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Category: Podcast

Radio On Main Street, Featuring Edgar Sotelo, Host of the Nationally Syndicated Shoboy Show

In our third podcast of the series, we hear the conversation RAB’s Erica Farber had with Edgar Sotello, known as Shoboy on the radio, as host of the Shoboy Show, a nationally syndicated bilingual and bicultural radio show. And while Shoboy’s show is not targeting a specific format, it is representing a bilingual and bicultural lifestyle. Edgar shares that they are creating content in a radio or audio studio, but radio is only one way they are reaching their audience. He thinks of it as 3-D – on the air, digital and grassroots, meaning how people can feel they are next to them physically or emotionally. It’s truly emblematic of radio’s unique ability to reach audiences in a multi-platform world.  

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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Radio On Main Street, Featuring Mistress Carrie, Host of the Syndicated Mistress Carrie Radio Show and Podcast

In our fourth podcast of the series, we hear the conversation Erica had with Mistress Carrie, a true rock radio on-air icon. She is a proud military wife and was the first nonnews journalist embedded in the Middle East with the U.S. military in Iraq in 2006 and Afghanistan in 2011. As you’ll hear, Mistress Carrie certainly knows all about heroes, and at the same time she makes quite a point of saying that the advertiser is the hero in that they help to make it all happen in radio. Radio can resonate better than anything else because of the relationships that a video or an app just can’t do. She reminds us that our on-air talent has the closest relationship to the listener, so it is important we trust them and keep them on the air. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street, featuring Mike Hulvey, CEO and President of Neuhoff Media

In our thirteenth episode Erica Farber chats with the CEO and President of Neuhoff Media, Mike Hulvey. With 20 radio stations serving consumers from Illinois to Indiana, Mike is the first non-Neuhoff family member to serve as the chief executive of the company in its 68 years of broadcasting. Grit, community, excellence and innovation are the four core values of Neuhoff Media which guide the entire team in everything that they do. As Mike reminds us, broadcasting changes communities and affects lives! 

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio On Main Street, featuring Bill Bennett, Media Solutions and Account Manager at Enco Systems

In the fourteenth NAB Show series, we hear the conversation Erica Farber had with Bill Bennett, Media Solutions and Account Manager for Enco Systems, the company who in partnership with Benztown graciously allowed RAB to record Radio on Main Street live in their exhibit booth every day of the NAB Show. Enco Systems has been a provider of technology for the broadcast, audio and video industries for over 30 years. Bill shared that, as a manufacturer, they are nothing without their customers telling them what they like and don’t like and want or don’t want. They have to constantly keep those findings front and center and share with their own developers. As technologists, they build technology to help other people do things better. They have to keep refreshing their products and evolving to what’s possible.  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio On Main Street, featuring Mike McVay, President of McVay Media

In our final episode of this continuing series, we hear the conversation Erica had with Mike McVay, President of McVay Media. Founded in 1984 as a programming consultancy, today the company is focused on radio, network and syndication, coaching talent, working with podcasters and as Mike puts it, “marketing for things that color outside the lines”. Mike is an as astute content and programming thought leader and offers tremendous insights to the radio industry as it continues to innovate and plan ahead for the future. 

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio On Main Street, featuring President & CEO of Skyview Networks, Steve Jones. 

In our twelfth episode of this continuing series, we hear the conversation Erica Farber had with the President & CEO of Skyview Networks, Steve Jones. Skyview is a leader in broadcast solutions, content syndication and network audio sales. 

Hearing from local radio stations that clear network commercials, Steve shared they are grateful at the quality of the advertising creative, and the names of the brands being advertised. They feel their stations sound bigger when you hear the national commercials on the air, helping to lift the perception of the local advertisers.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio On Main Street, featuring Rob Babin, Executive Vice President, Head of Radio, Cox Media Group

In our eleventh episode of this ongoing series, we hear the conversation Erica Farber had with Rob Babin, Executive Vice President, Head of Radio, Cox Media Group which is comprised of 52 radio stations in 11 markets, and numerous streaming and digital platforms. 

Rob feels strongly that when working in radio broadcasting we are truly helping to defend democracy. By what we do, the content that is created, the clients that are developed and all the support in between. We are allowing millions of people to get information, to be entertained, to smile, and to help businesses fulfil their potential.    

