Podcast – Page 5

Marketron

Radio on Main Street Podcast featuring Prudential Financial’s Elizabeth Wilson, VP, Marketing; Bernard Chen, VP, Foresight and Trends; Amborish Baruah, VP, Head of Customer Experience and Customer Analytics in Conversation with RAB President and CEO, Erica Farber

Harnessing data to create content, identify audiences and reach them at the right time was a key theme among brand presentations shared by chief marketing officers at the ANA Masters of Marketing Conference. In fact, one speaker indicated that they have more data than they’ve ever had before, and in a lot of ways, that makes it even more difficult.

In episode twelve of the Radio on Main Street ANA Masters series, RAB’s Erica Farber hosts a roundtable with an executive marketing team from Prudential Financial who all share that marketing sciences help to continuously explore their current audience and the next generation of consumers to achieve their next level of growth. Their excitement for exploring, testing and learning what’s new, unknown and what’s to come is infectious and is curiosity at its best.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street Podcast featuring Raquelle Zuzarte, founder & CMO, Equity Project for All in Conversation with RAB President and CEO, Erica Farber

One of the benefits of attending the ANA Masters of Marketing Conference is the opportunity to meet people from the marketing ecosystem who are making a difference through their passion, experience and their work.

Raquelle Zuzarte, founder & CMO of Equity Project for All, is one such person. In episode thirteen of the Radio on Main Street ANA Masters series, RAB’s Erica Farber talks with Raquelle about her interesting and unique journey to the creation of Equity Project for All, a brand strategy firm focused on maximizing brand growth and purpose-driven impact through the power of data, tech and diversity, equity & inclusion (DE&I.)

Raquelle and Equity Project for All have such a clear mission that we can all relate to and learn from. Recognizing all people within our organizations for their impact and ensuring every individual feels they belong and deliver their best every single day will result in retention and recruitment. Igniting the power of creativity by tapping into all constituents whether they answer the phones or dial in will result in creative solutions we otherwise would not know existed. And perhaps more importantly, it captures the brand’s societal purpose.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street Podcast featuring Soyoung Kang, Chief Marketing Officer, eos Products, in Conversation with RAB’s Erica Farber

Four days at the ANA Masters of Marketing Conference equated to creative thinking and innovative strategies that inspire change and drive growth as shared by some of the world’s top chief marketing officers (CMOs) and leading brands.

In our 14^th and final episode in the Radio on Main Street ANA Masters Series, RAB’s Erica Farber had the privilege of sitting down with Soyoung Kang, CMO of eos Products, who led the effort to create the award-winning “Bless Your F*ing Cooch” 2022 campaign for eos shaving cream. This campaign had the entire room of over 3,000 ANA attendees laughing until it hurt and was inspired by a provocative TikTok video.

There is so much to learn from Soyoung, but if there’s one thing that you walk away with from this conversation, it is to always be brave, push a little bit further with everything you do and with the right talent on the team, anything can happen.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street featuring Elizabeth Marks from O.C.E.E.F in conversation with RAB’s Tammy Greenberg, SVP, Business Development

It is well documented that today’s consumers care deeply about the environment, and that marketers who engage in green marketing partnerships can improve reputation and brand image. While in attendance at the ANA Masters of Marketing Conference, RAB heard first-hand how marketers are taking action to support environmental concerns.

OCEEF (The Conservation Exploration and Education Foundation) is on a mission to educate the world about the importance of sustainability through the lens of the ocean, because if you save the ocean, you save the planet.

In episode number eight of the Radio on Main Street ANA Masters series, Tammy Greenberg, senior vice president, business development, RAB, chats with Elizabeth Marks, chief marketing officer for OCEEF, who partners with marketers to drive the important work her organization does. Elizabeth reminds us of radio’s ability to intimately connect with listeners both locally and globally to create substantive change in the communities that surround us.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street featuring Elizabeth Luciano from A&E Networks in conversation with RAB’s Tammy Greenberg, SVP, Business Development

Radio has a long history of driving tune-in for television networks. At the ANA Masters of Marketing Conference, Tammy Greenberg, senior vice president, business development, RAB, sat down with Elizabeth Luciano, senior vice president, Consumer Marketing & Media for A&E Networks to discuss what is driving marketing efforts for their brands.

In the seventh episode of the Radio on Main Street ANA Masters series, Elizabeth shares the importance of human connection and the power of creativity as key strategic imperatives and views audio as a personal recommendation system, helping to get messages in front of people right before they are making decisions as to what to watch.

