Category: Podcast

In this episode of Radio on Main Street, RAB President and CEO Erica Farber visits the recently held Country Radio Seminar to speak with Scott Hinshelwood, Associate Director of Radio and Jessica Turri, Support Specialist  who are both with ALSAC / St Jude, the fundraising and awareness organization for St. Jude Children’s Hospital. This conversation dives into their radio outreach initiative, Country Cares.

St. Jude’s mission to cure kids with cancer brings hope to children and their families around the world who are diagnosed with any of it’s devastating manifestations. Radio plays a big part in supporting that hope.

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In this Radio On Main Street podcast, RAB President and CEO, Erica Farber, speaks with B.J.Corriveau, National Association of Broadcasters’ Vice President of Operations and John David, NAB’s Executive VP of radio.

This year over 100,000 people are expected to visit NAB Show 2017 in Las Vegas on April 22^nd through 27^th.   Be sure to plan your visit before you get there by visiting NABSHOW.com.

Here’s a preview of what to expect…

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In this podcast Tammy Greenberg, from RAB’s  Business Development team is joined by Allen Ginsberg, President of Allen Ginsberg Associates.

A big fan of radio, Allen advises us as an industry to continue to sell radio as a local media, a targeted media, a genre media and to find a digestible way to share data that proves it works to drive sales.

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RAB’s Senior Vice President of Professional Development Jeff Schmidt reports from the Local Online Advertising Conference 2017 held recently in New York City. Jeff is joined by broadcast executives Vince Benedetto, Bold Gold Media, Tim Murphy, Entercom Communications, and the conference organizer, Gordon Borrell, Borrell Associates.

In this roundtable conversation, you’ll hear everyone’s thoughts and key takeaways from this year’s conference.

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Tammy Greenberg leads RAB’s Business Development team and in this episode of Radio on Main Street, she reports from the Association of National Advertiser’s Media Leadership Conference held last week in Orlando.  Tammy is joined by colleagues from the Katz Partnership team for a unique round table conversation.  Listen in as they share key takeaways from this year’s conference and what they learned from spending three days with the advertisers and agencies that are shaping today’s media landscape.

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In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Bill Mayne, a legendary radio programmer, music industry executive and currently, Executive Director, Country Radio Broadcasters.  Bill talks about the Country Radio Seminar (CRS) and how CRS has adapted to meet the needs of a changing industry.

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In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with Darren Davis, President of iHeartMedia Networks and iHeartRadio.  Earlier this year at CES in Las Vegas, iHeartMedia announced the official release of two on demand services, iHeartRadio Plus and iHeartRadio All Access.

Erica and Darren talk about iHeartMedia’s broader digital strategy and how they are using technology to engage listeners across a wide variety of platforms.

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In this episode of Radio on Main Street, RAB President and CEO Erica Farber talks with Delilah, Premiere Networks’ nationally syndicated personality about the relevance and power of radio to today’s media consumer.  Delilah also shares her secret for connecting with her radio audience across generations.

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In this week’s episode, Erica Farber chats with newly appointed Chief Judge for the 2017 Radio Mercury Awards, Mark Gross, founder and creative director at Highdive Advertising.

Mark will share his plans for this year’s competition, what it took to win three Best in Show Radio Mercury Awards, and how anything is possible on the Radio.

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In this episode of Radio on Main Street, RAB’s President and CEO Erica Farber talks with Doug Levy, Senior Vice President and General Manager for Univision Local Media Chicago.  In this week’s podcast, Erica visits with Doug regarding the Chicago Radio Town Hall, a collaborative effort on the part of Chicago’s radio broadcasters to demonstrate radio’s unique power to reach the massive Chicago listening audience.

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In this episode of Radio on Main Street, RAB President and CEO Erica Farber visits with Mark Gray, President of Katz Radio Group.  Katz Radio Group has the largest reach of any radio representation company in America, representing more than 4000 radio stations and thousands of digital platforms.  In this week’s podcast, Mark talks about the role of a national rep. in today’s media world, radio’s end-of-year revenue story and his forecast for 2017.

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In this episode of Radio on Main Street, RAB’s Senior Vice President of Professional Development Jeff Schmidt sits in for Erica Farber and visits with Borrell Associates CEO, Gordon Borrell. Borrell Associates is a research firm that tracks and analyzes trends in local advertising. In this week’s podcast, Gordon talks about the opportunities for radio in local online advertising, the forecast for local online in 2017 and emerging opportunities in the coming year for advertisers and broadcasters.

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This week, we sit down for a look at the year ahead with Tom Buono, Founder and President of BIA/Kelsey, a local marketing and advertising research and management consulting company.

RAB’s Dave Casper caught up with Tom following the release of their 2017 Local Advertising forecast. You’ll hear what’s on the horizon for local media, BIA/Kelsey’s forecast for Radio and trends to watch for in 2017.

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In this episode, RAB President and CEO Erica Farber talks with Beth Neuhoff.  Beth is the CEO of Neuhoff Media.  She sat down with Erica following the recently held Rising Through Ranks where Beth shared her thoughts on having difficult conversations.

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In this episode, RAB President and CEO Erica Farber speaks with Ruth Gaviria.  Ruth is the CMO of Entercom Communications.  She is a passionate marketer who brings tremendous brand management and media expertise to her trailblazing role at Entercom.  You’ll hear directly from her – how radio’s local connections combined with smart integrated marketing across all platforms, and flawless implementation are encouraging advertisers to get to know radio and ensure it’s in their total media strategy.

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In this episode of Radio on Main Street, RAB President and CEO Erica Farber sits down at the recently held Morning Show Bootcamp with Seth Resler.  Resler is the Digital Dot Connector at Jacobs Media.  He’s a podcasting veteran with extensive experience in online marketing.  In his conversation with Erica, he talks about who is right for podcasting, how to go about doing it and explains how the medium is monetized.

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