information gold mine to broadcasters and advertisers.

Radio on Main Street Podcast featuring Mike Hulvey, Neuhoff Communications

In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Neuhoff Communications Chief Operating Officer Mike Hulvey about the power and importance of local radio. Mike’s dynamic personality and strong leadership skills have made him a welcome addition to RAB’s Executive Committee, and have been instrumental in powering Neuhoff Communications to prominence as one of America’s great local media companies.  He attributes Neuhoff’s success to four core values: grit, community, innovation and excellence.

Mike and Erica have a lively conversation about what the future holds for local radio companies and how creative application of new technology helps make the hometown broadcaster more exciting and relevant to their local audience.

Radio on Main Street Podcast featuring Jim Thompson, Broadcasters Foundation of America

In this episode of Radio on Main Street, RAB President and CEO, Erica Farber speaks with veteran broadcaster Jim Thompson. Jim now heads the Broadcasters Foundation of America, a charitable foundation whose mission is to be there when times get tough for radio and television professionals.

Jim and Erica talk about the history and mission of the Broadcasters Foundation of America and look forward to some of the fundraising events that help the foundation help your fellow broadcasters. Who knows….maybe even you, someday.

Radio on Main Street Podcast featuring Delilah, Nationally Known Radio Personality

In this episode of Radio on Main Street, RAB President and CEO Erica Farber talks with Delilah, Premiere Networks’ nationally syndicated personality about the relevance and power of radio to today’s media consumer.  Delilah also shares her secret for connecting with her radio audience across generations.

Radio on Main Street Podcast featuring Mark Gross, Highdive Advertising

In this week’s episode, Erica Farber chats with newly appointed Chief Judge for the 2017 Radio Mercury Awards, Mark Gross, founder and creative director at Highdive Advertising.

Mark will share his plans for this year’s competition, what it took to win three Best in Show Radio Mercury Awards, and how anything is possible on the Radio.

Radio on Main Street Podcast featuring Doug Levy, Univision Communications

In this episode of Radio on Main Street, RAB’s President and CEO Erica Farber talks with Doug Levy, Senior Vice President and General Manager for Univision Local Media Chicago.  In this week’s podcast, Erica visits with Doug regarding the Chicago Radio Town Hall, a collaborative effort on the part of Chicago’s radio broadcasters to demonstrate radio’s unique power to reach the massive Chicago listening audience.

Radio on Main Street Podcast featuring Mark Gray, Katz Radio Group

In this episode of Radio on Main Street, RAB President and CEO Erica Farber visits with Mark Gray, President of Katz Radio Group.  Katz Radio Group has the largest reach of any radio representation company in America, representing more than 4000 radio stations and thousands of digital platforms.  In this week’s podcast, Mark talks about the role of a national rep. in today’s media world, radio’s end-of-year revenue story and his forecast for 2017.

Radio on Main Street Podcast featuring Gordon Borrell, Borrell Associates

In this episode of Radio on Main Street, RAB’s Senior Vice President of Professional Development Jeff Schmidt sits in for Erica Farber and visits with Borrell Associates CEO, Gordon Borrell. Borrell Associates is a research firm that tracks and analyzes trends in local advertising. In this week’s podcast, Gordon talks about the opportunities for radio in local online advertising, the forecast for local online in 2017 and emerging opportunities in the coming year for advertisers and broadcasters.

Radio on Main Street Podcast featuring Tom Buono, BIA/Kelsey

This week, we sit down for a look at the year ahead with Tom Buono, Founder and President of BIA/Kelsey, a local marketing and advertising research and management consulting company.

RAB’s Dave Casper caught up with Tom following the release of their 2017 Local Advertising forecast. You’ll hear what’s on the horizon for local media, BIA/Kelsey’s forecast for Radio and trends to watch for in 2017.

Radio on Main Street Podcast featuring Beth Neuhoff, Neuhoff Media

In this episode, RAB President and CEO Erica Farber talks with Beth Neuhoff.  Beth is the CEO of Neuhoff Media.  She sat down with Erica following the recently held Rising Through Ranks where Beth shared her thoughts on having difficult conversations.

Radio on Main Street Podcast featuring Ruth Gaviria, Entercom Communications

In this episode, RAB President and CEO Erica Farber speaks with Ruth Gaviria.  Ruth is the CMO of Entercom Communications.  She is a passionate marketer who brings tremendous brand management and media expertise to her trailblazing role at Entercom.  You’ll hear directly from her – how radio’s local connections combined with smart integrated marketing across all platforms, and flawless implementation are encouraging advertisers to get to know radio and ensure it’s in their total media strategy.

Radio on Main Street Podcast featuring Seth Resler, Jacobs Media

In this episode of Radio on Main Street, RAB President and CEO Erica Farber sits down at the recently held Morning Show Bootcamp with Seth Resler.  Resler is the Digital Dot Connector at Jacobs Media.  He’s a podcasting veteran with extensive experience in online marketing.  In his conversation with Erica, he talks about who is right for podcasting, how to go about doing it and explains how the medium is monetized.

Radio on Main Street Podcast featuring Susan Larkin, Cox Media Group

In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Susan Larkin.  Susan is the Regional Vice President at Cox Media Group.  She leads her teams in Orlando and Jacksonville by example and sets the tone for an authentic, kind and collaborative organization.  You’ll hear directly from her – how vision, trust and recognition matter when it comes to leadership and why radio especially matters to our listeners.

Radio on Main Street featuring Carolyn Gilbert, NuVoodoo

In this episode of Radio on Main Street, RAB President and CEO Erica Farber interviews Carolyn Gilbert, president and owner of NuVoodoo Media services.  While Carolyn likes to joke about being the high priestess of NuVoodoo, she takes media research seriously.  NuVoodoo Media Services provides data-driven marketing, programming and content intelligence to the radio industry.  You’ll hear directly from her regarding some listener insights and find out why radio is important to those listeners.

Radio on Main Street Podcast featuring Dave Ramsey

In this episode, RAB President and CEO Erica Farber talks with Dave Ramsey. As you may know Dave is a prominent radio personality who focuses on financial peace. What you may not know is that the Dave Ramsey Brand is also a multi-channel brand and content portfolio. Today you’ll get a peek behind the curtain at the Dave Ramsey brand and how they have methodically and successfully grown. You’ll learn a new word Dave created – he says “they do that in Tennessee”; you’ll also learn how his company creates a culture of “missional leaders” that attract and retains Millennials.  You’ll even learn Dave’s take on politics and the future.

Radio on Main Street Podcast featuring LifeLock

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In this episode of Radio on Main Street, Erica Farber interviews a marketer who is achieving great success with radio.   At this year’s Radio Show, LifeLock was the headliner at the Advertiser Breakfast and on this podcast we continue the dialogue with Lina Calia, Vice President of Paid Media for LifeLock and Kathryn Kercher, Radio Consultant for LifeLock.  We’ll take a deeper dive into LifeLock’s business and learn more about how they partner with national and local radio to drive awareness, build trust and most importantly bring in new LifeLock members.  You will learn how they go to market, what they look for, the role various platforms play, how they measure success and how radio is driving business.

Radio on Main Street Podcast featuring Hartley Adkins, iHeartMedia

In this episode of Radio on Main Street, RAB President and CEO Erica Farber talks with Hartley Adkins, President of the North East Division and Corporate Operations, iHeartMedia.  We’ll learn how he got his start in Radio, talk about his strategies for selecting great talent, share success stories and more.