Category: Podcast

What makes a great radio commercial?  We put that question to the attendees of The Radio Mercury Awards held May 31st at the Cutting Room in New York.  The Radio Mercury Awards is the only competition exclusively devoted to radio and was established in 1992 to encourage and reward the development of effective and creative radio commercials. This year’s theme was “Sound Makes the Story.”

In this special edition of the Radio on Main Street Podcast, we turned on our microphones as our guests gathered for this year’s event and asked them to share with us, what makes a great radio commercial.

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One word dominating the media world today is data and its importance in understanding our listeners, helping agencies and advertisers with their buying decisions, and analyzing the success of their marketing campaigns.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Ruth Presslaff, Founder and President of Presslaff Interactive Revenue. You may have read Ruth’s company was recently acquired by Second Street and working in tandem, both companies are working with local media companies on their data and email strategies. How do we know what data to look at, to use and to collect? In each case the data needs to be relevant for our listeners and effective for our advertisers.

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In this edition, Erica Farber, President and CEO of the RAB speaks with Charlie Sislen, Partner of Research Director Inc. With a focused approach they work with  programming and sales departments at radio stations to help them interpret their ratings, turn their data into knowledge and turn that knowledge into revenue.

In this podcast they discuss the importance of research, how to understand research, and how to use research to help radio tell its great story.

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In this edition, Erica Farber, President and CEO of the RAB and Paul Brenner, President of Tag Station and NextRadio reconnect. We have heard a lot about FM chips in mobile devices but there is much more going on at NextRadio. Paul and his team provide stations with analytics to help advertisers and agencies capture ROI.

In this podcast they discuss how NextRadio has shifted gears and the current opportunities available for radio.

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One of the big stories that continues to dominate the news is regarding Facebook and the disclosure that a third party British consulting firm used the social network to gather data on millions of people and in turn use that data for strategic communication for the electoral process.

With social media playing a large role in radio’s promotion and marketing efforts Erica Farber, President & CEO of the RAB thought it was a good time to reconnect with Seth Resler, the Digital Dot Connector for Jacobs Media Strategies.  Seth believes that Facebook’s problems are absolutely going to impact radio and to expect major changes in the future from this social media giant

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Erica Farber, President & CEO of the RAB, spoke recently with Cristina Ceresoli, Senior Vice President for Retail Strategy at the National Retail Federation.

Cristina is responsible for NRF’s product offering and event content strategy with a specific focus on the customer experience and digital expansion for the retail industry. There are positive indicators coming from the retail sector which is good news for local Radio. As Cristina discusses, retail has the opportunity to connect and delight their customers something the Radio industry knows a lot about.

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Recently, RAB’s Dave Casper and Jeff Schmidt attended the Local Online Advertising Conference in New York City. They had a chance to talk with Gordon Borrell from Borrell and Associates – the organizer of the conference; and one of the keynote speakers, Rishad Tobaccowala who is the Chief Growth Officer for Publicis Group.

Rishad suggests that the future will not fit in the containers of the past, and this is causing widespread fear and confusion. He says all of us must change to meet the demands of a very bright future.

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Erica Farber is the President & CEO of the RAB and in this edition she speaks with Chris Brown, EVP Conventions & Business Ops for the National Association of Broadcasters.

In this role, Chris is responsible for producing the NAB’s annual conventions, with their largest conference, the NAB Show coming up next month in Las Vegas. The NAB Show covers over 2 million square feet of space and is the ultimate event for media, entertainment and technology professionals looking for new and innovative ways to create, manage, deliver and monetize content on any platform.

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In a multi-year study of workplace learning entitled “In Search of Learning Agility,” one of the key findings was, there is no such thing as permanent competence any longer, or a fully developed skill set either in individuals or organizations. There is a constant need for new learning and training. The good news is, for those who want to continue their professional development there are plenty of resources.

Jeff Schmidt, who leads RAB’s professional development team had a chance to speak to Erik Schmidt, a recent graduate of the Certified Radio Sales Manager course conducted in RAB’s Dallas office.

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By 2020 millennials will make up half of the global workplace and yet there continues to be many misperceptions regarding their work ethic.

Erica Farber, President & CEO of the RAB speaks with Jessica Spence a senior at Texas A&M University majoring in Agricultural Communications and Journalism. With her eye on a career in broadcasting, Jessica a true Radio fan is proof one should never judge a book by its cover.

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The relationship between programming and sales is a critical component at a successful radio station. A great example of how these two departments are working together for success is at Great Plains Media in Bloomington, Illinois.

While attending the recent Country Radio Seminar in Nashville, Erica Farber, President & CEO of the RAB caught up with Operations Manager Josh Roberts, who shares his thoughts on why this relationship is so important and how it continues to pay off at his station.

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A Chief Marketing Officer, also known as a CMO is a c-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivery offerings that provide value for customers and clients. At Cumulus Media that go-to person is Christina Albee.

Erica Farber, President & CEO of the RAB talks with Christina about the challenges of balancing her time between the company’s significant national initiatives with the local connections of over 446 owned and operated radio stations in 90 markets across the country.

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The MIW group consists of top level women across the county who volunteer their time to use their influence and resources to support women in radio to develop strong management and leadership skills.  The current MIW spokesperson is Denyse Mesnik, President of The Mesnik Group.

In this episode of Radio on Main Street, RAB President & CEO Erica Farber and one of the original founders of the MIW’s talks with Denyse about some of the current initiatives for the year plus they also discuss the findings of the recently released 2017 MIW Gender Analysis study.

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