Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB
Happy New Year! It’s hard to believe that another year has gone by. Right now all of us are working toward our resolutions for 2019 — both personal and professional — as well as remembering the numerous highlights of 2018.
Photo Credit: RAB/NAB Radio Show 2018
Author: Annette Malave, SVP/Insights, RAB
During the 2018 Radio Show, the overarching theme was about data – demystifying it, understanding where to get and how to use it as well as the opportunities it can create.
In addition, throughout the Radio Show, there was a secondary message: Radio is a strong and nimble medium that continues to evolve, to not only meet but exceed the demands and expectations of its listeners and advertising partners.
Author: Annette Malave, SVP/Insights, RAB
The audio landscape continues its evolution — driven by the growth of various content options available. Specifically, the world of podcasts is increasing by leaps and bounds. In 2018, 124 million people have ever listened to a podcast according to The Infinite Dial 2018. In 2015, that figure was only 89 million!
Podcasting growth can be attributed to the increase and diversity of audio content. While radio has always had content available on demand, there are now personalities, radio stations, etc., that are creating content just for podcasts. These podcasts are giving marketers new and creative ways to reach their intended target audience.
With millions of people listening to all of this content, what do we actually know about podcast listeners and their spending habits?