Marketron

Category: Podcast

Radio on Main Street Podcast Featuring Jeff Schmidt, SVP of Professional Development at RAB, and a Panel From This Year’s Radio Show Consultant Series

It seems like every day there is a new challenge and a new opportunity for media sellers.  Selling has changed dramatically from the way we did just a few years ago – or has it?

In this edition of Radio on Main Street, Jeff Schmidt, who leads Professional Development at the RAB, gathered the six consultants from this year’s Radio Show Consultant Series to discuss the changes, the challenges, and the opportunities for media sellers.

Whether your brand new to media sales, or you’ve been doing it for years, the tips from these consultants can help you get better.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Paul Brenner, President of TagStation

In this edition, Annette Malave, SVP, Insights of the RAB speaks with Paul Brenner, President, TagStation.  Data collection and the ability to use it to attribute the impact of a digital media campaign on consumers is now a standard practice among advertisers. But what about traditional media, specifically radio? Via TagStation and Dial Report, radio’s impact can now be measured.

During this podcast, they discuss the results of the newly released RAB study, Radio Drives Store Traffic, done in partnership with TagStation’s Dial Report team.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Norm Pattiz, CEO of PodcastOne

One of the fastest growing segments of audio entertainment today is podcasting with a growing number of consumers tuning in every day. In this edition, Erica Farber, President and CEO of the RAB speaks with Norm Pattiz, CEO of PodcastOne whose company has a network of over 200 podcasts offering some of the biggest names in on-demand entertainment.

Also joining the conversation is one of PodcastOne’s prominent hosts, Kaitlyn Bristowe. From the Bachelor to the Bachelorette and beyond, she has introduced and welcomed her social media fans to this ever-growing form of audio entertainment.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Angela Kluke, Director of Sales Training & Product Development for MBC Broadcasting

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Angela Kluke, Director of Sales Training & Product Development for MBC Broadcasting.  The company operates throughout Ontario, Canada with a focus on small and medium markets.

Since this podcast was recorded we have learned the company has been listed on the “Growth 500” list of Canada’s fastest growing companies for the 8th consecutive year, an amazing accomplishment for any organization.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Shayna Sharpe, CEO of Regional Reps

In this edition, Erica Farber, President and CEO of the RAB speaks with Shayna Sharpe, CEO of Regional Reps. Founded in 1956, the company works with independently owned and operated radio stations and focuses their efforts on finding national and regional revenue opportunities.

Shayna shares her thoughts on how the political business category is shaping up, advice for stations to help them develop their relationship with their national reps and a look into her crystal ball for end-of-year business results.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Kip Cassino, Executive Vice President of Borrell Associates.

Election day 2018 is about eight weeks away and while it is not a presidential election there are many state and local races that will be decided.

In this edition, Erica Farber, President and CEO of the RAB speaks with Kip Cassino, Executive Vice President of Borrell Associates. Borrell Associates recently updated their forecast for political media spending by media choice with their forecast for radio showing modest growth from their original April forecast.

With less than one-third of the 8.9 billion of political dollars yet to be spent this year, Kip shares his advice as to how radio can compete for a larger share of the available dollars and how important it is for radio to make the case that radio is local.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Tina Murley, Director of Sales for the Beasley Media Group in Boston.

Having success in growing revenue all starts with relationships, being a true partner for your clients.

In this edition, Erica Farber, President and CEO of the RAB speaks with Tina Murley, Director of Sales for the Beasley Media Group in Boston. Tina is focused on creating a culture for her sales team of saying “yes” to their clients and potential clients. She empowers, provides the tools and helps her sellers find a way to just get it done.

She believes that digital is the future and because radio offers integrated local solutions, it’s is the perfect partner for advertisers.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Tim Weil, Partner at the Barrington Media Group

An important and ever growing category for revenue growth is direct response advertisers who focus almost of all of their marketing efforts on performance based media.

