Category: Podcast

There has been a lot interest in understanding how peoples’ behavior has changed during these unusual times.  With shelter in place orders due to COVID-19 and just thinking about our own behavior, are we consuming more media? Have our buying habits changed?  As we communicate with our advertisers, being able to answer these types of questions about our radio listeners behavior is more important than ever.

In this episode, Erica Farber, President and CEO of the Radio Advertising Bureau, speaks with experts from research companies and research experts at broadcast companies to find out – “How do we make sense of the new research information we are discovering?”

Podcast: Play in new window | Download

Carl Goldman and his wife Jeri are the owners of KHTS AM 1220 & FM 98.1, the Santa Clarita, California hometown radio stations.

Some of you may know Carl through the business but many of you know Carl because he has become one of the most visible individuals directly affected with Coronavirus, Covid- 19.

In this “Special Edition”, Erica Farber, President and CEO of the RAB, visits with Carl to find out more about his recent experience. As this pandemic has affected all of us in some way, we were relieved to know that Carl is back home, and most importantly, with a clean bill of health.

Podcast: Play in new window | Download

Thursday, June 4, 2020 is one of Radio’s most important events of the year.  It’s the annual Mercury Awards, the only competition exclusively devoted to radio to encourage and reward the development of effective and creative radio commercials.

In this edition Erica Farber, President & CEO of the RAB speaks with Robin Fitzgerald, Chief Creative Officer BBDO Atlanta and recently named 2020 Chief Judge for the Mercury Awards.  She shares her thoughts on why these awards are so meaningful, how you know when Radio advertising is done right and leading the charge for 2020.

Podcast: Play in new window | Download

The job of a General Sales Manager continues to change.  With revenue growth and revenue enhancement at the top of the list of responsibilities, today’s GSM must equally stay focused on managing for change while coaching and leading their teams in new and different ways.

Erica Farber is the President & CEO of the RAB and in this edition she speaks with David Greene, one of the General Sales Managers for Entercom in St. Louis.

Whether it be leading integrated campaign development that can be executed across multiple platforms or coming up with creative and actionable sales solutions, it is about maintaining a positive outlook and having a clear understanding of how success will be measured.

Podcast: Play in new window | Download

It is no secret – audio is hot!  And the need for great, effective radio commercials is even hotter.

In this edition, Erica Farber, President and CEO of the RAB speaks with Dan Price, President of Oink Ink Radio, a creative radio services company. Busier than ever and  with 27 years under their belt, they continue to focus on producing attention-getting radio advertising that secures and maintains the listener’s interest and ends with rewarding them for their time.

Podcast: Play in new window | Download

Gen Z refers to the generation of individuals born between 1996 and 2010. Representing over 25% of the U.S. population, this is a generation raised entirely on the internet and social media. They are beginning to enter the workforce and they are a desired demographic as consumers of our products and services.

In this edition, Erica Farber, President & CEO of the RAB speaks with Mark Maben, General Manager of WSOU 89.5 in South Orange, NJ. Owned by Seton Hall University and operating for 71 years, this non-commercial station is managed by a team of nine students who report into Mark and is staffed with an additional 120 students from the university. This year Seton Hall University had a record number of students attend the Radio Show as part of the Student Scholar Program and, just as important, they are seeing an increased level of interest from the students in the overall audio space.

Podcast: Play in new window | Download

Consumers today have numerous content and entertainment options.  Radio still plays a key role as one of these options, so it is important that radio keeps listeners engaged and tuned in – for as long as possible.

In this edition, Annette Malave, SVP Insights at the RAB speaks with Megan Lazovick, Vice President at Edison Research where she crafts custom research for thought leadership and content marketing and specializes in the creative presentation of data and insights. During this podcast, they discuss the findings of “The Secret to Longer TSL” – a study released during Radio Show 2019 – and Lazovick shares some advice on what radio should do to not only keep listeners tuned in but keep them tuned in longer.

Podcast: Play in new window | Download

Podcasting – it’s a term we are all familiar with because we hear a lot about it in the media landscape today. Podcasting is such a growing form of audience engagement and right now there are over 800,000 podcasts being produced and published.

In this edition, Jeff Schmidt who leads professional development at the RAB, speaks with the panelists who appeared on the Podcast Revolution session at this year’s Radio Show in Dallas.  The relationship between broadcasting and podcasting is inseparable.

Podcast: Play in new window | Download

The opening session of the first full day of this year’s Radio Show was titled, “You’re Not Just in the Radio Business” and it centered around stories told by innovators who’ve made the transformation.

In this edition, Erica Farber, President and CEO of the RAB speaks with 2019 Radio Show Steering Committee Chair and President of Zimmer Radio & Marketing Group, John Zimmer. John was one of the innovators that shared his thoughts during this important session and Erica was able to catch up with him right after that.

Podcast: Play in new window | Download

The youth of America are experiencing depression, anxiety and suicide at alarming rates. With a mission to serve their local communities,  Bonneville has launched a companywide campaign titled, Everyday Strong. Their focus is to help change the dialogue surrounding mental health and to promote positive change.

In this edition, Erica Farber, President and CEO of the RAB speaks with Candice Madsen, Communications and Content Strategy Manager for Bonneville. She reminds us of the importance and impact of telling personal stories and regardless of your definition of community there is one common thread – people.

Podcast: Play in new window | Download

Growing revenue with new and inventive ideas is a focus at every radio station no matter the size of the market.  One of the ways to increase revenue at the local level has been around for years – it’s called co-op.  While co-op is not a replacement for sales strategy or process, the concept of using co-op dollars to enhance a retailer’s advertising plan is not new, and yet the amount of funds that go unused are staggering and in the billions of dollars.  Just like radio stations have evolved from selling solely on-air inventory, co-op plans have evolved and now cover digital, events, promotions, and traditional advertising.

In this edition, Erica Farber, President and CEO of the RAB speaks with Andrea Clay, National Sales Manager for Beasley Media Group/Charlotte.  The concept of co-op is being embraced in a big way by the cluster and the results are even bigger!

Podcast: Play in new window | Download

Super serving the local community is one of radio’s great strengths and that super service can be demonstrated in multiple ways.  No matter the market size, providing local news, sports and information, public service programing, community activities, and just as important, developing close relationships with local businesses.

In this edition, Erica Farber, President and CEO of the RAB speaks with Julie Koehn, President of Lenawee Broadcasting. Having served Lenawee County in Adrian, Michigan for many years, Julie and her team not only understand their community, but know what it means to be a good citizen and a successful one at that.

Podcast: Play in new window | Download

With the many media choices available today for the listener, it is more important than ever to truly listen to the listeners

In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Mayfield, EVP for Ramsey Media a division of Ramsey Solutions and home of the Dave Ramsey Show.  Brian shares how important it is to consistently test and measure your content against the audience to ensure that what you’re producing is relevant and fresh.  He also stresses the importance of matching the right advertisers with your content.

Podcast: Play in new window | Download

One of Radio’s greatest strengths is talent, and talent are defined as those both on the air as well as those off the air.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Greg Strassell, SVP Programming for Hubbard Radio. Having competed with and observed the Hubbard Radio culture, he now plays an integral role within Hubbard, which is dedicated to their brands, the communities they serve and the individuals that work within the company.

Podcast: Play in new window | Download