In this episode of Radio on Main Street, RAB’s President and CEO Erica Farber talks with Doug Levy, Senior Vice President and General Manager for Univision Local Media Chicago. In this week’s podcast, Erica visits with Doug regarding the Chicago Radio Town Hall, a collaborative effort on the part of Chicago’s radio broadcasters to demonstrate radio’s unique power to reach the massive Chicago listening audience.
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In this episode of Radio on Main Street, RAB President and CEO Erica Farber visits with Mark Gray, President of Katz Radio Group. Katz Radio Group has the largest reach of any radio representation company in America, representing more than 4000 radio stations and thousands of digital platforms. In this week’s podcast, Mark talks about the role of a national rep. in today’s media world, radio’s end-of-year revenue story and his forecast for 2017.
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In this episode of Radio on Main Street, RAB’s Senior Vice President of Professional Development Jeff Schmidt sits in for Erica Farber and visits with Borrell Associates CEO, Gordon Borrell. Borrell Associates is a research firm that tracks and analyzes trends in local advertising. In this week’s podcast, Gordon talks about the opportunities for radio in local online advertising, the forecast for local online in 2017 and emerging opportunities in the coming year for advertisers and broadcasters.
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This week, we sit down for a look at the year ahead with Tom Buono, Founder and President of BIA/Kelsey, a local marketing and advertising research and management consulting company.
RAB’s Dave Casper caught up with Tom following the release of their 2017 Local Advertising forecast. You’ll hear what’s on the horizon for local media, BIA/Kelsey’s forecast for Radio and trends to watch for in 2017.
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In this episode, RAB President and CEO Erica Farber talks with Beth Neuhoff. Beth is the CEO of Neuhoff Media. She sat down with Erica following the recently held Rising Through Ranks where Beth shared her thoughts on having difficult conversations.
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In this episode, RAB President and CEO Erica Farber speaks with Ruth Gaviria. Ruth is the CMO of Entercom Communications. She is a passionate marketer who brings tremendous brand management and media expertise to her trailblazing role at Entercom. You’ll hear directly from her – how radio’s local connections combined with smart integrated marketing across all platforms, and flawless implementation are encouraging advertisers to get to know radio and ensure it’s in their total media strategy.
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In this episode of Radio on Main Street, RAB President and CEO Erica Farber sits down at the recently held Morning Show Bootcamp with Seth Resler. Resler is the Digital Dot Connector at Jacobs Media. He’s a podcasting veteran with extensive experience in online marketing. In his conversation with Erica, he talks about who is right for podcasting, how to go about doing it and explains how the medium is monetized.
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In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Susan Larkin. Susan is the Regional Vice President at Cox Media Group. She leads her teams in Orlando and Jacksonville by example and sets the tone for an authentic, kind and collaborative organization. You’ll hear directly from her – how vision, trust and recognition matter when it comes to leadership and why radio especially matters to our listeners.
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In this episode of Radio on Main Street, RAB President and CEO Erica Farber interviews Carolyn Gilbert, president and owner of NuVoodoo Media services. While Carolyn likes to joke about being the high priestess of NuVoodoo, she takes media research seriously. NuVoodoo Media Services provides data-driven marketing, programming and content intelligence to the radio industry. You’ll hear directly from her regarding some listener insights and find out why radio is important to those listeners.
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In this episode, RAB President and CEO Erica Farber talks with Dave Ramsey. As you may know Dave is a prominent radio personality who focuses on financial peace. What you may not know is that the Dave Ramsey Brand is also a multi-channel brand and content portfolio. Today you’ll get a peek behind the curtain at the Dave Ramsey brand and how they have methodically and successfully grown. You’ll learn a new word Dave created – he says “they do that in Tennessee”; you’ll also learn how his company creates a culture of “missional leaders” that attract and retains Millennials. You’ll even learn Dave’s take on politics and the future.
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In this episode of Radio on Main Street, Erica Farber interviews a marketer who is achieving great success with radio. At this year’s Radio Show, LifeLock was the headliner at the Advertiser Breakfast and on this podcast we continue the dialogue with Lina Calia, Vice President of Paid Media for LifeLock and Kathryn Kercher, Radio Consultant for LifeLock. We’ll take a deeper dive into LifeLock’s business and learn more about how they partner with national and local radio to drive awareness, build trust and most importantly bring in new LifeLock members. You will learn how they go to market, what they look for, the role various platforms play, how they measure success and how radio is driving business.
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In this episode of Radio on Main Street, RAB President and CEO Erica Farber talks with Hartley Adkins, President of the North East Division and Corporate Operations, iHeartMedia. We’ll learn how he got his start in Radio, talk about his strategies for selecting great talent, share success stories and more.
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