Marketron

Category: Podcast Season 1 – ANA

Radio on Main Street featuring John Osborn, U.S. director, Ad Net Zero, and former CEO of OMD U.S. and BBDO New York in conversation with RAB’s SVP of Business Development, Tammy Greenberg

The ANA steers many initiatives that bring marketers from across the globe to ignite important change. One of those priorities is global sustainability, which provides their members with content, frameworks and resources that enable sustainable practices.

Ad Net Zero is one of those critically important resources, and at the ANA Masters of Marketing Conference, RAB’s Tammy Greenberg spoke with John Osborn, U.S. director, Ad Net Zero, for the ninth episode of the Radio on Main Street ANA Masters series.

Formerly CEO of OMD U.S. and BBDO New York, John currently leads Ad Net Zero’s efforts in an unprecedented collaboration of the entire advertising ecosystem to reduce the collective carbon impact of developing, producing and running advertising to real net zero.

At the time of this recording, Ad Net Zero was just embarking on its launch, since then, the organization is backed by over 50 supporters, comprised of U.S. representation of our global community and 18 new supporters from the U.S. marketplace. 

As John says, certain media channels contribute to a greater carbon footprint, and we should all be proud that over-the-air broadcast radio is one of the most energy efficient.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street featuring Paul Suchman, Chief Marketing Officer, Audacy, in Conversation with RAB’s Tammy Greenberg

Radio was well-represented at the ANA Masters of Marketing Conference, where brands and marketing partners converge for four days to network, learn and grow.

Audacy was on site hosting marketers in their branded lounge where attendees could relax, unwind and talk about the power of audio in a comfortable setting.

Tammy Greenberg sat down with Paul Suchman, Chief Marketing Officer for Audacy and had a conversation that reinforces all that is so powerful about our great medium, with science to back it up.

In the tenth episode of the Radio on Main Street ANA Masters series, Paul’s insights offer an important reminder that radio travels with listeners wherever they are, consumers are leaning into audio more than ever before and that is because it is woven into their daily rituals, and for many, audio IS their daily ritual.  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Phil Dauchy, Global Head of Brand Strategy for Cadillac, General Motors, in Conversation with RAB President and CEO, Erica Farber

Tyson Jominy, vice president, data & analytics for J.D. Power, once said during an RAB presentation that “Radio and automotive go together like peanut butter and jelly.” At the ANA Masters of Marketing Conference, several automotive marketers were in attendance sharing best practices and learning from one another.

In episode eleven of the Radio on Main Street ANA Masters series, RAB’s Erica Farber speaks with Phil Dauchy, Global Head of Brand Strategy & international marketing for General Motor’s iconic Cadillac brand.

Phil shares that as the brand continues to move toward an electric vehicle future, along with it comes huge volume goals. Gut and luck no longer rule the day in marketing to meet goals, and Phil’s job is to identify the partners that provide data that enables him and brands like his to make data-driven decisions to reach and engage target consumers.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street Podcast featuring Prudential Financial’s Elizabeth Wilson, VP, Marketing; Bernard Chen, VP, Foresight and Trends; Amborish Baruah, VP, Head of Customer Experience and Customer Analytics in Conversation with RAB President and CEO, Erica Farber

Harnessing data to create content, identify audiences and reach them at the right time was a key theme among brand presentations shared by chief marketing officers at the ANA Masters of Marketing Conference. In fact, one speaker indicated that they have more data than they’ve ever had before, and in a lot of ways, that makes it even more difficult.

In episode twelve of the Radio on Main Street ANA Masters series, RAB’s Erica Farber hosts a roundtable with an executive marketing team from Prudential Financial who all share that marketing sciences help to continuously explore their current audience and the next generation of consumers to achieve their next level of growth. Their excitement for exploring, testing and learning what’s new, unknown and what’s to come is infectious and is curiosity at its best.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street Podcast featuring Raquelle Zuzarte, founder & CMO, Equity Project for All in Conversation with RAB President and CEO, Erica Farber

One of the benefits of attending the ANA Masters of Marketing Conference is the opportunity to meet people from the marketing ecosystem who are making a difference through their passion, experience and their work.

Raquelle Zuzarte, founder & CMO of Equity Project for All, is one such person. In episode thirteen of the Radio on Main Street ANA Masters series, RAB’s Erica Farber talks with Raquelle about her interesting and unique journey to the creation of Equity Project for All, a brand strategy firm focused on maximizing brand growth and purpose-driven impact through the power of data, tech and diversity, equity & inclusion (DE&I.)

Raquelle and Equity Project for All have such a clear mission that we can all relate to and learn from. Recognizing all people within our organizations for their impact and ensuring every individual feels they belong and deliver their best every single day will result in retention and recruitment. Igniting the power of creativity by tapping into all constituents whether they answer the phones or dial in will result in creative solutions we otherwise would not know existed. And perhaps more importantly, it captures the brand’s societal purpose.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street Podcast featuring Soyoung Kang, Chief Marketing Officer, eos Products, in Conversation with RAB’s Erica Farber

Four days at the ANA Masters of Marketing Conference equated to creative thinking and innovative strategies that inspire change and drive growth as shared by some of the world’s top chief marketing officers (CMOs) and leading brands.

In our 14th and final episode in the Radio on Main Street ANA Masters Series, RAB’s Erica Farber had the privilege of sitting down with Soyoung Kang, CMO of eos Products, who led the effort to create the award-winning “Bless Your F*ing Cooch” 2022 campaign for eos shaving cream. This campaign had the entire room of over 3,000 ANA attendees laughing until it hurt and was inspired by a provocative TikTok video.

