Marketron

Category: Podcast

Radio on Main Street Podcast Featuring
the Results of RAB’s Latest Study – Radio Drives Search

One of the most frequently asked questions by RAB members, advertisers and agencies is, “Does radio drive search”? The answer is yes.
In this episode, Annette Malave, SVP of Insights at the RAB, goes into the details of the RAB’s latest study – Radio Drives Search.

Discussing methodology and findings, Annette reviews some of the highlights of the study with Alice Sylvester and Jim Spaeth, partners at Sequent Partners as well as Philippe Generali, president and CEO, at Media Monitors. The study was conducted on behalf of the RAB by Media Monitors, Sequent Partners and In4mation Insights.

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Radio on Main Street featuring
Ryan Higbie from XAPP Media

In this episode, we go back to the Westwood One Podcast stage at the Radio Show in Austin where RAB SVP of Digital Services, David Casper talks with Ryan Higbie, Vice President of Sales and Solution Services from Xapp Media.

David and Ryan talk about smart speakers and emerging interactive voice technology, the differences between platforms like Amazon’s Alexa and Google Home and what broadcasters need to know right now about making sure their audio brands are well positioned to take advantage of this new technology.

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Radio on Main Street Podcast Featuring Kirk Minihane from WEEI in Boston,
Podcaster and Broadcaster

In this episode of the Radio on Main Street podcast Erica Farber, President and CEO of the Radio Advertising Bureau, sat down at the recent Radio Show with Kirk Minihane from WEEI in Boston to talk about podcasting.

There’s a lot of buzz about podcasting these days and Kirk tells us more about what he loves about it. He also defines what he sees as the difference in being a podcaster and a broadcaster.

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Radio on Main Street Podcast Featuring Top Radio Consultants from RAB’s
Sales Consultant Series at the Radio Show

In this edition of the Radio on Main Street Podcast Jeff Schmidt, Vice President of Professional Development at the RAB, talks to some of the industry’s top consultants as they wrap up our Sales Consultant Series seminar at the Radio Show.

When it comes to change in our business, the cliches are numerous. We all know change is a process, not an event. But the only thing we know for sure is that change is constant. In sales, specifically media sales, the landscape changes hourly, it seems.

In this future-focused discussion, the panel looks at how we contact and engage clients and what we need to study, research, and know in advance of client meetings. The RAB’s 7 Steps to Selling Success haven’t changed, they’ve become more sophisticated and even more demanding. Unfortunately, what hasn’t changed is the amount of time in a day.

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Radio on Main Street Podcast Featuring Tim Clarke, Senior Director of Digital
Audience For The Cox Media Group

In this edition, Erica Farber, President and CEO of the RAB speaks with Tim Clarke, Senior Director of Digital Audience for the Cox Media Group. Tim oversees digital products, content and audience strategies for all of the Cox Media Group Radio properties.

In this podcast which was recorded at the recent Podcast Movement conference held in Anaheim, California they discuss how podcasting is a new and an exciting opportunity for radio.

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Radio on Main Street Podcast Featuring 2017 MIW & Marketron Rising Star Award Winner Jeni Grouws

This past week the RAB in partnership with BMI and the MIW (Mentoring and Inspiring Women in Radio) completed the 10th annual Rising Through the Ranks Women in Radio Management and Leadership Program.

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with one of this year’s graduates Jeni Grouws, Station Manager and Morning Show Host for KDEC in Decorah, Iowa. Jeni is also the recipient of the 2017 MIW & Marketron Rising Star Award.

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