Author: Nick Arias, Research & Insights Assistant, RAB
According to Edison Research’s The Infinite Dial 2024 study, an estimated 235 million people (82%) are social media users.
Continue reading “The Power of Social Media and Radio”Category: Radio Listeners
Radio Builds Home Improvement Businesses
Author: Annette Malave, SVP/Insights, RAB
If you are a homeowner, you are most certainly familiar with the “honey-do” list. (If you are not a homeowner, it is a list of maintenance tasks that need to be done around the home.) Somehow, these lists never seem to end – the moment you cross one task off, another quickly takes its place.
Continue reading “Radio Builds Home Improvement Businesses”Time for a 5-Minute Timeout
Contributor: Rich Tunkel, Managing Director, Nielsen Audio
If you think three minutes goes by quickly you can try holding your breath, although it’s not recommended. I doubt you’ve ever spent half that time with a single social video or post, but you’d still be included in the impression figures. Advertisers credit just a few seconds as an impression when it comes to digital video ads. But until now, radio has required a full five minutes of exposure for a listener to qualify to be part of the audience.
Continue reading “Time for a 5-Minute Timeout”