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Radio on Main Street featuring Charles DeJarnette from The Martin Agency in conversation with RAB’s President and CEO, Erica Farber

The ANA Masters of Marketing Conference brings together seasoned brand marketers from large and small companies to network in an immersive environment in which they can learn and grow. The meetings also provide a tremendous opportunity for some of the industry’s newcomers to soak in the content and apply it to their businesses moving forward.

In episode number six of the Radio on Main Street ANA Masters series, Erica Farber talks with Charles DeJarnette, a recent college graduate and account coordinator for The Martin Agency on the Buffalo Wild Wings account. As Charles shares, he is most excited about working with the agency team to help build brand purpose for their client, a concept that more and more brands are embracing. This is helping them connect within their customers within their communities.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street featuring Caitlin Rose from The Goodyear Tire and Rubber Company in conversation with RAB’s President and CEO, Erica Farber

Consumers focus on what matters most to their communities, and they lean in to the brands that share that focus. Local relevance was a topic shared by many at the ANA Masters of Marketing Conference and certainly one that resonates with radio.

RAB had the privilege of sitting down with Caitlin Rose, brand manager, retail marketing for The Goodyear Tire & Rubber Company while attending the ANA Masters of Marketing Conference. In this fifth episode of the Radio on Main Street ANA Masters series, Erica Farber and Caitlin Rose chat about how Goodyear brings a local flavor to every one of its 600+ retail locations across the country and how radio helps as an important tool to develop a strong brand for local stores.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street Podcast Featuring Alcon Laboratory’s Brent Christenson in Conversation with RAB’s Erica Farber

The ANA Masters of Marketing Conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.

In the fourth episode of the Radio on Main Street ANA Masters series, Erica Farber speaks with Brent Christenson, Global Director, Marketing Capability for Alcon Laboratories who has worked across industries that include confection, medical devices, pharmaceuticals and more. Brent shared important advice when determining how to create advertising budgets and the strength and captivated audiences that radio provides to the plan. Brent reinforced how and why radio is a hugely important vehicle and should be a part of everyone’s brand plans.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street Podcast Featuring the United States Tennis Association’s Brad Epstein in Conversation with RAB’s Erica Farber

Each year, the RAB Business Development team, led by Tammy Greenberg, attends the ANA Masters of Marketing Conference, a four-day conference that brings together brand marketers from large and small companies allowing them to tap into best practices, case studies and insights while also learning about the latest consumer trends from leading marketing and advertising executives. The conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.

The third episode of conversations with ANA’s Marketing Masters is available now in the Radio on Main Street. In this podcast, we hear the conversation between Erica Farber and Brad Epstein, Senior Manager, Consumer Marketing and Activations, with the USTA, the United States Tennis Association. Brad shares how important it is to understand people’s habits to connect with them in a meaningful way and radio’s unique ability for connecting with the passions of our listeners.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring RAB’s Erica Farber and MKHSTRY’s Jeff Charney in His FIRST Podcast Ever

Radio on Main Street was on site for four days at the ANA Masters of Marketing Conference where creative thinking and innovative strategies that inspire change and drive growth were shared by some of the world’s top CMOs and leading brands.

Over the next several weeks, we invite you to tune in to a special edition Radio on Main Street podcast series as Erica Farber, President and CEO of the RAB, speaks with “Masters of Marketing” and dives into their marketing goals, the issues they’re most focused on and of course, their thoughts about radio.

Though the conference took place in October, we consciously held back until after the winter holidays and the hoopla of the Super Bowl subsided to give you the chance to soak in the substance of the conversations.

Speaking of disruptive substance… this inaugural episode kicks off with the always provocative and brilliant Jeff Charney, Founder and Chief Creative Officer of MKHSTRY, an invite-only nationwide marketing collective that drives historic business transformation. As you might know, Jeff was the former CMO of Progressive Insurance and Aflac and started MKHSTRY in April of 2022. A believer in the scarcity model, this is Jeff’s FIRST and ONLY podcast (up to this point) so listen up, because it might not happen again for a while.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Radio on Main Street Podcast Featuring Three of Radio’s Top Leaders with Insights on Managing Through Change

The one thing we all have in common, no matter what our job title is, what market we work in or who we work for – we all experience change. How we deal with change can determine our success.

In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau speaks with industry leaders Hartley Atkins, Jonathan Brewster and Susan Larkin about the fine art of managing through change.

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BONUS – Radio on Main Street Podcast Featuring More From Our Panel of Research Experts

The responses from our panel of research experts was so good we just had to probe further!

In this bonus episode of Radio on Main Street Erica Farber, President and CEO of the Radio Advertising Bureau, posed one last question – “Under the current circumstances, what type of impact do you think research and measurement surveys will have moving forward?”