There is so much to learn from Soyoung, but if there’s one thing that you walk away with from this conversation, it is to always be brave, push a little bit further with everything you do and with the right talent on the team, anything can happen.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street featuring Elizabeth Marks from O.C.E.E.F in conversation with RAB’s Tammy Greenberg, SVP, Business Development

It is well documented that today’s consumers care deeply about the environment, and that marketers who engage in green marketing partnerships can improve reputation and brand image. While in attendance at the ANA Masters of Marketing Conference, RAB heard first-hand how marketers are taking action to support environmental concerns.

OCEEF (The Conservation Exploration and Education Foundation) is on a mission to educate the world about the importance of sustainability through the lens of the ocean, because if you save the ocean, you save the planet.

In episode number eight of the Radio on Main Street ANA Masters series, Tammy Greenberg, senior vice president, business development, RAB, chats with Elizabeth Marks, chief marketing officer for OCEEF, who partners with marketers to drive the important work her organization does. Elizabeth reminds us of radio’s ability to intimately connect with listeners both locally and globally to create substantive change in the communities that surround us.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street featuring Elizabeth Luciano from A&E Networks in conversation with RAB’s Tammy Greenberg, SVP, Business Development

Radio has a long history of driving tune-in for television networks. At the ANA Masters of Marketing Conference, Tammy Greenberg,  senior vice president, business development, RAB, sat down with Elizabeth Luciano, senior vice president, Consumer Marketing & Media for A&E Networks to discuss what is driving marketing efforts for their brands.

In the seventh episode of the Radio on Main Street ANA Masters series, Elizabeth shares the importance of human connection and the power of creativity as key strategic imperatives and views audio as a personal recommendation system, helping to get messages in front of people right before they are making decisions as to what to watch.

Podcast: Play in new window | Download

Radio on Main Street featuring Charles DeJarnette from The Martin Agency in conversation with RAB’s President and CEO, Erica Farber

The ANA Masters of Marketing Conference brings together seasoned brand marketers from large and small companies to network in an immersive environment in which they can learn and grow. The meetings also provide a tremendous opportunity for some of the industry’s newcomers to soak in the content and apply it to their businesses moving forward.

In episode number six of the Radio on Main Street ANA Masters series, Erica Farber talks with Charles DeJarnette, a recent college graduate and account coordinator for The Martin Agency on the Buffalo Wild Wings account. As Charles shares, he is most excited about working with the agency team to help build brand purpose for their client, a concept that more and more brands are embracing. This is helping them connect within their customers within their communities.  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street featuring Caitlin Rose from The Goodyear Tire and Rubber Company in conversation with RAB’s President and CEO, Erica Farber

Consumers focus on what matters most to their communities, and they lean in to the brands that share that focus. Local relevance was a topic shared by many at the ANA Masters of Marketing Conference and certainly one that resonates with radio.

RAB had the privilege of sitting down with Caitlin Rose, brand manager, retail marketing for The Goodyear Tire & Rubber Company while attending the ANA Masters of Marketing Conference. In this fifth episode of the Radio on Main Street ANA Masters series, Erica Farber and Caitlin Rose chat about how Goodyear brings a local flavor to every one of its 600+ retail locations across the country and how radio helps as an important tool to develop a strong brand for local stores.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Alcon Laboratory’s Brent Christenson in Conversation with RAB’s Erica Farber

The ANA Masters of Marketing Conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.
 
In the fourth episode of the Radio on Main Street ANA Masters series, Erica Farber speaks with Brent Christenson, Global Director, Marketing Capability for Alcon Laboratories who has worked across industries that include confection, medical devices, pharmaceuticals and more. Brent shared important advice when determining how to create advertising budgets and the strength and captivated audiences that radio provides to the plan. Brent reinforced how and why radio is a hugely important vehicle and should be a part of everyone’s brand plans.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring the United States Tennis Association’s Brad Epstein in Conversation with RAB’s Erica Farber

Each year, the RAB Business Development team, led by Tammy Greenberg, attends the ANA Masters of Marketing Conference, a four-day conference that brings together brand marketers from large and small companies allowing them to tap into best practices, case studies and insights while also learning about the latest consumer trends from leading marketing and advertising executives. The conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.

The third episode of conversations with ANA’s Marketing Masters is available now in the Radio on Main Street. In this podcast, we hear the conversation between Erica Farber and Brad Epstein, Senior Manager, Consumer Marketing and Activations, with the USTA, the United States Tennis Association. Brad shares how important it is to understand people’s habits to connect with them in a meaningful way and radio’s unique ability for connecting with the passions of our listeners.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring RAB’s Erica Farber and MKHSTRY’s Jeff Charney in His FIRST Podcast Ever

Radio on Main Street was on site for four days at the ANA Masters of Marketing Conference where creative thinking and innovative strategies that inspire change and drive growth were shared by some of the world’s top CMOs and leading brands.

Over the next several weeks, we invite you to tune in to a special edition Radio on Main Street podcast series as Erica Farber, President and CEO of the RAB, speaks with “Masters of Marketing” and dives into their marketing goals, the issues they’re most focused on and of course, their thoughts about radio. 

Though the conference took place in October, we consciously held back until after the winter holidays and the hoopla of the Super Bowl subsided to give you the chance to soak in the substance of the conversations.  

Speaking of disruptive substance… this inaugural episode kicks off with the always provocative and brilliant Jeff Charney, Founder and Chief Creative Officer of MKHSTRY, an invite-only nationwide marketing collective that drives historic business transformation. As you might know, Jeff was the former CMO of Progressive Insurance and Aflac and started MKHSTRY in April of 2022.  A believer in the scarcity model, this is Jeff’s FIRST and ONLY podcast (up to this point) so listen up, because it might not happen again for a while.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download