In the thirteenth episode from the ANA Masters of Marketing Conference, Mike Hulvey chats with David Matathia, a close friend of RAB and the radio industry. David has a unique marketing and advertising perspective as he’s held leadership roles with groundbreaking agencies, leading national brands and some of the top media publishers. Matathia, formerly head of strategy for Fitzco and currently executive vice president, strategy at TMA, talks about the power of emotionally connecting with consumers in meaningfully ways and how uniquely audio does just that in a unique and individual way.
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