We think you’ll agree, the answers are well worth a listen.

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Radio on Main Street Podcast Featuring Research Experts From Research Companies and Broadcasting

There has been a lot interest in understanding how peoples’ behavior has changed during these unusual times. With shelter in place orders due to COVID-19 and just thinking about our own behavior, are we consuming more media? Have our buying habits changed? As we communicate with our advertisers, being able to answer these types of questions about our radio listeners behavior is more important than ever.

In this episode, Erica Farber, President and CEO of the Radio Advertising Bureau, speaks with experts from research companies and research experts at broadcast companies to find out – “How do we make sense of the new research information we are discovering?”

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Radio on Main Street Podcast Featuring Erica Farber’s Conversations with Radio Personalities About Their Role as Influencers

Listeners have a personal connection with Radio’s influencers – the on-air talent. They have a personal connection with their favorite station because of their favorite radio personalities and during this very challenging time, the connections between the on-air personalities and their listeners have never been greater.

In this episode, Erica Farber, President and CEO of the Radio Advertising Bureau, speaks with several on-air personalities across the country to ask them about the connections they have with their audiences and why those connections can be so important to advertisers. Even though these conversations were recorded before the Covid-19 crisis, we thought the content was so appropriate for what everyone is dealing with today that we wanted to share it with you.

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Radio on Main Street Podcast Featuring Carl Goldman, Owner of KHTS and a Recent Victim of COVID-19

Carl Goldman and his wife Jeri are the owners of KHTS AM 1220 & FM 98.1, the Santa Clarita, California hometown radio stations.

Some of you may know Carl through the business but many of you know Carl because he has become one of the most visible individuals directly affected with Coronavirus, Covid- 19.

In this “Special Edition”, Erica Farber, President and CEO of the RAB, visits with Carl to find out more about his recent experience. As this pandemic has affected all of us in some way, we were relieved to know that Carl is back home, and most importantly, with a clean bill of health.

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Radio on Main Street Podcast Featuring RAB Senior Leadership Staff with their Topics of Focus for 2020

As Erica Farber, President & CEO of the RAB, was preparing for the last podcast of the year, she began thinking about specific areas of personal focus on for the new year.

She posed this topic to our senior leadership team at the RAB and, in this podcast, she shares their thoughts with you.

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Radio on Main Street Podcast – Back by Popular Demand – Steve Passwaiter

This week we are bringing back one of the best of the year podcasts. With the election season heating up we didn’t want you to miss this one.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Passwaiter, VP & GM at Kantar Media/CMAG where he has oversight of the Political Ad Intelligence unit.

Political messages are looking to make connections with those “narrow slices of persuadables” in the most efficient manner possible. Radio has a strong case to make but our marching orders are clear that we need more “feet on the street”.

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Radio on Main Street Podcast Featuring Robin Fitzgerald, CCO for BBDO Atlanta and recently named 2020 Chief Judge for the Mercury Awards

Thursday, June 4, 2020 is one of Radio’s most important events of the year. It’s the annual Mercury Awards, the only competition exclusively devoted to radio to encourage and reward the development of effective and creative radio commercials.

In this edition Erica Farber, President & CEO of the RAB speaks with Robin Fitzgerald, Chief Creative Officer BBDO Atlanta and recently named 2020 Chief Judge for the Mercury Awards. She shares her thoughts on why these awards are so meaningful, how you know when Radio advertising is done right and leading the charge for 2020.

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Radio on Main Street Podcast Featuring Dave Greene, one of the GSMs for Entercom in St. Louis

The job of a General Sales Manager continues to change. With revenue growth and revenue enhancement at the top of the list of responsibilities, today’s GSM must equally stay focused on managing for change while coaching and leading their teams in new and different ways.

Erica Farber is the President & CEO of the RAB and in this edition she speaks with David Greene, one of the General Sales Managers for Entercom in St. Louis.

Whether it be leading integrated campaign development that can be executed across multiple platforms or coming up with creative and actionable sales solutions, it is about maintaining a positive outlook and having a clear understanding of how success will be measured.

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Radio on Main Street Podcast Featuring Dan Price, President of Oink Ink Radio

It is no secret – audio is hot! And the need for great, effective radio commercials is even hotter.

In this edition, Erica Farber, President and CEO of the RAB speaks with Dan Price, President of Oink Ink Radio, a creative radio services company. Busier than ever and with 27 years under their belt, they continue to focus on producing attention-getting radio advertising that secures and maintains the listener’s interest and ends with rewarding them for their time.

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