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Category: Podcast

The Radio on Main Street Podcast Featuring Steve Newberry, EVP for Strategic Planning and Special Projects at the NAB

The FCC license of a radio or television station states it has the obligation to operate in the public interest. Fighting for policies that preserve and strengthen free, local broadcasting is the focus of the National Association of Broadcasters – the broadcasters’ voice in our nation’s capital.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Newberry, EVP for Strategic Planning and Special Projects at the NAB. With a solid background in Radio and a true love for the industry he is focused on policy issues that affect local radio and television stations and on the NAB’s member benefits. One of their largest touchpoints for members is the upcoming NAB show where they will act as hosts to over 100,000 of their closest friends.

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Radio on Main Street Podcast Featuring Megan Lazovick, Vice President at Edison Research

Country Radio Broadcasters, Inc. recently released the results of a research project titled, Understanding Parents, Teens and Country Music, conducted by Edison Research. Although the focus of the study was based on country music users, the overall findings of the research are applicable for parents and teens who listen to any type of music format on the radio.

In this edition, Erica Farber, President and CEO of the RAB speaks with Megan Lazovick, Vice President at Edison Research. Radio by far is the most listened to form of audio among the parents of teens but the research suggests that due to the vast technology options available, it’s the teenagers that may be changing their parents listening habits.

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Radio on Main Street Podcast Featuring Becky Brenner, Consulting Partner with Albright, O’Malley & Brenner, Country Radio Specialists

Of all commercially licensed radio stations in the US there are more country formatted stations than any other format. The actual format of a station is focused on appealing to specific demographics and lifestyles within a specific listening area.

In this edition, Erica Farber, President and CEO of the RAB speaks with Becky Brenner, Consulting Partner with Albright, O’Malley & Brenner, country radio specialists.  They work with stations in many capacities from increasing ratings and revenue, to branding, research, coaching and mentoring.

When it comes to the content of a radio station, listeners and advertisers want what they want. And as broadcasters you want your message to resonate and have a clear call to action.

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Radio on Main Street Podcast Featuring Jacki Petersson, Senior Account Manager at Emmis in Indianapolis

The latest Borrell Associates Digital Report states that Radio’s digital sales are inching closely to $1 billion. More and more sellers across the country are literally “cracking the code” and sharing in the success of this growth.

In this edition, Erica Farber, President and CEO of the RAB speaks with one of those local sellers having success utilizing all the assets available to help provide solutions for her local clients . Jacki Petersson is a Senior Account Manager for Emmis in Indianapolis. She absolutely loves what she does and believes strongly Radio is a great industry with great opportunities.

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Radio on Main Street Podcast Featuring Tom Taylor, Former Radio Broadcaster and Respected Radio Trade Journalist

Keeping up with the business of our business, is no easy task. Fortunately in the Radio industry we have multiple outlets that continue to report and inform us every  day. Towards the end of last year one of Radio’s strong supporters for decades made the decision to retire and published his last words on December 21, 2018

In this edition, Erica Farber, President and CEO of the RAB speaks with the recently retired Tom Taylor, former radio broadcaster and respected radio trade journalist.

With much passion and infectious energy Tom reminds us what an amazing platform Radio is and the importance of having fun at our jobs.

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Radio on Main Street Podcast Featuring Steve Passwaiter, VP & GM at Kantar Media/CMAG

A revenue category that continues to grow is Political advertising. Once considered an after-thought or even time consuming to service, the category is no longer based on specific elections and continues to be increasingly competitive for all media options.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Passwaiter, VP & GM at Kantar Media/CMAG where he has oversight of the Political Ad Intelligence unit.

Political messages are looking to make connections with those “narrow slices of persuadables” in the most efficient manner possible. Radio has a strong case to make but our marching orders are clear that we need more “feet on the street”.

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Radio on Main Street Podcast Featuring Mike Gould, President and CEO
of Eastlan

Documenting consumer listening habits on a consistent basis is important to both content providers and sales professionals no matter the size of the market. One company, Eastlan Ratings is focused on serving the needs of small and medium market broadcasters. Celebrating their 20th anniversary, Eastlan, a privately held company based in the Northwest, is currently providing radio audio measurement data in 100 markets across the U.S.