In this edition, Erica Farber, President and CEO of the RAB speaks with Tim Weil, Partner at the Barrington Media Group. As an agency, his company is in the business of helping their clients generate new customers, profitably and at scale.

With a robust in-house analytics team, he knows radio works, and he feels strongly that radio and audio will continue to grow if, as an industry, we keep working together in a unified effort to stay in front technologically.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Danny V, Producer of the BJ & Migs Show on Seattle’s KISW

One of radio’s greatest assets are the tremendously talented on-air personalities. And behind some of the greatest personalities and shows on the air today is someone with the title of producer.

In this edition, Erica Farber, President and CEO of the RAB speaks with Danny V,  the producer of the wildly successful BJ & Migs show heard every morning 6 to 10AM on KISW in Seattle. Danny V shares his philosophy on why it’s important to have a strong producer. The value they bring to act as a filter and subjectively provide content suggestions allows our hosts and talent to do what they do best – perform.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Tony Gray, President and CEO of Gray Communications

In this edition, Erica Farber, President and CEO of the RAB speaks with Tony Gray, President and CEO of Gray Communications.   Tony is one of the longest tenured urban radio programming consultants and provides stations with personal consultation, research evaluations and market analysis as well as talent recruitment.

His single piece of advice to the industry is to never compromise the product.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Tom Webster, Senior VP for Edison Research

Smart speakers are quickly becoming commonplace in the homes. In fact, a recently released study by Edison Research done in partnership with NPR stated 18% of all Americans 18+ own a smart speaker. These audio playback devices feature voice activated digital tasks and can operate as home automation hubs. Serving as a central information source for users, these devices are most importantly providing easy access to listen to one’s favorite radio station.

Erica Farber is the President & CEO of the RAB and in this edition she speaks with Tom Webster, Senior VP for Edison Research. They discuss some interesting findings from the study covering such topics as ownership and usage data, media behavior interests and activities, and purchasing and advertising attitudes of smart speaker owners.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Dan Vallie, President of the National Radio Talent System.

A common concern expressed by broadcasters in all size markets is the need to attract the next generation of broadcasters. An idea that first began at Appalachian State University in Boone, North Carolina was an incubator created for well-rounded and well-educated college talent with a passion, determination and an interest to begin a career in Radio.

In this edition, Erica Farber, President and CEO of the RAB speaks with Dan Vallie, President of the National Radio Talent System and founder of Vallie, Richards, Donovan Consulting.

With a strong background in radio programming, Dan is the man behind the only program of its kind created to answer the long-discussed issue of a radio talent farm for the industry. Now presented in over eight colleges and universities across the country, these 10-day intensive summer programs bring in broadcast professionals representing all aspects of the radio industry to act as guest professional facility to teach all the sessions to the students accepted in the program. And the best part is 70% of the students that have gone through the program have received their first job in radio or related fields.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Don Anthony, Owner of Talentmasters and Producer/Host of the Annual Morning Show and Talk Show Boot Camps

One of radio’s greatest assets is its on-air talent. Radio talent have a personal connection unlike any other. 56% of listeners state that personalities are the reason they tune in to listen to radio. And to an advertiser that is so important because listeners are not only tuning in to hear a specific personality, but they are listening to that specific talent.

In this edition, Erica Farber, President and CEO of the RAB speaks with one of the greatest champions for radio’s on-air talent, Don Anthony. Don is the Owner and Founder of Talentmasters. He is the publisher of Jockline Daily and is also producer and host of the annual Morning Show Boot Camp and the Talk Show Boot Camp.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Sherman Kizart, Managing Director, Kizart Media Partners.

The 2010 census states almost 38% of the U.S. population is comprised of minority and ethnic groups and that figure is estimated to grow in 2020 when the new census is taken. These individuals represent an important and ever-increasing audience for radio.

In this edition, Erica Farber, President and CEO of the RAB speaks with Sherman Kizart, Managing Director, Kizart Media Partners.