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio On Main Street, featuring Chris Forgy, CEO of Saga Communications.

In our tenth episode of this continuing series, we hear Erica Farber’s conversation with Saga Communications’ new CEO Chris Forgy who was appointed to his position after the sudden death of Ed Christian. Losing a leader unexpectedly is never easy for a company or business but Chris has stepped into his new role with both feet firmly planted. He is keeping the Saga team focused on the things they can control while keeping the path clear for where they are going. He reinforces that radio is the conduit to the communities we serve and that’s why radio matters. 

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio On Main Street, featuring John Rosso, President & CEO of Triton Digital

In the ninth episode of this continuing series, we hear the conversation Erica Farber had with John Rosso, President & CEO of Triton Digital, whose focus is to support the digital aspirations of radio broadcast companies.

As live streaming of broadcast stations continues to grow and podcasts continue to see remarkable audience growth, the majority of radio’s revenue today continues to come from the broadcast side. John feels as an industry it is important that broadcast inventory is available for purchase in the places where people are making their purchasing decisions and more and more that’s sitting in front of a digital demand site platform and currently broadcast inventory in not there. Listen to the entire conversation and understand why John believes this could be transformational for the industry.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio On Main Street featuring Julie Koehn, owner and President of Lenawee Broadcasting

In the eighth episode of the NAB Show series, we hear Julie Koehn, owner and President of Lenawee Broadcasting. Julie shared her biggest issue today centers around AM Radio and as we heard it is not just a safety issue but a community issue as well for so many local areas.  The episode also focuses on the need for the industry to promote Radio as a career destination for the next generation.  It’s a motivating call for action! 

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio On Main Street, featuring Tim Clarke, Senior Vice President of digital audio content at Audacy

Our seventh episode of this continuing series features Tim Clarke, Senior Vice President of digital audio content at Audacy.  Tim shares his belief that the biggest opportunity to grow our audience exists in letting our listeners learn they can consume us digitally everywhere and make that a daily habit.  He also reminds us of the special attributes of the radio industry!  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio On Main Street featuring Carla Lieble, General Manager of Zimmer Radio & Marketing Group

In this sixth episode of Radio On Main Street NAB Show series, we feature Carla Lieble, General Manager of Zimmer Radio & Marketing Group.  With 14 radio stations, a lifestyle magazine and an in-house advertising agency, Carla is focused on delivering marketing solutions and opportunities for her clients.  And she’s able to do so by building a strong company culture which she feels is her number one priority. Listen in to Carla’s conversation with Erica and how she recruits and hires for attitude and trains for skills.   

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio On Main Street featuring Bill McElveen, Regional President and Chief Compliance Officer for Alpha Media

Episode five of Radio On Main Street’s NAB Show Series features Bill McElveen, Regional President and Chief Compliance Officer for Alpha Media. The company owns or operates 207 radio stations in 44 markets across the country. 

With community involvement at the forefront, Alpha has taken it seriously by encouraging all employees at each station to be personally involved with organizations that can use an extra hand.  Bill shares how the ‘Alpha Cares’ initiative fosters company culture and engages the community.    

Bill also discusses the importance of recruiting the next generation of broadcasters and how critical it is to the future of broadcast radio.  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio On Main Street – NAB Show Series, Featuring with Hubbard Radio CEO Ginny Hubbard

In this fourth episode of the series, Erica Farber sat down with Hubbard Radio CEO Ginny Hubbard, a third-generation broadcaster.  As you’ll hear from Hubbard, the company is celebrating its centennial this year and is focused on the future and staying on top of what’s new and most importantly understanding the difference between what to pay attention to and what is just noise. 

She also shares that if every radio brand in the country could spend some money on marketing their brands it would truly make a difference and the value of telling our story and how much more robust the industry could be if we simply invited people to listen to us.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street – NAB Show Series, Featuring Jonathan Brewster, CEO of El Dorado Broadcasters

In episode three of Radio On Main Street NAB Show series, Erica Farber chats with Jonathan Brewster, CEO of El Dorado Broadcasters, a privately held company that owns seven stations in Victor Valley, California and three stations in Yuma, Arizona. 