In this edition, Erica Farber, President and CEO of the RAB speaks with Mike Gould, President & CEO of Eastlan. From methodology to sample sizes to understanding how and where radio is being consumed, Mike feels strongly that it’s time for every radio listener to be counted, regardless of what technology they use to consume the content.

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Radio on Main Street Podcast Featuring Scott Davis and Bernie Shimkus from Harmelin Media

Strong partnerships and collaborations are, many times, the most important ingredient for results oriented success. Harmelin Media has grown into one of the largest independent media service firms in the country and is connecting brands and customers in relevant and efficient ways.

In this edition, Erica Farber, President and CEO of the RAB speaks with Harmelin Media’s EVP of Client Relations, Scott Davis and VP/Director of Research and Consumer Insights, Bernie Shimkus about the importance of understanding the customer’s journey and their path to purchase. Since every advertising dollar is being looked at under a microscope these days, Scott and Bernie agree that radio needs to continue to demonstrate accountability and develop measurements along with solid research to quantify how an advertising message performs.

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Radio on Main Street Featuring R.J. Curtis, Recently Appointed Executive Director of the Country Radio Broadcasters and Producer of the CRS, Feb. 13-15

One of the most exciting events of the year for those working in country radio is the Country Radio Seminar.  Celebrating its 50th Anniversary this year, the seminar held in Nashville is scheduled for February 13-15.

In this edition, Erica Farber, President and CEO of the RAB speaks with the recently appointed Executive Director of the Country Radio Broadcasters and producer of the event – RJ Curtis.  Taking over the reins this year from soon to be retired executive Bill Mayne, RJ shares his thoughts on the country radio format, the relationship between the radio and music communities and what we can look forward to at this year’s seminar.

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Radio on Main Street Podcast Featuring John Ellis of Ellis & Associates

One year ago, at CES in Las Vegas, RAB President & CEO Erica Farber sat down with John Ellis of Ellis & Associates, to discuss one of Radio’s most important business categories – automotive.  John is an author and futurist and is an expert in big data and how it will change business models.

Reconnecting at this year’s CES, they sat down once again to pick up on the conversation about the continued relationship between broadcast and the automotive industry.

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Radio on Main Street Podcast Featuring Richard Oatman, President of First Person Advertising in Kansas City

In this edition, Erica Farber, President and CEO of the RAB speaks with Richard Oatman, President of First Person Advertising based in Kansas City. With a strong background in radio sales, Richard has taken that experience and put it to work on behalf of small business owners. His clients must monetize their ad investments and they hold him accountable at all times.

His message for the New Year: “Every person in radio station management needs to focus on the number one reason for showing up to work every day – it is the client – and everything they do has to revolve around that.”

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Radio on Main Street Podcast Featuring Radio Strategies for 2019 From Industry Leaders Across the Country

In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau, sat down with some of radio’s leaders, who represent markets and companies both large, medium and small, to talk about their strategies for driving revenue growth in 2019. They talk about their plans to optimize marketing initiatives and explore new sales channels and tie it all together with real-time customer support that builds lasting customer relationships.

We hope you enjoy this special edition and even pick up some thoughts and ideas you can implement within your own companies and radio stations.

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Radio on Main Street Podcast Featuring Radio Industry Legend, Jerry Lee, President of Spot Q Services

The term living legend is not always used correctly but in Jerry Lee’s case, the term absolutely applies. In this edition, Erica Farber, President and CEO of the RAB speaks with Jerry, who although is now out of radio station ownership, is still going strong.

As President of Spot Q Services, Jerry’s mission for 2019 is also a parting gift to the industry. His goal is for every radio station in the country to air great commercials.

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Radio on Main Street Podcast Featuring Gordon Borrell, CEO of Borrell Associates

In this edition, Erica Farber, President and CEO of the RAB speaks with the local media industry’s leading analyst Gordon Borrell, CEO of Borrell Associates.