Over the years Sherman has focused his efforts on the consideration and inclusion of multicultural audiences in an advertiser’s marketing campaign.  Through his hard work and dedication, the Fair Play Charter, relaunched earlier this year by the 4A’s, reemphasized that media agencies and media departments within agencies recommit to fair and equitable treatment of minority media owners and or media targeting minority audiences. Sherman has also been a proponent and spokesperson on the importance of diversity in broadcast ownership representing both women and minority groups.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Doug McElrath and Jim Baxter with the University of Maryland’s Library of American Broadcasting.

Broadcasting has an extremely rich history. There have been many individuals, events and activities that have not only influenced the business but helped pave the way for the business as we know it today.

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Doug McElrath, Director of Special Collections and University Archives for the University of Maryland Libraries and Jim Baxter, Research Associate with the University of Maryland’s Library of American Broadcasting. The Library of American Broadcasting Foundation’s collection is located on the university’s main College Park Maryland campus. It has been curated over the years and features many things from radio and television’s early days to specific collections donated by companies and individuals. The foundation is a 501 (c) (3) charitable foundation to which tax-deductible contributions may be made to help support the mission of the foundation.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Dave Santrella, President of Broadcast Media at the Salem Media Group.

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Dave Santrella, President of Broadcast Media at the Salem Media Group. Salem is a multi-media company specifically targeted to audiences interested in Christian, family-themed content and conservative values.  The radio division focuses on three strategic programming formats reaching that audience.

Although their revenue model is slightly different, the company faces similar issues as secular radio. As Dave says, “At the end of the day, it all starts with a phone call. People buy from people and we all need to provide reasons to make someone want to meet with us.”

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Fred Jacobs, President of Jacobs Media.

Understanding how radio listeners consume media and how technology affects their habits and behaviors as radio listeners is important information to know.  Since the early 2000’s Jacobs Media, whose focus is guiding media companies in this age of digital disruption, has been aggregating multiple radio station databases to generate and publish a national study entitled “Tech Survey.”

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Fred Jacobs, President of Jacobs Media.  Having recently released the 2018 survey results Fred shares some of the important learnings and strategic takeaways.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Jeffrey Hedquist, Known as “Advertising’s Storyteller.”

In this episode, Erica Farber, President and CEO of the RAB, speaks with Jeffrey Hedquist. Jeffrey is known as “advertising’s storyteller.” He is a commercial creator who has won hundreds of advertising awards and works directly with advertisers, agencies and radio stations.

An advocate for advertisers, he believes strongly in using the power of storytelling to help tell the advertisers message. His message to radio is to not write commercials but to create stories that engage the listener. More importantly, stories that engage the listeners are stories about the listeners.

Podcast: Play in new window | Download

Radio on Main Street from the Radio Mercury Awards:  What Makes a Great Radio Commercial

What makes a great radio commercial?  We put that question to the attendees of The Radio Mercury Awards held May 31st at the Cutting Room in New York.  The Radio Mercury Awards is the only competition exclusively devoted to radio and was established in 1992 to encourage and reward the development of effective and creative radio commercials. This year’s theme was “Sound Makes the Story.”

In this special edition of the Radio on Main Street Podcast, we turned on our microphones as our guests gathered for this year’s event and asked them to share with us, what makes a great radio commercial.

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Ruth Presslaff, Founder and President of Presslaff Interactive Revenue

One word dominating the media world today is data and its importance in understanding our listeners, helping agencies and advertisers with their buying decisions, and analyzing the success of their marketing campaigns.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Ruth Presslaff, Founder and President of Presslaff Interactive Revenue. You may have read Ruth’s company was recently acquired by Second Street and working in tandem, both companies are working with local media companies on their data and email strategies. How do we know what data to look at, to use and to collect? In each case the data needs to be relevant for our listeners and effective for our advertisers.

Podcast: Play in new window | Download