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Category: Podcast Season 6-ANA Masters of Marketing

Radio On Main Street Featuring Alan Schulman, managing partner, chief creative & content officer, UpperRight

In the fifth episode from the ANA Masters of Marketing conference, we hear from Alan Schulman, managing partner and chief creative officer of UpperRight, a content supply chain company that is focused on helping marketers with the ‘soup to nuts’ approach of creative. Alan was at the ANA conference to unveil part two of the ANA’s Playbook entitled “Generative AI in Creative and Content Generation” and he took some time to sit down with RAB’s Mike Hulvey to discuss the intersection of AI, creative and a common theme we heard at the conference – human emotions are key, and that cannot be lost in the lure of the technology.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Joyce Wade, vice president, marketing, Church Pension Group

In the sixth episode of the series, we hear from Church Pension Group’s vice president of marketing Joyce Wade in an illuminating conversation with RAB’s Tammy Greenberg. Church Pension Group exists to support the clergy and lay employees of The Episcopal Church system in their calling to spread the gospel. The organization offers financial products to help this niche group of consumers envision and plan for their retirement and understand how they go to market. You’ll be reminded of the importance of informing, entertaining and inspiring your audiences and consumers to enable them to live their best possible lives.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Josh Rahmani, chief revenue officer, audio division, Urban One

In the seventh episode of this latest series, Mike Hulvey sits down with Josh Rahmani, chief revenue officer for the Audio Division of Urban One to chat about several of the takeaways from the ANA conference. Josh happens to serve on RAB’s Board of Directors and equally important is a terrific partner to both broadcasters and advertising clients. You’ll hear some of the key themes including why connections that are authentic, real and human matter and how these elements set radio apart.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Phillip Lomax, executive vice president of business development, MediaScience

In the eighth episode from the ANA Masters conference we hear from Phillip Lomax, executive vice president of business development for MediaScience. and gain insights into the research company’s work and the use of scientific data in the media space. Specifically, Phillip talks about how emotion created through programming content transfers over to the advertising adjacent to it and when that happens, how brands benefit. We also hear how radio is unique in this space and how we can further lean into our radio personalities to benefit our advertising partners.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Shelly Palmer, president and CEO, The Palmer Group 

At the Association of National Advertisers’ (ANA) annual Masters of Marketing conference, RAB’s team had the opportunity to chat with marketers, media professionals and thought leaders to understand what’s ahead in advertising. We were specifically interested in how advanced technology, creative and the evolving consumer are key to growth and opportunities ahead for radio, media and marketers. In the first episode of this new Radio on Main Street season shot on location at the conference, RAB’s Mike Hulvey sat down with thought leader Shelly Palmer, president and CEO of The Palmer Group, to hear his insights and thinking around how AI and technology are changing the world we live in and media’s opportunities and challenges. Enjoy, and be sure to stay tuned every Wednesday for a new episode.  

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Catherine Price, Associate Brand Manager, Seagram’s Escapes

In this second episode of the series, we hear Mike Hulvey’s conversation with Seagram’s Escapes Associate Brand Manager, Catherine Price, where she shares how Seagram’s Escapes endeavors to fully understand their consumer and meet them where they are. We get to listen in and have a sneak peek into an upcoming campaign that leans into fandom, how the company is leveraging the AI toolbox to reach consumers and how radio delivers for the brand. Enjoy this insightful interview. 

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Pierre Bouvard, chief insights officer, Cumulus Media/Westwood One 

Cumulus Media/Westwood One’s Chief Insights Officer Pierre Bouvard is no stranger to the ANA’s industry conferences where he has been passionately advocating the radio industry’s value proposition to marketers and advertisers for many years. In this third episode of the series, Bouvard sat down with Mike Hulvey and shared not only his passion for the audio medium, but also the exciting industry wide efforts to enhance radio’s story especially as it relates to measurement and attribution and the ROI it delivers for our clients including sharing a local creative success story featuring Steve’s Pest Control – a Radio-Mercury-Awards-winning brand.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Sally Gilotti, vice president, brand and communications, and Bradley Smith, channel marketing, Children’s Miracle Network Hospitals  

In the fourth episode of this latest season, Mike Hulvey had the opportunity to ‘stand’ and chat with Sally Gilotti and Bradley Smith, passionate marketers at Children’s Miracle Network Hospitals. The duo, along with their colleagues, attended the conference as an opportunity to hear directly from their partners and other marketers and see what innovations they may be able to tap into as they are continuously looking for ways to become better storytellers and share the importance of the work and impact happening locally at their hospitals across the country. Radio has been a great partner to Children’s Miracle Network Hospitals, and you’ll hear just how appreciative the team is to be able to make a difference in our local communities and help improve the lives of kids and families alike.   

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

Podcast: Play in new window | Download