With the year coming to a close Erica wanted to catch up with Gordon to hear his thoughts on how local business fared for the year, the sales opportunities in 2019, and the real key for radio’s success.

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Radio on Main Street Podcast Featuring David Bevins, Chief Operating Officer for Connoisseur Media and Co-Chair of RAB’s Sales Advisory Committee

In this edition, Erica Farber, President and CEO of the RAB speaks with David Bevins, Chief Operating Officer for Connoisseur Media and the co-chair of the RAB’s Sales Advisory Committee.

From pre-call qualifications with potential new advertisers to sellers becoming more of a consultant or advisor to local businesses, David is looking forward to using what they learned from this year into a strong 2019.  With competition at an all-time high, he believes radio sellers are the sustaining resource as the one person who cares so much about local businesses.

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Radio on Main Street Podcast Featuring Chris Beresford-Hill, CCO at TBWA\Chiat\Day NY and the 2019 Radio Mercury Awards Chief Judge

In this edition, Leah Kamon, who leads marketing and communications at the RAB, speaks with Chris Beresford-Hill, Chief Creative Officer at TBWA\Chiat\Day NY and the 2019 Radio Mercury Awards Chief Judge.

Chris riffs about audio, creative collaboration at the agency, how he approaches radio, and his feelings about Awards shows and specifically the Radio Mercury Awards.

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Radio on Main Street Podcast Featuring John Morris, Instructor of Radio and TV at the University of Southern Indiana and Current President of College Broadcasters, Inc.

Educating the next generation of broadcasters is an important topic. And just as important is exposing them to hands on experience before they enter the workforce full time.

In this edition, Erica Farber, President and CEO of the RAB, speaks with John Morris, Instructor of Radio and TV at the University of Southern Indiana. He is also the Faculty Advisor for the college’s radio station 95.7 The Spin. In addition to his full–time teaching responsibilities, John is the current President of College Broadcasters, Inc (CBI). CBI is a member driven organization serving students and advisors of college and high school electronic media outlets. Through events, programs and a network of expertise, it provides its members with educational and professional opportunities as well as facilitating advocacy.

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Radio on Main Street Podcast Featuring Elaina Smith, Co-host of NASH Nights Live and Host of the Podcast “Women Want to Hear Women”

As the conversation continues to escalate, podcasting is proving to be a great brand extension for Radio’s on-air talent. In this edition, Erica Farber, President and CEO of the RAB speaks with Elaina Smith, co-host of NASH Nights Live heard every day Monday through Sunday 7PM-Midnight. A hot topic in country radio is the lack of female artists being played on-air. Elaina has taken this topic and created the opportunity to change that conversation with her podcast, entitled “Women Want to Hear Women”.

By cross promoting between her daily radio show and her podcast audience, she also reaches out through social media to help extend her brand.  As she says, never underestimate the power of a hashtag.

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Radio on Main Street Podcast Featuring Brad Deutsch, Principal with the Law Firm Garvey, Schubert, Barer

As more states begin to legalize the use and sale of marijuana, the options for marijuana advertisers are slim.  There is great complexity and confusion as to the opportunities for radio to tap into this new revenue stream.

During this edition, Annette Malave, SVP-Insights of the RAB, speaks with Brad Deutsch, principal with the law firm Garvey, Schubert, Barer about the legality and potential consequences of marijuana advertising on radio.

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Radio on Main Street Podcast Featuring Darren Davis, President, iHeartMedia Networks Group and Mario Lopez, TV/Radio Personality Premiere Networks

Earlier this month we focused on one of the fastest growing segments of audio entertainment today – podcasting. In this edition, Erica Farber, President and CEO of the RAB continues the focus as she speaks with Darren Davis, President, iHeartMedia Networks Group, who oversees the company’s multi-platform assets.  In just one year iHeart has become the largest commercial broadcaster in podcasting.  And joining the conversation is one of iHeart’s successful podcasters – Mario Lopez.  An actor, singer, dancer and syndicated radio personality, he is also host for the entertainment news magazine show Extra.

Podcasting is a great way for personalities and brands to provide content when and where the listener wants it.

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