Focusing on content development and on-air talent, the company continues to expand its brands, and as you will hear from Jonathan, El Dorado truly serves its communities and advertisers with a passion where they bring their local advertisers and communities together.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street – NAB Show Series, Featuring Kelli Frieler, Executive Director, Digital, for Leighton Broadcasting

In this second episode of the NAB Show series, Erica Farber sat down with Kelli Frieler, Executive Director Digital for Leighton Broadcasting and Leighton Engage, a marketing agency owned by Leighton Broadcasting that’s focused on helping small to medium sized businesses generate results and solid ROI. 

As we continue to hear and see the results companies are having with digital efforts, Kelli discusses the importance of being able to leverage all the different touchpoints radio has with today’s audiences.

Kelli provides a good reminder on the importance of evolving to be focused on the user experience and just how important it is to collaborate across companies for broadcast radio to continue thrive.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street – NAB Show Series Featuring John Catsimatidis and Chad Lopez from WABC Radio

RAB recently attended the annual NAB Show in Las Vegas, April 15-19. Over the next several weeks you will have the opportunity to listen in on some of our conversations with thought leaders in broadcast radio.

In episode one of the Radio on Main Street NAB Show series, Erica Farber speaks with John Catsimatidis, a successful self-made American businessman who acquired WABC, a standalone AM radio station, and Chad Lopez, President Red Apple Media and WABC Radio.

With all of the news regarding the possible elimination of AM radio in automobiles, as they claim they are changing with the times, the timing of this podcast couldn’t be better. Listen in and hear how AM radio is alive, well and even growing in New York City.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street featuring John Osborn, U.S. director, Ad Net Zero, and former CEO of OMD U.S. and BBDO New York in conversation with RAB’s SVP of Business Development, Tammy Greenberg

The ANA steers many initiatives that bring marketers from across the globe to ignite important change. One of those priorities is global sustainability, which provides their members with content, frameworks and resources that enable sustainable practices.

Ad Net Zero is one of those critically important resources, and at the ANA Masters of Marketing Conference, RAB’s Tammy Greenberg spoke with John Osborn, U.S. director, Ad Net Zero, for the ninth episode of the Radio on Main Street ANA Masters series.

Formerly CEO of OMD U.S. and BBDO New York, John currently leads Ad Net Zero’s efforts in an unprecedented collaboration of the entire advertising ecosystem to reduce the collective carbon impact of developing, producing and running advertising to real net zero.

At the time of this recording, Ad Net Zero was just embarking on its launch, since then, the organization is backed by over 50 supporters, comprised of U.S. representation of our global community and 18 new supporters from the U.S. marketplace. 

As John says, certain media channels contribute to a greater carbon footprint, and we should all be proud that over-the-air broadcast radio is one of the most energy efficient.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street featuring Paul Suchman, Chief Marketing Officer, Audacy, in Conversation with RAB’s Tammy Greenberg

Radio was well-represented at the ANA Masters of Marketing Conference, where brands and marketing partners converge for four days to network, learn and grow.

Audacy was on site hosting marketers in their branded lounge where attendees could relax, unwind and talk about the power of audio in a comfortable setting.

Tammy Greenberg sat down with Paul Suchman, Chief Marketing Officer for Audacy and had a conversation that reinforces all that is so powerful about our great medium, with science to back it up.

In the tenth episode of the Radio on Main Street ANA Masters series, Paul’s insights offer an important reminder that radio travels with listeners wherever they are, consumers are leaning into audio more than ever before and that is because it is woven into their daily rituals, and for many, audio IS their daily ritual.  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street Podcast Featuring Phil Dauchy, Global Head of Brand Strategy for Cadillac, General Motors, in Conversation with RAB President and CEO, Erica Farber

Tyson Jominy, vice president, data & analytics for J.D. Power, once said during an RAB presentation that “Radio and automotive go together like peanut butter and jelly.” At the ANA Masters of Marketing Conference, several automotive marketers were in attendance sharing best practices and learning from one another.

In episode eleven of the Radio on Main Street ANA Masters series, RAB’s Erica Farber speaks with Phil Dauchy, Global Head of Brand Strategy & international marketing for General Motor’s iconic Cadillac brand.

Phil shares that as the brand continues to move toward an electric vehicle future, along with it comes huge volume goals. Gut and luck no longer rule the day in marketing to meet goals, and Phil’s job is to identify the partners that provide data that enables him and brands like his to make data-driven decisions to reach and engage target consumers.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download